- Forbes' D'Vorkin: 'Programmatic Will Change The Economics Of Journalism'
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Programmatic buying "will change the economics of journalism much the same w ...
- Magnify Angel Chris Kelly: 'Human Editorial And Algorithmic Automation Still Nascent'
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
"The combination of human editorial and algorithmic automation is still in i ...
- Welcome To The Machine: VC Likens Programmatic To High Frequency Trading
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
In this post on HuffPost, venture capitalist Andrew Tweed provides a pret ...
- Enliken's Guldimann: It's The Right Data, Stupid
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Marc Guldimann, founder and CEO of Enliken, picks up the debate ...
- Moe's Taps Engauge For Media, Including Programmatic Display, Mobile
Real-Time Daily, Joe Mandese - Wednesday, January 30, 2013
Moe's Southwest Grill has selected Atlanta-based Engauge as its media agency-of-record. T ...
- Rubicon's Stevens On The Upside Of Automating The Sales-Side, Touts Role Of Publisher 'Trading Directors'
Around the Net in Real-Time, Joe Mandese - Saturday, January 26, 2013
Rubicon Project Senior Vice President-General Manager Jay Stevens makes the case f ...
- 90 Advertisers Added to eBay's Private Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, January 28, 2013
After launching a private ad exchange with "around ten advertisers" last Septembe ...
- Real-Time With Jason Fairchild: OpenX CRO Rounds Up Latest Round
Real-Time Daily, Tyler Loechner - Saturday, January 26, 2013
Last week, OpenX Software announced a $22.5 million round of funding. N ...
- BBN To Use Maxifier's Admax
Real-Time Daily, Joe Mandese - Monday, January 28, 2013
Business-to-business publishing network BBN has agreed to use Maxifier's Admax platform f ...
- Can Machines Manage Brand Engagement?
Real-Time Daily, Sean O'Neal - Friday, January 25, 2013
Relevant, contextual marketing is the stuff that is read, watched, and share ...
- Will Video RTB Exceed Forrester Expectations?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 24, 2013
Michael Shehan, founder, president, and CEO of SpotXchange believes that video R ...
- Xaxis Moves Into Radio, Begins Trading Online, Mobile Radio Audiences In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, January 23, 2013
Audience buying company Xaxis has partnered with Triton Digital to launch Xax ...
- Responsive Type Media: Now You Can Bid Based On A User's Device
RTBlog, Joe Mandese - Tuesday, January 22, 2013
Week Two of RTM Daily, and I have yet another new " ...
- WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange
MediaDailyNews, Joe Mandese - Monday, January 21, 2013
WPP's Kinetic unit, the world's largest buyer of out-of-home media, has beg ...
- C3 Says Programmatic Is Missing Links, Big Brands Need To Focus On Upper Funnel To Survive
Real-Time Daily, Tyler Loechner - Tuesday, January 22, 2013
When everything ad-related is happening in real-time, it's easy to lose tra ...
- Looking At The Auction Marketplace From Other Perspectives
Programmatic Insider, Gus Spathis - Thursday, January 17, 2013
The world of auction-based media is a fascinating space with rich deta ...
- What's Fueling Rocket Fuel: Smarter Machines, People Too
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
Real-time programmatic buying optimizer Rocket Fuel this morning reported record revenue ...
- Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
The real-time media-trading marketplace continues to expand, this time into the onli ...
- Why Programmatic Trading Could Be A Boon To Mobile Advertising
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
"Programmatic buying is to digital advertising what high-frequency trading is to Wa ...
- Forbes Considers Going 'Native' With Programmatic, But Will Wait Until It Shakes Out
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
Forbes.com has been looking at whether it can utilize programmatic trading ...
- Legolas Taps Maxifier's Shaevitz As CEO, Will Become The 'Intelligent Media-Buying Platform'
Real-Time Daily, Joe Mandese - Tuesday, January 15, 2013
Programmatic vet Jonathon Shaevitz is joining Legolas Media as CEO and pla ...
- RTM Also Stands For Relevantly-Targeted Media
RTBlog, Joe Mandese - Tuesday, January 15, 2013
It's only Day Two of RTM Daily, and I'm already thinking ...
- 'Programmatic' Explained, By None Other Than Eric Picard
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
Basically, he defines it as, "any method of buying or selling med ...
- Humanistic Planning Vs. Programmatic Buying
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
WebAdvantage chief Hollis Thomases reminds us that, even in a programmatic worl ...
- Simpli.fi Goes Live With Facebook, Brings 'Element-Level' Targeting To FBX
Real-Time Daily, Joe Mandese - Monday, January 14, 2013
Simpli.fi, a next-generation real-time bidding platform developed by former Havas Digital chi ...