Results for June 2009

Cause Célèbre
While supporting a social cause may help indeed generate incremental sales, consider it an important defensive maneuver. Taking the most relevant hill on the cause-marketing field (before your competitors do) will pay dividends among the largest generation in American history.» 0 Comments
Leverage Workers To Support Your Brand
Smart marketers understand that Gen Y workers can provide value to companies by leveraging their social networks. They can also protect the corporate brand and help employers recruit top talent fairly easily because they're constantly connected.» 0 Comments
Empathize With Gen Y's Money Struggles
The companies that show compassion and sensitivity will be the companies that Gen Y turns to for years to come.» 0 Comments
Don't Chase Latest Technology
Twitter's popularity is driven by the over-30 crowd. Where does that leave Gen Y marketers?» 0 Comments