Rarely does a presidential campaign initiate so much response from the marketing world. President Barack Obama didn't just make a huge impression with his social media campaign targeted toward youth, he also taught marketers and brands a valuable lesson: teenagers are listening. Many assume that moody teenagers don't want to hear or participate with brands that interrupt their social circles. President Obama showed us how wrong that is.» 0 Comments
Taylor Swift was recently asked by the Daily Beast if she's a feminist and responded that she "[doesn't] really think about things as guys versus girls" - sparking a bit of a freak-out among women about the future of feminism. There were rants about how Swift doesn't know what feminism is or do her part to empower women, concerns that there aren't any young feminists left to carry the torch, and the occasional essay from young journalists chiming in, supporting the pop star and admitting their own issues aligning with the feminist movement.» 2 Comments
A successful trend in retailing is the pop-up shop, a short-term retail space where brands open small stores with the purpose of increasing sales and generating buzz. Pop-up shops serve as a gold mine when targeting teens, a demographic that is easily influenced by what the media deems trendy and popular. GameStop, for example, recently announced they will be launching pop-up stores around the country for the holidays, offering consumers previews of the top-selling and most popular electronics and video games.» 0 Comments
Ah, the fickle teenager. This choosy consumer has been known to send sales soaring for one brand or retailer this year only to abandon ship for fresher choices the next. But while their allegiances may be fleeting, teens don't hesitate to buy when they fall for a product. So how do you woo erratic teens? Try making this your new mantra: Seeing is buying.» 0 Comments
For many high school seniors across the country, fall marks the beginning of what is likely the most torturous few months of their lives, namely college application season.» 0 Comments
Ask a teen why she volunteers, and she'll tell you things like "to make a difference in people's lives" or "to work on an issue I care about deeply." Ask that same teen about their volunteering habits (e.g., when, where, and with whom they volunteer), and a very different picture emerges. It turns out teens' primary motivation for volunteering isn't about creating social change. In fact, it's the same motivation that drives most of a teen's behavior: their friends are doing it.» 0 Comments
There's a big presidential election just around the corner (in case you hadn't heard), but you might be surprised to learn that many teens are paying close attention to the race, as well as other elections going on in their cities and states. Even though most of them are too young to cast a vote, teens believe they can still have a say and make a difference in the outcomes of political races that will likely have a significant impact on their futures.» 0 Comments
With over 100 million users in just under two years, it's clear that Instagram is a driving force in the current social media scene, and a large part of this success comes from the app's immense popularity amongst teen users. Much like a number of other sites in the past, teens have helped pave the way for Instagram to become one of the most downloaded apps on both iOS and Android.» 0 Comments
Design? Style? Trendiness? Not even close. As the mom of a teenager and two 20-somethings, I spend plenty of time around young people, but the answer to this question still surprised me. Teens value quality above almost anything else.» 0 Comments
For most adults, our teenage years were marked by various attempts to further distance ourselves from our parents' generation with piercings, tattoos, unfortunate hairstyles, and provocative clothing choices designed to make the stick-in-the-mud adults in our lives cringe.» 0 Comments
