• Avoiding 'Jackie Paper' Syndrome
    As the app space has matured, marketers have become savvier about the cost of acquiring loyal customers. There's one notable exception: those marketers who are targeting tweens and teens. This group is apparently happy to be in constant customer acquisition mode, forever welcoming new customers through the front door while watching them exit through the back. This is Jackie Paper syndrome.
  • Funny Or Die: Using Humor To Connect
    Most marketers are eager to engage teens and win them over for years to come. Many, however, are baffled when it comes to using humor to connect with this coveted audience of tech-savvy, multiscreen-using consumers.
  • The Social Star
    As teens are changing their media habits, moving away from traditional TV viewing to spending more time with other entertainment formats-namely YouTube, Instagram, and Tumblr-their interest in traditional celebrities has waned. According to the pop-culture issue of The Cassandra Report, 14- to 18-year-olds under-index on liking to talk about celebrities with friends (34%), being inspired by celebrities (34%), and feeling that celebrities are relatable (21%). Social media personalities are filling the void; teens are turning to this new set of tastemakers, who happen to be regular teens, just like them.
  • Why Chatbots Are The Next Frontier In Teen Marketing
    Will brands soon engage with teens using chatbots?
  • Back To School ... And Beyond: Why Now Is Not The Best Time To Reach Teachers (And Teens)
    Want to reach teens? One of the best ways to do so is through teachers and classroom experiences. The messages are trusted, the engagement is deep, and when teens grapple with a topic, they evolve from being mere students to becoming ambassadors.
  • It's Always Time For A Change
    It's easy to say "teens" but it's a whole lot harder to pin down what it means. Sure, there's the simple chronological definition (with a bit of blurring at either end) but being a teen means more than being between 13 and 19. Understanding a teen, as every parent of one knows, is an impossible task. Part of the challenge is that teens are at least as diverse as any other group, and the other part of it is that people change more physically and emotionally over the course of their teenage years than at any other time of their ...
  • The 'G' Word
    The term feminism may be out of fashion with teen girls, but the concept of being a strong, confident, empowered woman most certainly is not. In recent weeks, several brands have entered the conversation around how we perceive girls in today's world. They are multifaceted modern young women-simultaneously tough and feminine, savvy and pretty. Brands are showing their support by showcasing such complexities in their campaigns and forming a bond of mutual respect with their teen girl consumers.
  • The Dog Days Of Summer
    August can be tough for some teens. It's a time when boredom settles in-a time when the excitement of summer has already subsided but the school year hasn't yet begun.
  • Lost In The Supermarket? What Brands Can Learn From The Clash
    In 1979, the English punk rock band sang of rampant consumerism and disillusionment with the world - a timeless feeling that afflicts many a teen, whether coming of age in the post-disco era or today. The teen years are a time of rebirth, an awakening into a new world and a new consciousness of that world. Many teens look around and, perhaps for the first time in their lives, realize there are some serious problems. And they want to fix it.
  • Teens And Tunes And YouTube
    Which music listening options resonate the most with teens? Some of the findings are curious, but first, marketers need to recognize that music is in transition like never before. Second, streaming is where the action is.
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