- Nestle Pure Life Promo Aims To Engage Latina Moms
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
Nestle Pure Life has launched a new online promotion designed to enga ...
- Coke Zero Encroaching On Pepsi With NFL Players
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 29, 2012
Pepsi Max may be the official soft drink of the NFL, b ...
- New York State Probes Energy Drinks
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
Eric T. Schneiderman issued subpoenas in July to PepsiCo (AMP), Monster Bevera ...
- Coke Sponsors Soccer Camp
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
Coca-Cola will sponsor a branded soccer camp for boys and girls ...
- Vita Coco Marketing Moves Into NFL Territory
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
The fresh coconut water brand has signed its first NFL endorsers ...
- Consumers Ready For Heineken Cube?
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
We have wine in a box. But are you ready for be ...
- Carville, Matalin Jump On Election Ad Opps
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2012
The pair, who recently signed to star in videos/TV ads for Maker ...
- Corona Enlists Jon Gruden For Promo
Marketing Daily, Tanya Gazdik - Thursday, August 23, 2012
Corona Extra and Corona Light are teaming with football personality Jon Grud ...
- Wine Consumption On The Rise
Marketing Daily, Tanya Gazdik - Wednesday, August 22, 2012
The wine industry maintained an upswing to mark 18 years of growt ...
- Report: Collegiate Gen Y's Shaping Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
The nearly 20 million 18- to 20-year-olds who are currently attending colle ...
- PepsiCo Hires ABC News Producer Jon Banner
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
PepsiCo has hired ABC News producer Jon Banner as SVP, global strate ...
- Turner Drinks From MLB, Budweiser Sponsorship
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS wi ...
- Two-Thirds Of Beverage Launches Use Health Positioning
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2012
68% of non-alcoholic beverages or "soft drink" launches on a global bas ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Mountain Dew Launches Malt
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Mountain Dew will offer the "first batch" of its new malt-flavored sod ...
- Pepsi, NFL, Music Stars Team On 'Anthems'
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Pepsi and the National Football League have launched a national campaign featuri ...
- Evian Launching Retro Wood Racquet Cup Tournament
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2012
In a tribute to its history in sponsoring the U.S. Open, Evi ...
- Mexican Beer Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running i ...
- Miller Lite Enlists Feedback For Hispanic Effort
Marketing Daily, Tanya Gazdik - Friday, August 10, 2012
The artist with the most votes will help shape the 2013 Mill ...
- Tim Hortons Coffee From Kraft
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Tim Hortons, seeking to boost sales, has hooked up with Kraft's Tassi ...
- Beer Cans Come Back
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Microbreweries and craft beers have traditionally been bottled, partly because it ...
- Ovaltine Facebook App Turns Kids' Quips Into Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 8, 2012
The app -- which also enables users to save and share t ...
- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...
- Arizona Expands Golden Bear Tea Line
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
Arizona has expanded its Golden Bear line of beverages with a n ...
- Coca-Cola, Will.i.am Launch Sustainability Effort
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
Will.i.am (who has partnered with Intel and other brands on their marketin ...
- Heineken Brews Up Crowd-sourced Ideas
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
Taking a cue from the entertainment, music and gaming industries, Heineken ...