At the end of every NewFront week, our industry asks the same question: Has digital video arrived? While one can never be certain, this time, finally, it looks like the answer could very well be "yes!" Why? The content has matured, and it looks like things could be catching up in terms of ad spend as well. It has been projected that last week's DCNF presentations could have driven over $1 billion in ad spend.» 0 Comments
While audiences will continue to shift their consumption from TV to Web, it might be a case of "too much, still." There's no logical explanation for why TV ads have not shrunk, let alone increased. Over time it may be inevitable that TV advertising flattens and shrinks -- but whether or not that will be a zero-sum game toward Web ads remains to be seen.» 0 Comments
As a consumer, I often see pre-roll ads on my phone, Roku, Wii, tablet and PC. And, as a digital professional, I also see ways those advertisers can put the basics of direct marketing to work with digital video to get outstanding results. Using pre-roll video advertising across devices provides an unprecedented opportunity for marketers. By combining the creative control and engagement of TV with the audience targeting and measurability of digital marketing, marketers can see huge gains in advertising effectiveness and efficiency.» 0 Comments
No one plans to make bad marketing videos. Yet, the majority of them ARE bad. And most of the time, it's because the clients or the video producers fell into one or more of these deadly mistakes.» 1 Comments
Perhaps the most important story to emerge from the TV upfronts isn't the next hot hour-long drama or new sitcom. It's the burgeoning reach of TV Everywhere thanks to ABC's announcement that it'll allow live streaming of its shows via its iPad and iPhone app. The Watch ABC option will be available in New York and Philadelphia to start, and then ABC will introduce it to six more cities where it owns local stations.» 0 Comments
Last November, it was reported that Yahoo was considering a TV Guide bid, but the bid was said to be around $20 million. Seriously? Yahoo has $4 billion in cash. Why the low offer? TV Guide is currently available in more than 80 million homes. And just to compare the numbers, Al Jazeera purchased Al Gore's Current TV for $500 million, increasing its household reach by 60 million. Current TV doesn't even have close to the same brand recognition as TV Guide. I think Yahoo missed a huge opportunity to stake its claim in video and offer more content to ...» 0 Comments
Ten years after his death in 2003, Fred Rogers -- aka Mister Rogers -- is back in the news. First, his quote about how his mother told him "always look for the helpers" in the face of tragedy went viral in the aftermath of the Boston Marathon bombing. Now, Deadline Hollywood reports that a full-length biopic on Rogers is in development. What is it about Rogers and the earnestness of his life and career that keeps him relevant?» 2 Comments
To me, everywhere you look, content is consuming us, as we consume it. In fact, I used to hate the term "content consumption," but I no longer fight it. It's a fact. But therein lies the problem and opportunity: while marketers embrace new targeting via audience or data, they continue to hold out for premium -- let alone quality -- content.» 1 Comments
"I think I just passed by Sarah Jessica Parker, and btw I'm much taller than her," I immediately texted my lady as I was walking into AOL's annual Newfront presentation.» 3 Comments
Advertisers, take note: Consumers are getting savvier at connecting their TVs to the Internet, and interacting with TV shows on mobile devices in new ways. Market research firm TDG reported that nearly 6 in 10 homes in the United States have connected their TVs to the Internet, either via a smart TV or through game consoles and Blu-ray players. And in many cases, TV viewers are watching subscription VOD services on these connected TVs.» 0 Comments
