- Brown Exits Federated Media, Battelle Adds CEO Duties
Online Media Daily, Gavin O'Malley - Thursday, February 28, 2013
Federated Media Publishing on Thursday announced the departure of CEO Deanna Brow ...
- He May Not Have Invented The Internet, But Al Gore Has A New Algorithm That Could Change The Way You Use It
RTBlog, Joe Mandese - Thursday, February 28, 2013
Fresh off his centimillion dollar deal to sell Current TV to ...
- Digital-Out-Of-Home Gets Smarter, Still Has Hurdles To Clear
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 27, 2013
DOOH ad network Spafax yesterday announced a partnership with PlaceIQ that wi ...
- Rocket Fuel Adds Bostrom As First Woman Board Member
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
Real-time programmatic buying optimizer Rocket Fuel today announced that Sue Bostrom, form ...
- Smart AdServer RTB Platform Coming in April
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
French ad serving solutions provider Smart AdServer has announced a RTB platfo ...
- BrightTag Fuse Taps The 'Cloud' For Real-Time Multichannel Data
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
BrightTag this week announced Fuse, a multichannel real-time data provider. BrightTag see ...
- Real-Time With Rubicon's Stevens And Wexler On The State Of Mobile RTB
RTBlog, Tyler Loechner - Wednesday, February 27, 2013
This week, the Rubicon Project released an infographic representative of mobile R ...
- Real-Time Branding (Race To The Bottom?) Native Advertising Requires Impact and Scale
Real-Time Daily, Skip Brand - Tuesday, February 26, 2013
This past week, I sat down with Sean Cullinane, vp of sal ...
- How Publishers Should Deal With RTB
Around the Net in Real-Time, Tyler Loechner - Monday, February 25, 2013
In a recent article, Adotas explored how publishers should use RTB technologie ...
- "Quality Will Prevail"
Around the Net in Real-Time, Tyler Loechner - Monday, February 25, 2013
AdAge today posted "Five Fast Truths About Real-Time Marketing," starting with numb ...
- [x+1] and UberTags Deal Highlights "Real-Time Decisioning"
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Last week, OnlineMediaDaily reported that [x+1] acquired tag management company UberTags, sayin ...
- Yieldex and Adobe Collaborate For Advanced Inventory Management
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Yieldex today announced that Adobe AudienceManager has been integrated into Yieldex's Audien ...
- TubeMogul University Goes International; New Website Launches
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Real-time video ad buying platform TubeMogul today announced that their user conferenc ...
- Goldman Sachs Analysts "Exceedingly Pleased" With FBX
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Today, Goldman Sachs announced in a research note that FBX has be ...
- Optimism Grows For Tech Spending, Less So For Trading Desks
RTBlog, Joe Mandese - Monday, February 25, 2013
Remember the piece we published a few weeks ago on Advertiser Perceptio ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Online Media Daily, Mark Walsh - Friday, February 22, 2013
Since formally launching in September, Facebook Exchange, the real-time bidding platform h ...
- Big Data Is The Beginning Of A Means To An End
Real-Time Daily, Claudio Marcus - Friday, February 22, 2013
For most media, marketing, and advertising companies to fully take advantage ...
- Martini Promotes O'Regan to President and CRO
Real-Time Daily, Tyler Loechner - Friday, February 22, 2013
Martini Media has promoted Thomas O'Regan to president and CRO as t ...
- Danckaert Joins agencyQ As CTO
Real-Time Daily, Joe Mandese - Friday, February 22, 2013
Paul Danckaert has joined Washington, DC-based agencyQ as CTO. He was C ...
- Hyberbabble Of The Day
Real-Time Daily, Joe Mandese - Friday, February 22, 2013
"The online advertising sector is growing rapidly and publishers need simple, seamle ...
- Twitter Ads API in Real-Time, Is This The Marketer's Dream?
RTBlog, Tyler Loechner - Friday, February 22, 2013
Twitter this week announced its Twitter Ads API, which opens the do ...
- PubMatic Eyes Singapore Market, Appoints Jonas Overseas
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Sales-side platform PubMatic this week announced the appointment of Rob Jonas ...
- Video RTB Platform 'Virool' Raises $6.62 Mil
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Last week, video ad platform Virool raised $6.62 million in seed mon ...
- LiveRail Adds Arnstein to Lead EMEA Operations
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Online video exchange LiveRail today announced that Yoav Arnstein has joined LiveRa ...
- HStreaming Announces Mobile RTB Platform
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
HStreaming, a real-time data analytics provider, today announced a real-time bidding platfo ...
- Will Ad Sales People Be Replaced By Algorithms?
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
Last week, Adotas asked a number of industry veterans - including Geor ...
- RTB Reaching 30% of Online Video Ad Sales
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
Tom McMahon, president of Videology, believes that RTB will soon account f ...
- NYT Announces Real-Time Ad Serving Via Twitter
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
The New York Times Idea Lab has launched Sparking Stories, a technolo ...
- Abode Announces Successful FBX Beta Run, Public Launch
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
CMS Wire reports that after using the Facebook Exchange (FBX) offering throu ...
- WPP's Compete Shifts Search Focus From Intent To Behavior
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Compete, a Kantar Media company, has introduced Ascend, a tool that optimiz ...