- CoreMedia, Dial800 Strike Direct-Response System Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 30, 2013
Direct-response media buying software provider CoreMedia Systems has struck a deal wi ...
- How To Get More Out Of Your DMP
Real-Time Daily, Joshua Koran - Tuesday, January 29, 2013
In 2012, we saw the incredible power of data to drive election ...
- 2013 Big Year For Big Data
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
IBM thinks Big Data is growing at a rate of 60% ...
- Marketers Need To Better Align Search, Online Goals
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Marketers need to better communicate how revenue acquisitions goals and results contribu ...
- Xaxis Launches RTB For Digital Radio
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 23, 2013
WPP's audience buying company Xaxis has launched a programmatic buying product f ...
- Twitter Tool Shows Topics Trending At World Economic Forum
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 23, 2013
KPMG developed a tool to provide a unique perspective into the Wor ...
- GE Bullish On Big Data
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
Kicking off OMMA DDB, Paul Marcum, Global Digital Director of Marketing &am ...
- How Data Is Changing Everything
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
In the context of big data, "What's different now?" Stephanie Miller ...
- DDM Can Measure People Now, Not Just Campaigns
Show Daily, Tyler Loechner - Wednesday, January 23, 2013
Julie Bernard, group VP, consumer centricity, direct marketing & loyalty for Macy ...
- Macy's: Too Much Customization Through Data Gets Boring
Show Daily, Laurie Sullivan - Wednesday, January 23, 2013
Julie Bernard, Group VP, Consumer Centricity, Direct Marketing and Loyalty at Macy' ...
- Analytics Moving From Back Room To NY
Show Daily, Laurie Sullivan - Wednesday, January 23, 2013
Interesting to hear the changes that companies are making to analyze a ...
- The Acceptance of Data
Show Daily, Tyler Loechner - Wednesday, January 23, 2013
Speaking at OMMA DDM in New York today, Charlie Swift, VP, Marketi ...
- Making Data More Useful
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
The greatest challenge (and hence opportunity) for marketers and vendors is figuri ...
- Light Data Is Better Than No Data
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
When it comes to using data, something is better than nothing, sa ...
- Purpose Resolves Data Overload
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
Dave Morgan, CEO, Simulmedia -- and a forefather of big data's pla ...
- Too Much Data? Depends On Who Uses It
Show Daily, Tyler Loechner - Wednesday, January 23, 2013
When asked whether or not we are reaching a point of bei ...
- The Story So Far: Data Is Useless Without Relevance
Show Daily, Tyler Loechner - Wednesday, January 23, 2013
The current panelists at OMMA DDM are driving home a point th ...
- You Need Your Own Fire Hose In This FOMO Era
Mobile Insider, Steve Smith - Tuesday, January 22, 2013
Maybe 'fear of missing out' is not a trivial tic of t ...
- Can Ayasdi Reshape Big Data?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 17, 2013
Everyone’s buzzing about big data analysis startup Ayasdi, which made its publ ...
- Decker UGG Finds Its Footing In Ad Tag Manager Tealium
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 16, 2013
Advancements in technology will require better Web site performance in 2013, ...
- TV Networks Seek Info About Aereo's AdWords Campaigns
Online Media Daily, Wendy Davis - Tuesday, January 15, 2013
A coalition of networks that's suing Aereo for copyright infringement says ...
- Yext Debuts Content Directory Service With AOL MapQuest
Online Media Daily, Laurie Sullivan - Tuesday, January 15, 2013
The Web creates a business directory for consumers looking for answers, b ...
- Search Marketers Must Dissolve Data Silos
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 14, 2013
How to drive value through an integrated digital marketing approach will beco ...
- Firms Face Tougher Rules On Data Privacy
Around the Net In OMD Europe, Nina Lentini - Thursday, January 10, 2013
Online giants including Google, Facebook and Microsoft are likely to face tough ...
- EU May Force Sites To Seek Data Use Permission
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 9, 2013
Internet companies such as Facebook and Google may have to get furth ...
- When The Data Tells All You Need To Know
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 9, 2013
I love data like I love country music. I admit it. Whi ...
- Former Forrester Analyst Suresh Vittal Joins Neolane
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 8, 2013
Former Forrester Research Analyst Suresh Vittal has joined Neolane in the new ...
- 'WSJ' Charts Media's Data Leakage -- But Is Anyone Using The PII?
Data and Targeting Insider, Steve Smith - Friday, January 4, 2013
The Wall Street Journal finds that some of the top sites ...
- The Evolution Of Strategy
Search & Performance Insider, Gord Hotchkiss - Thursday, January 3, 2013
Last week I asked the question, "Will Big Data Replace Strategic Thinking ...
- How Combining Online Data Silos Creates Power
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 2, 2013
Scott Brinker describes the impact that data and data rights of t ...