- Static Guard Launches Style Campaign With Soyon An
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
B&G Foods division Static Guard, a line of static-eliminating sprays, has team ...
- MSN Celebrity Debuts In UK, On Continent
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 12, 2012
Microsoft is expanding its MSN offering across Europe with the launch ...
- Pepsi And Beyonce Partner
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 10, 2012
Pepsi's campaign with Beyonce next year will involve much more than T ...
- Bo On Bo
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
Bo Jackson was arguably the greatest two-sport professional athlete ever, concurrently playi ...
- How To Score A Spot On Their Holiday Wish Lists
Engage:Teens, Maruchi Santana - Thursday, December 6, 2012
The holiday season kicked off strong-both online and in-store-but there's still ti ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- Ugg Marketing VP Talks Tom Brady
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 4, 2012
The New England Patriots QB has been spokesperson for Ugg for M ...
- No Business Like Trump Business
Mad Blog, - Thursday, November 29, 2012
Poor Donald. He's fallen off the fame cliff, and he can't g ...
- Hugh Grant Twitters Up In Advance Of Leveson
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 28, 2012
The actor, who sits on the board of the Hacked Off campai ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- Ford Quotes Tupac For Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Ford is touting the Ford Fusion to African Americans with a n ...
- Gap Loves Love On Pinterest And Postagram
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The campaign kicked off on Postagram and Pinterest, encouraging users to tu ...
- Ugg Brings Back Brady For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2012
Ugg for Men is launching an integrated campaign for the holidays featuri ...
- TiVo To Launch TV Advertising (You Read That Right)
Marketing Daily, Aaron Baar - Wednesday, November 14, 2012
For its inaugural television advertising campaign, the Alviso, Calif. company has enlist ...
- Macy's Won't Be Thumped By 'Dump Trump'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 14, 2012
Donald Trump, who has been known to treat facts as if th ...
- Will Oprah's Veggies Cause A Stir?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 13, 2012
So, Winfrey can sell other people's products. But what about her ow ...
- Martha Stewart Pitches Toyota Avalon
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
Martha Stewart is pitching Toyota's Avalon full-sized sedan under "Martha Stewart's Americ ...
- New Oprah Platform Launched: HuffPost OWN
Online Media Daily, Gavin O'Malley - Thursday, November 1, 2012
Oprah Winfrey's OWN network just got its own section on HuffingtonPost.com. HuffPo ...
- Panini Expands Its Relationship With The NBA
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Celebrities Boost Failing Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 19, 2012
Hollywood star power lends credibility to wallowing brands and may lead ...
- It's Your Duty: Get Out The Vote And Eat Hot Pockets
Video Critique, Larry Dobrow - Thursday, October 18, 2012
I have a theory that's kinda sorta gonna blow your mind, peopl ...
- Adidas' NEO Nabs Bieber
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Adidas says its NEO Label has named pop megastar Justin Bieber ...
- PayPal Launches National Effort
Marketing Daily, Tanya Gazdik - Monday, October 15, 2012
PayPal is launching its first-ever national ad campaign featuring actor Jeff Goldblu ...
- Who's Influenced By Celebrity Endorsements?
Marketing Daily, Nina Lentini - Tuesday, October 16, 2012
Top 10 DMAs in which adults agree with the statement, "A celebri ...
- Dogg Digs Hot Pockets, Fo' Shizzle
Marketing Daily, Aaron Baar - Thursday, October 11, 2012
In an online video expected to appear on social media, the rappe ...
- Pandora Jewelry Enlists Olympian
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2012
Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewel ...
- Blu, Dorff Launch ECig Campaign
Marketing Daily, Aaron Baar - Wednesday, October 3, 2012
The campaign, which carries the theme "Rise from the ashes," features Dor ...
- Joe Montana Relaxes In Skecher Spokesman Role
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
The former NFL quarterback will star in his second commercial for t ...