Digital-Out-Of-Home Gets Smarter, Still Has Hurdles To Clear
Street Fight, Wednesday, February 27, 2013 4:30 PM
DOOH ad network Spafax yesterday announced a partnership with PlaceIQ that will integrate PlaceIQ's location data with the inventory on Spafax's SN: Xchange, reports Street Fight.
“As technology develops, and interactive signs become part of the landscape, these technologies are going to create an opportunity for consumers to interact with a campaign, and allow for a more performance-driven model," Bonomo said to Street Fight.
The deal signifies potential growth for DOOH, but Street Fight says there are two hurdles DOOH still needs to clear: analytics and engagement.
Recent RTM Daily Articles
-
SAP Commits Additional $250 Mil. To Real-Time Fund May 17, 1:55 p.m.
Venture Beat has reported that SAP has committed an additional $250 million to its high-performance analytics ... -
'Tricks Don't Work In Social' May 17, 12:57 p.m.
At IAB's recent Social Media Agency Day, one of the panels was titled, "Social: Planning for ... -
The Telegraph's Izlan: RTB Offers More Control May 17, 12:18 p.m.
Rubicon Project today release a Q&A with Lara Izlan, head of programmatic trading and yield optimization ... -
Why Brands Need A DSP May 16, 7:34 p.m.
The Drum reported that at the IAB Mobile Engage conference, Emmett Geany, business development director, Adfonic, ... -
Wilson Predicts 10 Years Until Full Programmatic May 15, 11:55 a.m.
"Within 10 years, all digital media will be traded programmatically," Brett Wilson, CEO and co-founder of ... -
Real-Time Analytics Can Complicate Existing Challenges In Email May 14, 3:37 p.m.
On Monday, BtoB explained why real-time analytics are often double-edged swords for email marketers. Citing a ... -
RTB Video - One Among Many? May 8, 3:58 p.m.
ClickZ asked today whether or not real-time bidding (RTB) is the only winner in the online ... -
EBay To Share Data May 6, 12:07 p.m.
Adweek reported today that "eBay will soon start sharing its user data with brands so they ... -
Programmatic Display, AdWords, Or GDN For Online Targeting? May 6, 11:49 a.m.
Search Engine Land today pitted AdWords, Google Display Network (GDN), and programmatic display against each other ... -
Why RTB Should Be Adopted Now May 3, 1:07 p.m.
The Drum gave 10 reasons why RTB is needed as part of a company's "performance strategy." ...
Be the first to comment on "Digital-Out-Of-Home Gets Smarter, Still Has Hurdles To Clear"
Leave a Comment