- Hollywood Punches Ticket For Super Bowl Movie Previews
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
On Super Bowl Sunday, TV viewers will see quarterbacks, running backs a ...
- GoDaddy Teases Super Bowl Spot
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
Danica Patrick will be back, it is being filmed in Los Angel ...
- GoDaddy Back On Bowl
Marketing Daily, Aaron Baar - Wednesday, December 19, 2012
GoDaddy will reappear on the Super Bowl in 2013 supporting the . ...
- Axe To Take A Chop At Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Mens grooming brand Axe will air a 30-second television commercial during Sup ...
- Marketers Already Playing Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
Thanks to social media, several sponsors are touting their involvement in t ...
- 'USA Today' Refines Super Bowl Ad Meter
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
USA Today is refining its longstanding Super Bowl Ad Meter, spelling t ...
- Ads For Super Bowl's Live Stream Almost Sold Out
Around the Net In Media, Phyllis Fine - Monday, December 10, 2012
Ad inventory for the second annual live-streaming of the Super Bowl ...
- SodaStream To Advertise On Super Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2012
Home soda-maker SodaStream will run a commercial during the fourth quarter ...
- NFL Legend Emmitt Smith Is Lincoln Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
The Super Bowl advertisement itself will also be a first: it's ...
- SodaStream To Jab Big Soda In Super Bowl
TVBlog, David Goetzl - Tuesday, December 4, 2012
Coke and Pepsi cannot be pleased. They're spending princely sums on Sup ...
- Century 21 Takes It To The House
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 30, 2012
In football, the term "take it to the house" refers to ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- When Is It Too Early To Think About The Super Bowl?
Marketing: Sports, Barry Janoff - Tuesday, November 27, 2012
From a marketing point of view, that's a rhetorical question. ...
- Q&A: Century 21 CMO Thorne On Super Bowl
Marketing Daily, Aaron Baar - Tuesday, November 20, 2012
In this age of one-to-one marketing through digital channels, it might se ...
- Study: How Car Makers Can Drive Views for Social Video Year-Round
VidBlog, Daisy Whitney - Monday, November 12, 2012
Carmakers know how to seize the big opportunity in the Super Bo ...
- The MVPs Of Super Bowl Advertising
Video Insider, Seraj Bharwani - Wednesday, November 7, 2012
Advertisers planning on investing millions of dollars in the biggest advertising eve ...
- CBS' Post-Super Bowl Goes 'Elementary'
MediaDailyNews, Wayne Friedman - Monday, November 5, 2012
All TV networks use their valuable time slots carefully. Come next Februar ...
- Doritos Begins Countdown For Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
Super Bowl XLVII may be three months off, but Doritos is givi ...
- Super Bowl Social Videos Drive 7 Times Views; Majority of Men Watch Video on Any De-vice
VidBlog, Daisy Whitney - Wednesday, October 24, 2012
TV and digital video sway closer to each other each day. ...
- Pregame Super Bowl Clips Drive Social Views, Engagement
MediaDailyNews, David Goetzl - Tuesday, October 23, 2012
As marketers plan their strategies around their Super Bowl ads, research fr ...
- Chrysler Lining Up Another Big Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 9, 2012
Chrysler's 2011 Super Bowl ad was a two-minute commercial featuring rapper Emine ...
- Oreos Celebrates Centenary With Super Bowl Ad
MediaDailyNews, Fern Siegel - Sunday, October 7, 2012
Oreo will end its 100th birthday celebration with a Super Bow ...
- Oreo Super Bowl Bound
Around the Net In Media, Phyllis Fine - Friday, October 5, 2012
The brand is concluding its 100th birthday with a trip to t ...
- Audi Back In The Game To Tout S
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Audi is launching new advertising as part of its media commitment ...
- Cars.com Driving To Super Bowl XLVII
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
The online new and used auto destination is preparing for its six ...
- Dick's Sporting Goods Launches Concussion Effort
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
Dick's Sporting Goods is launching the second year of its PACE (Protecti ...
- CBS: More Than Half 2013 Super Bowl Ads Sold
Around the Net In Media, Phyllis Fine - Thursday, May 31, 2012
CBS has sold more than 50% of its ad inventory for t ...
- GM: No Super Bowl Ads in 2013
Around the Net In Media, Phyllis Fine - Monday, May 21, 2012
General Motors won't be advertising during the 2013 Super Bowl because ...
- Hyundai Stays In The Game
Marketing Daily, Karl Greenberg - Friday, May 18, 2012
hyundai Motor America VP, marketing, Steve Shannon said, in a statement, th ...
- Super Bowl Ads: Is GM Punting On Third Down?
Marketing Daily - Top of the News, Thom Forbes - Monday, May 21, 2012
There's one guaranteed plus about General Motors' decision this May to fore ...