- AOL Gives Advertising.com New CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 17, 2012
AOL, decentralization its marketing efforts, has named Allie Savarino Kline chief marketi ...
- CMO Council: Marketing Budgets Rising
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
Per a new CMO Council poll, most marketing dollars will be spe ...
- Email Is A Strong Tool to Socialize the Enterprise
Show Daily, Stephanie Miller - Monday, December 10, 2012
Email is still a very important channel in socializing the enterprise, becau ...
- Finally: Big Boxes Leverage Mobile, Social
Marketing Daily, Sarah Mahoney - Monday, December 3, 2012
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seei ...
- Q&A: Century 21 CMO Thorne On Super Bowl
Marketing Daily, Aaron Baar - Tuesday, November 20, 2012
In this age of one-to-one marketing through digital channels, it might se ...
- Sievert Joins T-Mobile As CMO
Marketing Daily, Aaron Baar - Sunday, November 18, 2012
T-Mobile USA has hired Michael Sievert as its new chief marketing offi ...
- Survey Probes The 'CEO-Marketer Divide'
Marketing Daily, Karlene Lukovitz - Thursday, November 15, 2012
These CEOs indicated that they perceive marketers as: not being able ...
- Campbell Creates, Fills CMO Role
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2012
Campbell, which is targeting younger consumers as it seeks to reverse declini ...
- Q&A: Ocean Spray Sticks To What Works
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
What's a marketer to do when the old campaign just keeps ...
- ...And Loses Its Housekeeper
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
C.J. O'Donnell, the marketing chief charged with the rebuilding of the Linco ...
- Q&A With Wendy's CMO Craig Bahner
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
The Wendy's Company announced that in March 2013 it would roll o ...
- RadioShack Sends Out An SOS, Cuts CEO Loose
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 27, 2012
Reeling from questionable direction, flat sales and its widest quarterly loss ...
- Francis Headed to Gap?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 13, 2012
Michael Francis, who was ousted as president of J.C. Penney Co. ...
- Mobile Users Lack Loyalty
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2012
Mobile phone users are likely to become vocal and active detractors ...
- Acer Names Michael Birkin CMO
Raw, Nina Lentini - Friday, August 31, 2012
To energize and strengthen Acer's global marketing organization, the Taiwanese company pla ...
- New CMO For Chase
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
JPMorgan Chase has hired Claire Huang, a former Bank of America market ...
- Sanjay Gupta Fills Mark LaNeve's Shoes At Allstate
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 23, 2012
Sanjay Gupta will be CMO at Allstate, replacing Mark LaNeve, who resign ...
- Five Challenges For Global CMOs
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 22, 2012
In a global study on how prepared marketing chiefs are for technolo ...
- Q&A With Dunkin's John Costello: ROI Comes First
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
As Dunkin' introduced its first mobile app for payment and gifting f ...
- Has GM's Electricity Followed Ewanick Out The Door?
Marketing Daily, Karl Greenberg - Wednesday, August 8, 2012
Those of us with 20/20 hindsight aren't scratching our heads. Whatever t ...
- Vonage Hires New CMO
Marketing Daily, Aaron Baar - Tuesday, July 3, 2012
Barbara Goodstein will oversee the company's strategic direction. ...
- John Capano Joins SocialVibe Los Angeles as CMO
MAD LA, Tyler Loechner - Thursday, June 21, 2012
SocialVibe, a Los Angeles-based digital advertising technology company, Thursday announced the additi ...
- Francis Out At JC Penney
Raw, Sarah Mahoney - Monday, June 18, 2012
Just eight months after taking over as president of J. C. Penne ...
- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- A-B InBev Global CMO Steps Down
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Anheuser-Busch InBev Global Chief Marketing Officer Chris Burggraeve has stepped down a ...
- Celluloid Needs Marketing, Too...
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Lionsgate acquired Summit Entertainment (which did the "Twilight" movies) and is keepi ...
- P&G Veteran James Moorhead Is Now Dish CMO
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The guy behind Old Spice's "Man Your Man Could Smell Like" ...
- Target Taps McKinney Chief As New CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
Target, which has been without a marketing chief since Michael Francis join ...
- TrueCar's New Agency Also Its CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
TrueCar.com has hired Santa Monica-based Donat/Wald + Haque to handle marketing consulti ...
- Allstate CMO LaNeve Resigns
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Mark LaNeve, Allstate Corp. senior executive vice president, agency operations and chi ...