- Denmark Publishers Open Up Inventory For RTB With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, February 20, 2013
Denmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their onli ...
- Automated Print Media Analysis From Media OutReach
Real-Time Daily, Tyler Loechner - Wednesday, February 20, 2013
Media OutReach, a Hong Kong-based media monitoring company, has introduced a real-ti ...
- Switch Unveils Real-Time Measurement For Experiential Marketing
Real-Time Daily, Tyler Loechner - Saturday, February 16, 2013
Experiential marketing agency Switch this week announced the Switch Mobile Reporting To ...
- Real-Time, Even At Half-Time
RTBlog, Joe Mandese - Saturday, February 16, 2013
As far as media events go, there probably hasn't been one mo ...
- How Social Delivers Real-Time Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 13, 2013
An eMarketer report shows how social signals fuel real-time marketing. The repo ...
- LinkedIn SlideShare Develops Real-Time Tracking Content Analytics
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2013
In a major shift for marketers that have traditionally waited for result ...
- Did Real-Time Kill Predictive Models?
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 12, 2013
The only thing better for a marketer than anticipating the future behavi ...
- How Publishers Can Get Real About Mobile
Mobile Marketing Daily, Kirk McDonald - Tuesday, February 12, 2013
Optimizing for mobile devices was just table stakes for getting into t ...
- Real-Time Branding: The Automation Challenge For Brands
Real-Time Daily, Ari Bluman - Tuesday, February 12, 2013
An effective rich media ad exchange is in our future -- b ...
- Nanigans Adds Real-Time Mobile Tools For Facebook Ads
Real-Time Daily, Tyler Loechner, Mark Walsh - Monday, February 11, 2013
With more advertising on Facebook shifting to mobile, social media marketing fi ...
- Apigee Unveils Apigee Insights
Real-Time Daily, Tyler Loechner - Tuesday, February 12, 2013
Apigee today launched Apigee Insights, a data analytics platform that uses "bro ...
- Adap.tv's New Technology Could Draw TV Crowd to Online Video
Real-Time Daily, Tyler Loechner - Tuesday, February 12, 2013
Adap.tv last week announced In-Target Audience Optimization, a technology that allows advertise ...
- Bing, Fox Tap Social To Take Pulse Of State Of The Union
Online Media Daily, Laurie Sullivan - Friday, February 8, 2013
Bing will partner with Fox News to bring an interactive experience ...
- Why You Need To Care About Programmatic Premium
Real-Time Daily, Joshua Koran - Monday, February 11, 2013
In our lightning progress toward a programmatic future, we in ad te ...
- Martini Sees 4x Growth In Europe, Cites Programmatic
Real-Time Daily, Tyler Loechner - Monday, February 11, 2013
Premium ad network operator Martini Media this morning announced that revenues f ...
- The Gold In Them Thar Tweets
RTBlog, Joe Mandese - Monday, February 11, 2013
Down here on Captiva Island attending (and blogging) MediaPost's Social Media Insid ...
- Facebook Eyes Showdown With Google With Potential Atlas Deal
Around the Net in Real-Time, Tyler Loechner - Friday, February 8, 2013
Microsoft's Atlas ad-serving product could be acquired by Facebook as soon ...
- X Marks the Spot: Cunningham Joins Gradient X From OpenX
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
Real-time mobile DSP Gradient X this week named Stephan Cunningham as vi ...
- Google AdWords Update Could Shake Up Mobile RTB
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
As OnlineMediaDaily reported on February 7, Google has updated AdWords to ...
- Real-Time With Forbes: Mag Touts 'Most Promising' Ad Techers
RTBlog, Tyler Loechner - Friday, February 8, 2013
Forbes released its list of America's Most Promising Companies earlier this wee ...
- Like Oreo, You Can Dunk in the Dark -- Just Not That Often
Social Media Insider, Catharine P. Taylor - Friday, February 8, 2013
It goes to show you how breakthrough Oreo's "You Can Still Du ...
- DNS: An Acronym The Digital Community Can't Live Without
Real-Time Daily, Seth Ulinski - Thursday, February 7, 2013
As an ad tech enthusiast, I have developed an appreciation for h ...
- AOL Pulls Plug On Advertising.com Group, Renames It "AOL Networks'
Online Media Daily, Joe Mandese - Tuesday, February 5, 2013
AOL Tuesday announced that Advertising.com Group has been renamed AOL Networks. A ...
- Yahoo Japan Announces Partnership With AdTruth
Real-Time Daily, Tyler Loechner - Wednesday, February 6, 2013
Yahoo Japan today announced a partnership with AdTruth, a device recognition servic ...
- TubeMogul Raises $1.24 Mil., Enters Japan
Real-Time Daily, Tyler Loechner - Wednesday, February 6, 2013
TubeMogul has raised 100 million Yen ($1.24 million) in financing and h ...
- #SocialTV Lessons From Oreo's Game-Day Win
Marketing Daily, Samuel Rosen - Monday, February 4, 2013
Oreo didn't just air a spot with a fleeting hashtag -- ...
- Agency Trading Desks Lag In Awareness, Understanding
Online Media Daily, Joe Mandese - Tuesday, February 5, 2013
Despite their growing importance in the real-time media trading marketplace, agency tradi ...
- PubMatic Announces Upgraded UI, Increases Transparency
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
Sales-side digital media platform PubMatic today announced upgrades to their UI, intend ...
- Super Bowl, Other Events Drive Digital Ad Prices Down
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
While the average Super Bowl XLVII commercial cost nearly $4 million f ...
- Real-Time With Rocket Fuel's Siebelink, Belani
RTBlog, Tyler Loechner - Monday, February 4, 2013
On Monday, real-time digital ad tech company Rocket Fuel released a whi ...