• ENGAGE:MILLENNIALS
    Top 10 Tips For Marketing In 2011
    As 2010 comes to a close, I'm sure we'll all be inundated with predictions for 2011 and highlights of 2010. Marketing is no different. And when it comes to marketing to Millennials, there are definitely winners and losers. So what are the key tools for marketing to Millennials in 2011? I've compiled a list of my top 10.
  • ENGAGE:MILLENNIALS
    Gen Y Really Does LIKE Your Brand -- You Can Bet Your 2011 Budget On It
    Twenty ten was an eye-opening year for all of us in the marketing world. As social media rose, we gained knowledge and understanding of the space -- and learned how to work both within it and outside of it. But of all that stood out, perhaps what was most meaningful was the naming of Mark Zuckerberg as the Person of the Year and renewed understanding that "like" on Facebook now holds more weight than any click-through.
  • ENGAGE:MILLENNIALS
    College Students To Marketers: 'Cut The Clutter'
    Looking around the web, there is no doubt that companies have, in fact, gotten on the proverbial social media bus. Look around. Everywhere we turn there are buttons to Fan, Tweet, Like, Share, Follow, Connect and Subscribe. But this is missing the point because marketers aren't telling anyone why the heck they should do so.
  • ENGAGE:MILLENNIALS
    Retail Redefined
    After reviewing a robust yet discount-driven Back to School shopping season, we took the temperature of the holiday shopping season in the week following Black Friday / Cyber Monday, investigating the holiday expectations of teens and collegians.
  • ENGAGE:MILLENNIALS
    Is Your Website Gen Y Ready?
    It seems that the old adage, "if you build it, they will come," could finally be true. Consumers and Millennials, in particular, seem ready for a good mobile web experience ... but the emphasis is on "good."
  • ENGAGE:MILLENNIALS
    Something Else To Learn From Gen Y: How To Structure Your Business
    To be successful in today's ever-changing business world, follow a few of these lessons Gen Y has involuntarily delivered to us.
  • ENGAGE:MILLENNIALS
    Here We Go Again ...
    Building a social media strategy is an imperative for any brand in today's world, but building the biggest social media list possible is a recipe for disaster.
  • ENGAGE:MILLENNIALS
    Segments And Shifts
    One tempting reaction to variance within a generation is to "call a new generation"; however, identifying differences between early versus later members of Gen Y is in no way a repudiation of the integrity of the generational theory that declares those born between 1982 and 2004 to be a distinct unit. In the end, efforts to divide the world into smaller and smaller addressable segments based on common characteristics are an imprecise art and, while one can always find reasons to re-draw the lines on the generational map, moving the goalposts doesn't serve us well as we attempt to understand …
  • ENGAGE:MILLENNIALS
    The Election Is Challenging Gen Y Values: Impatience Versus Optimism
    President Obama's answer to a question Jon Stewart asked on a recent episode of "The Daily Show" illustrates the problem. Would he change his campaign slogan to be less audacious? The President replied that he believes in "yes we can ... but it takes time." Not a great answer for impatient and results-oriented Millennials!
  • ENGAGE:MILLENNIALS
    Youth Insights About Coping Will Drive New Suicide Prevention Effort
    There is no question that Gen Y struggles with real issues and needs a support network where they can share their own stories of hope and encouragement with their peers.
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