• The Evolution Of The 'Side Hustle' And How Gen Z Amps It Up
    What's a side hustle? As a Millennial, I'm no stranger to peers who focus their energies on passions beyond their day jobs. Playing or writing music, making videos, baking cupcakes or blogging have become popular Millennial side hustles, which offer creative outlets aside from today's insecure "traditional career paths" in an underwhelming job market.
  • Hold The Phone
    The first iPhone was announced and hit shelves way back in 2007-before the term "Gen Z" had taken hold-launching the world into an era of always-on digital connectivity. Fast-forward nearly a decade and the iPhone is still the gold standard of smartphones, despite vastly increased competition in the industry.
  • How 'The Art Of Surprise' Can Launch A New Product
    What do Frank Ocean, Louis CK and Beyonce have in common? This year, they all surprised their young fans with major new releases. Last month, Frank Ocean ended a four-year wait by casually dropping two albums, one visual (Endless) and the other musical (Blonde). In January, Louis CK stunned fans by debuting a new TV series online, "Horace and Pete." And Beyonce is definitely the queen of surprise, dropping two unannounced visual albums (Beyonce in December 2013, and Lemonade this April), before doing a hush-hush, extended performance at the MTV VMA's last month, which brought down the house.
  • Teens Follow The News, Too, Just Not The Same Way You Do
    When we think about how teens spend their time, a lot of us imagine them face down in their devices, vegging out on the couch, or, increasingly, a little bit of both. That image isn't totally askew; after all, recent research shows that teens 13-18 spend almost 9 hours a day consuming media.
  • Hey, World, Slow The #%*& Down!
    Let me let you in on a little pet peeve of mine: Rushing the end of summer. You know who is the most guilty of this? You are. Yeah, sure, marketers want to get in front of customers early and often and that's totally cool, but talking about back to school in July is a little too much. But it gets worse. My local grocery store has end-caps up for Halloween. In August. Seriously, can we ratchet things down a little and let summer roll on at its normal lazy pace?
  • The Youth Vote
    We're in the home stretch of the 2016 election, and it's not just the Presidential candidates working on their campaigns. Brands from all categories, from automakers to fast food chains, are capitalizing on this spike in public interest around politics with ads that reference issues and poke fun at the political circus.
  • Today's Teens Keep It Clean
    Every generation is faster-living than the one before it. The rise of digital, mobile and social media has fueled an explosion of high-risk behavior. And with drug culture permeating society, teens are using controlled substances more than ever before.
  • Is Motivating Teen Interaction like Herding Cats? Not if you've got the right CTAs
    Ask any parent today and they'll likely tell you how hard it is to get a teenager to do anything. One could argue that this is hardly unique to this particular generation of teenagers, but rather, part of the universal adolescent experience.
  • Teens, Mobile and Proximity
    Independent intimacy has always existed. Books, newspapers and magazines were all personal media that could be used in a shared space, as is portable music. Mobile devices take things to a whole new level.
  • Youth In Revolt
    Youth often rebound from the attitudes and preferences set by previous generations. For example, in the recent past, generational differences were dramatically apparent in Boomer parents' and Millennial kids' attitudes toward technology. Boomers resisted technology's influence in raising their children, often going so far as to ban cellphone use at the dinner table.
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