- Casale Puts Man Before Machine, Tweaks Automation To Personalize Relationships
Online Media Daily, Laurie Sullivan - Wednesday, February 27, 2013
Big data is great -- but what if it's wrong? A shi ...
- AdRoll: FBX Campaigns Had 16X ROI
Raw, Mark Walsh - Wednesday, February 27, 2013
Following up on data it released last week on advertising results ...
- Rocket Fuel Adds Bostrom As First Woman Board Member
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
Real-time programmatic buying optimizer Rocket Fuel today announced that Sue Bostrom, form ...
- Smart AdServer RTB Platform Coming in April
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
French ad serving solutions provider Smart AdServer has announced a RTB platfo ...
- Real-Time With Rubicon's Stevens And Wexler On The State Of Mobile RTB
RTBlog, Tyler Loechner - Wednesday, February 27, 2013
This week, the Rubicon Project released an infographic representative of mobile R ...
- Dentsu Goes Real-Time, Backs OpenX
Online Media Daily, Joe Mandese - Tuesday, February 26, 2013
Japanese advertising and media giant Dentsu this morning announced an equity investme ...
- Real-Time Branding (Race To The Bottom?) Native Advertising Requires Impact and Scale
Real-Time Daily, Skip Brand - Tuesday, February 26, 2013
This past week, I sat down with Sean Cullinane, vp of sal ...
- BlueKai Taps Taha As 'Quant' Guru
Real-Time Daily, Joe Mandese - Tuesday, February 26, 2013
BlueKai has named Abe Taha vice president of data science and engineerin ...
- How Publishers Should Deal With RTB
Around the Net in Real-Time, Tyler Loechner - Monday, February 25, 2013
In a recent article, Adotas explored how publishers should use RTB technologie ...
- "Quality Will Prevail"
Around the Net in Real-Time, Tyler Loechner - Monday, February 25, 2013
AdAge today posted "Five Fast Truths About Real-Time Marketing," starting with numb ...
- [x+1] and UberTags Deal Highlights "Real-Time Decisioning"
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Last week, OnlineMediaDaily reported that [x+1] acquired tag management company UberTags, sayin ...
- Yieldex and Adobe Collaborate For Advanced Inventory Management
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Yieldex today announced that Adobe AudienceManager has been integrated into Yieldex's Audien ...
- TubeMogul University Goes International; New Website Launches
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Real-time video ad buying platform TubeMogul today announced that their user conferenc ...
- Goldman Sachs Analysts "Exceedingly Pleased" With FBX
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Today, Goldman Sachs announced in a research note that FBX has be ...
- Weather's Hecht Joins Adap.TV Board
Online Media Daily, Joe Mandese - Thursday, February 21, 2013
Curt Hecht, Chief Global Revenue Officer of The Weather Company, and form ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Online Media Daily, Mark Walsh - Friday, February 22, 2013
Since formally launching in September, Facebook Exchange, the real-time bidding platform h ...
- A Look Into RTB's Quality, Ad Impressions, Data & Future
Programmatic Insider, Gus Spathis - Thursday, February 21, 2013
In a recent panel at OMMA RTB in New York City, debat ...
- Martini Promotes O'Regan to President and CRO
Real-Time Daily, Tyler Loechner - Friday, February 22, 2013
Martini Media has promoted Thomas O'Regan to president and CRO as t ...
- Twitter Ads API in Real-Time, Is This The Marketer's Dream?
RTBlog, Tyler Loechner - Friday, February 22, 2013
Twitter this week announced its Twitter Ads API, which opens the do ...
- Rubicon Goes Agnostic: Unveils Buy-Side Technology, Mobile Too
Online Media Daily, Joe Mandese - Thursday, February 21, 2013
As part of its push to automate the way advertising is boug ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Raw, Mark Walsh - Thursday, February 21, 2013
With the launch of Facebook Exchange (FBX) last year, Facebook began allowi ...
- PubMatic Eyes Singapore Market, Appoints Jonas Overseas
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Sales-side platform PubMatic this week announced the appointment of Rob Jonas ...
- Video RTB Platform 'Virool' Raises $6.62 Mil
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Last week, video ad platform Virool raised $6.62 million in seed mon ...
- HStreaming Announces Mobile RTB Platform
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
HStreaming, a real-time data analytics provider, today announced a real-time bidding platfo ...
- The Real-Time Marketplace: Now There's An App For That
Real-Time Daily, Joe Mandese - Thursday, February 21, 2013
Marketplace data on real-time bidding will be available a little more real-tim ...
- LiveRail Adds Arnstein to Lead EMEA Operations
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Online video exchange LiveRail today announced that Yoav Arnstein has joined LiveRa ...
- The Origin Of The Specious: Which Algorithm Is Best?
RTBlog, Joe Mandese - Thursday, February 21, 2013
One of the reasons I wanted to edit RTM Daily and wri ...
- Will Ad Sales People Be Replaced By Algorithms?
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
Last week, Adotas asked a number of industry veterans - including Geor ...
- RTB Reaching 30% of Online Video Ad Sales
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
Tom McMahon, president of Videology, believes that RTB will soon account f ...
- Abode Announces Successful FBX Beta Run, Public Launch
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
CMS Wire reports that after using the Facebook Exchange (FBX) offering throu ...