Results for November 2009

Marketing With Geotagging Is Where It's At Posted by Jason Bakker on Nov 25, 11:20 AM

How will you use geotagging in your marketing? Will youth notice and respond to offers from brands using this technology?» 0 Comments

When Old Tricks Become New Treats Posted by Peter Dunn on Nov 20, 8:26 AM

Gen Y isn't familiar with layaway's choppy history. This means that the previous reputation of layaway isn't a barrier to its rebirth.» 0 Comments

Ad Infinitum Posted by Dan Coates on Nov 13, 11:00 AM

The economic imperative to "monetize" the online spaces and places that young consumers inhabit is leading to a multibillion-dollar game of cat-and-mouse, wherein youth seek out new, ad-free environments, occupying them until marketers identify and infiltrate these ad-free havens.» 0 Comments

Secrets Do Make Friends Posted by Clint Runge on Nov 6, 2:15 PM

Secrets can be your strategy. Tell your brand loyalists first about a new program. Reward Facebook Fans with the inside scoop on a new product. Share inside information on an upcoming sale with your best shoppers in store, face to face. They get the info first so they get to share it first.» 0 Comments