TubeMogul University Goes International; New Website Launches
Real-time video ad buying platform TubeMogul
today announced that their user conference, TubeMogul University, will be expanded to other countries in 2013. The conference, a how-to on programmatic platforms, will be held regionally in London,
Sydney, and San Francisco. The London conference with focus on Europe, the Sydney conference will focus on Asia and Australia, and the San Francisco conference will focus on North America.
In conjunction with the conference's international expansion is the launch of TubeMogulU.com, which the release describes as "the knowledge hub for programmatic branding." The release says that the decision to expand to multiple continents was made as a result of a successful inaugural TubeMogul University conference in 2012.
"Programmatic buying of video ads is changing what's possible for branding online, and this conference exists to explore that with all of the stakeholders present," stated Brett Wilson, CEO and co-founder of TubeMogul.
Below is Nielsen's Andrew Feigenson's hour-long lecture on digital video GRPs and Online Campaign Ratings from last year's show. The rest of last year's session can be viewed on TubeMogulU.com.
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