• Why Young People Are Feeling The Bern-And What Your Marketing Team Can Learn From It
    So far, the story of the 2016 U.S. election has been the rise of outsider candidates. On the Republican side, of course, is Donald Trump, now the leading contender after his massive Super Tuesday wins. On the Democratic front, there's the 74-year-old senator from Vermont, Bernie Sanders.
  • Gen Z At The Movies: Re-imagining The Cinema Experience
    The power of The Force is a very good thing for millions of fans, and especially for Hollywood and movie theaters. In 2015, thanks in large part to Star Wars: The Force Awakens, U.S. box offices reached record revenue of $11 billion. And analysts predict that stocks for theater operators like AMC Entertainment will also enjoy the "Star Wars bump."
  • A Unique Generation
    Gen Z is pre-programmed to aspire to independence and individuality. They were raised by Xer parents who were known for their self-reliance in their own youth and wanted to instill the same qualities in their children. As young kids, Z's were pushed to find their own way; this is in contrast to Millennials, who were heavily supported by helicopter parents.
  • The Changing Face Of Teen Talent (And What It Means For Your Brand)
    Every generation has its teen idols. Baby Boomers had Elvis and Frankie Avalon. Gen X had Kirk Cameron and Jason Bateman. The oldest Millennials had the New Kids on the Block.
  • Post-Millennial And Participatory Media
    The characteristics that define this generation are their inherent comfort with social media and video, in particular.
  • How Do Presidential Candidates' Messages Resonate With Teens?
    The 2016 presidential election is unlike any we've seen. While most teenagers may not be able to vote, many are paying attention, playing a part and participating in the political process. Given the impact the government can have on young people's lives, this makes sense. And, given the fact that political opinions are shaped in youth, gauging teens' thinking today can help shed light on their future activities.
  • Gen Z Is Coming To Town; How You Can Prepare Now
    In just two and half years, the first contingent of Generation Z - people born from the mid-'90s to early 2000s - will graduate college. They'll have independence, careers, and, soon, disposable income. While Gen Y was the most researched generation in history, businesses that want to capture the hearts, minds and market share of Gen Z shoppers have some catching up to do.
  • The New Adulthood Starts In Youth
    There is a significant shift taking place in how and when young people identify as adults. Whereas Millennials ushered in an era of extended adolescence and held onto their youthful ways, Gen Z is growing into adulthood much earlier.
  • What 'Star Wars,' Adele And 'The Wiz' Can Teach You About Reaching Teens ... And Their Parents
    Three breakout successes rocked the media industry at the end of 2015. At the box office, Star Wars: The Force Awakens shattered opening weekend records, and is well on its way to becoming the highest-grossing film of all-time. In music, Adele's 25 sold seven million copies in the U.S. in its first five weeks alone. On TV, NBC had some much-needed validation of its holiday event strategy with its third annual live musical, The Wiz Live, followed a week later by the TV movie Dolly Parton's Coat of Many Colors. The Wiz scored 11.5 million viewers and a 3.4 rating ...
  • Are The Next Decades Of U.S. Growth Dependent On Multicultural Millennials And Gen Z?
    Gen Zs (individuals ages 4 - 18) are the largest cohort the U.S. has seen since the Baby Boomers and also the most ethnically diverse. Among both generations, Hispanic, African-American, Asian and mixed-race populations make up 40% and almost 50% of Millennials and Gen Z, respectively.
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