- Campbell Creates, Fills CMO Role
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2012
Campbell, which is targeting younger consumers as it seeks to reverse declini ...
- Gluten-Free Still Going Gangbusters
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2012
Gluten-free foods and beverages saw annual compound growth of 28% between 20 ...
- Hot Pockets' Viral Snoop Dogg Video Keeps Rollin'
Marketing Daily, Karlene Lukovitz - Monday, October 29, 2012
"Pocket Like It's Hot," a tongue-in-cheek video by Snoop Dogg and frien ...
- Flowers Foods Acquires Some Sara Lee Assets
Marketing Daily, Karlene Lukovitz - Monday, October 29, 2012
Flowers Foods, Inc. is acquiring bakery-products rights to Sara Lee and Earthgrai ...
- Who Buys Gluten-free Food?
Marketing Daily, Nina Lentini - Friday, October 26, 2012
Top 10 DMAs in which adults who buy food labeled as "gluten-fre ...
- Q&A: Ocean Spray Sticks To What Works
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
What's a marketer to do when the old campaign just keeps ...
- Quaker Renames Snacks Line
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
Quaker's snacks line has been renamed and given new packaging. ...
- A Good Time To Go With Meat
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Kroger Co. has stopped selling sprouts to stores and distribution centers becau ...
- Planters NUT-rition Peanut Butter In Zipcar Promo
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2012
The Planters NUT-rition Peanut Butter line, launched in July, has teamed wi ...
- Consumer Concerns About Food Safety Show Stability
Marketing Daily, Karlene Lukovitz - Wednesday, October 17, 2012
Despite frequent illness outbreaks and recalls, consumers' levels of concern about fo ...
- Ocean Spray's Bog-osphere On The Road Again
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
In the latest version of wooing America with its tiny, tart frui ...
- Truvia Campaign Benefits Bolivian Children
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2012
Each time someone logs onto the campaign's site and writes a no ...
- wHealthy Solutions Debuts Social Net, Focus On Nutrition
Online Media Daily, Fern Siegel - Tuesday, October 16, 2012
wHealthy Solutions has launched a scientific-based social network service focused on healt ...
- Dunkin' Donuts Has Filed For Bagel Trademark
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
Dunkin' Donuts may be taking the Munchkin' donut hole idea to bagel ...
- Store Brands Headed For 30% Share, Report Finds
Marketing Daily, Karlene Lukovitz - Monday, October 15, 2012
Retailer private-label food brands will grow from their current 16% to 1 ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- Kellogg Cereal Now With Iron
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 15, 2012
Kellogg is recalling Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bi ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential ra ...
- History's 'Men' Targets Beef Lovers In New Promo
MediaDailyNews, David Goetzl - Friday, October 12, 2012
The History Channel has cooked up a meaty promotion for its "T ...
- Dogg Digs Hot Pockets, Fo' Shizzle
Marketing Daily, Aaron Baar - Thursday, October 11, 2012
In an online video expected to appear on social media, the rappe ...
- Who Buys Gluten-free Foods?
Marketing Daily, Nina Lentini - Friday, October 12, 2012
Top 10 DMAs in which adults buy foods labeled as Gluten-free: ...
- Complex Media Debuts Feast Site For Men
Online Media Daily, Fern Siegel - Thursday, October 11, 2012
Complex Media, a content provider for men 18-34, launched First We Fea ...
- 7 Key Healthful Foods Trends
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2012
Today, food producers, manufacturers, chefs and retailers are increasingly integrating more healthfu ...
- Ball Park Taps NFL Greats For Promo
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Hillshire's hot dog and burger brand Ball Park has tapped NFL grea ...
- Goya Donates Food To Hurricane Victims
Marketing Daily, Karlene Lukovitz - Tuesday, October 9, 2012
Goya Foods will donate 100,000 pounds of Goya products to victims ...
- Who Buys Canned/Jarred Fruit?
Marketing Daily, Nina Lentini - Wednesday, October 10, 2012
Top 10 DMAs in which adults have used Mott's canned or jarr ...
- 'Esquire' Gives Burgers Props
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 9, 2012
In Esquire magazine's list of the Best New Restaurants of 2012, seve ...
- Mondelez Buys Italian Biscuit Maker
Marketing Daily, Karlene Lukovitz - Monday, October 8, 2012
Newly created Kraft spin-off Mondelez International is buying Italy's Vitasnella snack busine ...
- More Brand Ads Spotlighting Obesity
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2012
These days, weight-loss programs aren't the only ones showing images of obe ...
- Oreos Celebrates Centenary With Super Bowl Ad
MediaDailyNews, Fern Siegel - Sunday, October 7, 2012
Oreo will end its 100th birthday celebration with a Super Bow ...