- The Battlefield Of Programmatic vs. Creativity
Around the Net in Real-Time, Tyler Loechner - Friday, March 29, 2013
Today's media buyers are being taken out of the loop because t ...
- OpenX Gears Up For International Growth With New VP Of Marketing
Real-Time Daily, Tyler Loechner - Friday, March 29, 2013
Online ad exchange OpenX this morning announced the appointment of Matthew Re ...
- HookLogic Brings RTB To Retail Search Advertising
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 27, 2013
Adotas reported yesterday that HookLogic has launched Retail Search Exchange, an R ...
- IgnitionOne: Programmatic Display Spend Up 55% YOY
Real-Time Daily, Tyler Loechner - Wednesday, March 27, 2013
According to new research by IgnitionOne, programmatic display spend in the U. ...
- Does The Data Scare You?
RTBlog, Tyler Loechner - Wednesday, March 27, 2013
As RTM Daily reported last week, Booyah Advertising has implemented an in-hou ...
- Smartclip Launches SmartX Platform For Video
Real-Time Daily, Tyler Loechner - Monday, March 25, 2013
Smartclip last week launched SmartX Platform, a programmatic video ad platform whi ...
- Defining What Could Define The Future: Programmatic Advertising
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 20, 2013
Forbes today interviewed Gurbaksh Chahal, founder, chairman, and CEO of RadiumOne. ...
- TubeMogul Expands In France, Integrates With StickyXchange
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
New ad inventory continues to open up for programmatic buying and selli ...
- Booyah Implementing In-House RTB Trading Desk
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
Full-service digital agency Booyah Advertising this week announced plans to implement ...
- Real-Time With De Telegraaf's van der Meij
RTBlog, Tyler Loechner - Wednesday, March 20, 2013
De Telegraaf, a Dutch daily morning newspaper, has been using RTB ...
- Why Doesn't The Advertising Business Care About Insider Trading?
Real-Time Daily, Dave Smith - Tuesday, March 19, 2013
The only thing that today's "exchanges" have proven is that they c ...
- Q1Media, AdExcite Merge To Create Powerhouse Video Ad Network
Online Media Daily, Laurie Sullivan - Friday, March 15, 2013
Q1Media and AdExcite have merged to create a display network that serv ...
- Online Primetime
Real-Time Daily, Tyler Loechner - Monday, March 18, 2013
TubeMogul last week released its quarterly report on the state of programmat ...
- With Great Power Comes Great Responsibility
RTBlog, Tyler Loechner - Monday, March 18, 2013
Speaking at OMMA RTB in San Francisco today, Brian Monahan, managing partne ...
- Vistar Taps DoubleVerify's Audino For Sales
Real-Time Daily, Joe Mandese - Thursday, March 14, 2013
In a telling move, digital out-of-home programmatic media trading platform Vistar Med ...
- Programmatic Grows At Martini Media
Around the Net in Real-Time, Tyler Loechner - Friday, March 8, 2013
Martini Media, an online ad network with a focus on affluent audience ...
- ESPN Rethinking Programmatic
Around the Net in Real-Time, Tyler Loechner - Friday, March 8, 2013
According to Digiday, ESPN is rethinking the value of programmatic buying aft ...
- Vistar Raises $1.5 Mil., DOOH Goes Programmatic
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 6, 2013
Vistar Media, an ad serving tech provider, has raised $1.5 million ...
- "Programmatic Premium" Unmasked
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 6, 2013
ClickZ attempted to (re)define the term "programmatic premium," with one proposed definiti ...
- CBS Radio Puts Inventory On a2x RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 6, 2013
Triton Digital today announced that CBS Radio has put its ad invento ...
- Spil Games Goes Real-Time With Seelen and Sluis
Real-Time Daily, Tyler Loechner - Wednesday, March 6, 2013
Spil Games, a social gaming platform, today announced the hiring of B ...
- Man + Machine = The Reason To Read This Post
RTBlog, Joe Mandese - Tuesday, March 5, 2013
One of the most important things I've learned in the time we' ...
- The 4 Myths of Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
"Programmatic is for remnant inventory." That's the number one myth about programmati ...
- McMahon Spells Out Difference Between Programmatic and RTB
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
Videology President Tom McMahon spelled out the differences between programmatic and R ...
- FBX Has Target Locked on Google
Around the Net in Real-Time, Tyler Loechner - Friday, March 1, 2013
It should come as surprise that the Facebook Exchange (FBX) has i ...
- Familiar Companies Make AlwaysOn's Top 100 Private Companies List
Real-Time Daily, Tyler Loechner - Friday, March 1, 2013
AlwaysOn Media announced their top 100 private companies for 2013, and ...
- Quote Of The Day
Real-Time Daily, The Editor - Friday, March 1, 2013
"I am utterly convinced that the media company of tomorrow will ha ...
- Humans Vs. Machines, Who's Winning?
RTBlog, Tyler Loechner - Friday, March 1, 2013
It's not quite at the "I, Robot" level (yet), but the huma ...