While supporting a social cause may help indeed generate incremental sales, consider it an important defensive maneuver. Taking the most relevant hill on the cause-marketing field (before your competitors do) will pay dividends among the largest generation in American history.» 0 Comments
Smart marketers understand that Gen Y workers can provide value to companies by leveraging their social networks. They can also protect the corporate brand and help employers recruit top talent fairly easily because they're constantly connected.» 0 Comments
