Younger people remain committed to their radios, according to the recently released Nielsen white paper, "How U.S. Adults Use Radio and Other Forms of Audio." By realigning the data socio-economically instead of by medium or audio platform, the study offers an unprecedented glimpse into the media habits of various population segments.» 0 Comments
Look deep within your brand and try to objectively evaluate its position in your marketing. You can't fake these things, but you can dig deep and discover the true voice of your brand. Can you get the job in five seconds? If not, then you have a lot of work to do.» 0 Comments
Most importantly, the power of music to connect youth with the emotions that they feel as they discover themselves and the world around them can't be understated.» 0 Comments
Bah Humbug! Posted by Susan Marshall on Dec 4, 9:54 AM
'Tis the season to remember: Be nice. Be friendly. Talk to each person like you know him or her. They will respond because they not only prefer it, but they may need it more than you know.» 0 Comments
Gen Y isn't familiar with layaway's choppy history. This means that the previous reputation of layaway isn't a barrier to its rebirth.» 0 Comments
Ad Infinitum Posted by Dan Coates on Nov 13, 11:00 AM
The economic imperative to "monetize" the online spaces and places that young consumers inhabit is leading to a multibillion-dollar game of cat-and-mouse, wherein youth seek out new, ad-free environments, occupying them until marketers identify and infiltrate these ad-free havens.» 0 Comments
Secrets can be your strategy. Tell your brand loyalists first about a new program. Reward Facebook Fans with the inside scoop on a new product. Share inside information on an upcoming sale with your best shoppers in store, face to face. They get the info first so they get to share it first.» 0 Comments
'Why Y Women'Posted by Kristine Shine on Oct 30, 7:28 AM
Gen Y women represent a challenge to marketers. They want to be addressed as individuals, are skeptical of marketing messages and inundated by media and advertising. However, once Gen Y women have a personal connection to a brand, they become passionate advocates and ambassadors.» 0 Comments
Millennial Moms have quickly become technology's early adopters, über social connectors and a powerful online voice. The implications of the changes cannot be underestimated. Brands that plan to market to Millennial Moms in the coming years will need to quickly get up to speed and stay in the loop on the latest trends, technologies and communication patterns to stay connected to their consumers.» 0 Comments
