MediaPost Weekend Editions for 2015
- MediaPost Weekend - Saturday, Dec. 26, 2015
- IAB Pushes Back Against FTC's Guidance For Native Ads
- IAB Concerned About New FTC Native Ad Guidelines
- The Art Of The Deal, The Grift Of The Trump
- Advertising To Surpass $500 Billion In 2016
- ANA Taps Agency Veteran For Top Communications Post
- Dish Accuses Charter Of Undermining Sling TV
- Google Sites Still Attract 247 Million Unique Visitors
- Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't
- FTC Says Native Ads Must Carry Clear Disclosures
- AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers
- Google, Ford Reportedly Will Announce Joint Venture In January
- Microsoft Sharpens Its Data Chain Through Metanautix Acquisition, Partnerships
- Explaining The Irrational: Ad Economy Edition
- Broadband Speeds Increase Worldwide
- FTC Charges App Developers With Violating Children's Privacy Rules
- BPA Worldwide Launches Third-Party Certification For Inventory Quality Guidelines
- MediaPost Weekend - Saturday, Dec. 19, 2015
- Broadband Speeds Increase Worldwide
- FTC Charges App Developers With Violating Children's Privacy Rules
- Electronic Frontier Foundation Self-Service Tech Analyzes Privacy In Browsers
- Search Engines Struggle To Keep Web Traffic
- U.S. Ad Index Climbs Again To Another Record High
- WPP's GroupM Acquires Programmatic Firm The Exchange Lab
- 'The Affair': Rashomon Meets The Young And The Restless
- First Annual MarTech Advent Calendar: Terry Kawaja Briefly Mulls Humorous Video
- Yikes! The Thing!
- One In Three Americans Consider Using Ad Blockers
- November Sees Strong U.S. Ad Revenue Gains, Digital And TV Best Performers
- Brands Have To Mean Something By Doing Something, Content Is Key - Ogilvy's Predictions For 2016
- Teads' Bertrand Quesada Says Native Video Will Overtake Pre-roll In 2016
- Congress Won't Stop FCC From Enforcing Net Neutrality
- U.S. Ad Spend Dips 4% In Q3
- National TV Ad Prices Surge In October, Follow Seasonal Demand Pattern
- The Lessons Of Howard Stern
- Dentsu's Carat Reshuffles Global Leadership
- Ted Cruz Campaign Hires Firm To Profile Voters
- Spoiled Little Boy-cott
- OpenAI Attracts $1 Billion Investment To Advance Digital Intelligence
- Human Traffic Overtakes Bots, But The Fight Isn't Over
- MediaPost Weekend - Saturday, Dec. 5, 2015
- Wall Street's Wieser Downgrades Madison Ave.'s Long-Term Outlook To 'Tepid,' Cites Ad Blocking
- Constant Bearing, Decreasing Range
- Ex-Coke CMO Tripodi Takes The Express Train To Subway
- Radical Restructuring At Publicis Groupe
- Yahoo Board Expected To Weigh 'Core' Business Sale, Other Options
- IAB Estimates 'Untrustworthy' Cost At $8.2 Bil, Consumer Ad Blocking To Prevent Malware At $781 Mil
- The Technological Balkanization Of The Web
- Sisterhood Of The Traveling Underpants
- Magazine Newsstand Sales Tumble Again
- I Hate Cyber Mondays
- This Message Brought to You by... Nobody
- Email Privacy Act Gets Heard In The House Of Representatives
- And The Winner Of Pantone Color Of The Year 2016 Is ... Er, Are ...
- Black Friday Numbers Show Search Rises, Mobile Rocks
- Jay's In The Driver's Seat As Letterman Grows 'Darwin' Beard
- Lag Time With Index Exchange
- NBC's 'Wiz' Scores Well Against NFL
- Are Trump Debate Appearances TV 'Advertising' Or 'Content'?
- Nielsen Debuts New Comparable Metrics Report
- OOH Industry To Keep Better TAB On Consumers, Will Add Seasonal Ratings
- MediaPost Weekend - Saturday, Nov. 28, 2015
- Black Friday Numbers Show Search Rises, Mobile Rocks
- Serving Up A Bit Of Gratitude With Turkey
- 'Dancing With The Stars' And The Triumph Of Uplifting TV
- ComScore Predicts Biggest Cyber Monday, Record M-commerce
- TV: Wasteland And Wonder
- An Epitaph For Broadcast TV
- Axel Springer Goes To Court Over Ad Blocking
- ANA Members Call For Third-Party Measurement Of Digital -- 61% Would Shift Spending Without It
- DDB Buys Brazil's Grupo ABC For $270 Million
- Faith, Fear And Marketing
- Smartphone Penetration Reaches 56% Globally
- Unilever Completes $7 Billion Global Review
- A Modest Proposal: Create Snapchat Counterinsurgence
- MediaPost Weekend - Saturday, Nov. 21, 2015
- Yahoo Mail Restricts Ad-Blocking Users
- Unilever Completes $7 Billion Global Review
- Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile
- A Modest Proposal: Create Snapchat Counterinsurgence
- Google Streams Apps Without Downloading, Serves Content In Search Results
- TV Ad Revs Strong In October, Digital Soars
- AMA Calls For End To DTC Drug Ads
- AMA Calls For Ban On Drug Ads
- Google Gifts Facebook With Mobile Search Traffic, Ad Revenue
- Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014
- Forrester: Out With The Old Media Buying, In With The New
- Vive le Silence Respectueux
- MLB Partners With Real-Time Monitoring Firm
- MediaPost Weekend - Saturday, Nov. 14, 2015
- MLB Partners With Real-Time Monitoring Firm
- The Last Word In Femvertising: The Pink Incredibilities Of Jane St.
- MRC Scraps Fully Loaded Requirement For Mobile Ads, Issues Updates On Viewability
- Holiday Shoppers More Digital, More Demanding
- Why Twitter's Stars/Hearts Thing Is Actually Kind of Important
- Apple Looking To Cut A Slice Of The P2P Payment Pie
- Angie's List Confirms Unsolicited Buyout Offer From IAC/InterActiveCorp
- Fox Business Pulls In 13 Million For GOP Debate
- Coca-Cola's Wendy Clark Named NA CEO At DDB
- Cadillac Adopts A 'Disruption' Strategy
- Pinterest Becomes A 'Discovery Engine' Through Visual Search
- Yieldbot Rolls Out Open-Source 'Header Bidding,' Looks To Create Industry Standard
- Media Bias: Ben Carson Edition
- FCC Won't Impose Privacy Rules On Web Publishers, Ad Networks
- eBay Enterprise Acquires Digital Net Agency To Limit Risks For Brands
- MediaPost Weekend - Saturday, Nov. 7, 2015
- FCC Won't Impose Privacy Rules On Web Publishers, Ad Networks
- eBay Enterprise Acquires Digital Net Agency To Limit Risks For Brands
- Trump, Live From New York -- But Also Canned, From Iowa
- GroupM Elevates Brian Lesser To NA CEO
- Neustar Acquires MarketShare, Will Likely Boost Its Own
- MMA Offers Mobile Native Ad Guidelines To Aid Success
- I'm Not Trusting 'The Crowd' To Pick My TV
- YouTube Gives Viewers Virtual Reality On Video For Android
- What's The Frequency, Kenneth?
- Google YouTube To Offer Third-Party Viewability Options
- General Electric's Truth In Advertising: Bravo!!
- CBS: Scatter Market Has Picked Up, Overall Ad Revs Dip
- New Firefox Tool Blocks Ads, Prevents Tracking
- Coverage
- Activision Pays $5.9 Billion Premium For 'Candy Crush' Maker
- Nielsen's eXelate Pushes Into Mobile, Springs Into Billions Of User Identities
- eBay Sheds Enterprise Marketing Arm For $925 Million To Equity Firms, Zeta Interactive
- Constant Contact Acquired For $1.1 Bil, Deal Gives Email Marketing Leader More Endurance
- What's German For 'Dastardly?'
- Zip-A-Tone Doo Dah
- DAA Unveils Guidelines For Privacy Icons In Video Ads
- Digital Video Fraud, Viewability And The $50 Rolex
- J&J Consolidates $2.6 Billion Global Media Assignment With J3
- MediaPost Weekend - Saturday, Oct. 31, 2015
- J&J Consolidates $2.6 Billion Global Media Assignment With J3
- MRC Issues Ad Fraud Rules
- Digital Video Fraud, Viewability And The $50 Rolex
- Programmatic Market Tightens As Traders Fly To 'Quality'
- TiVo To TV Ratings Marketplace: How's Free, Is Free Good Enough For You?
- Paid-Search Spending Cools As Advertisers Keep Powder Dry For Holiday Blitz
- Walk Softly In Skinny Jeans & Carry A Barbell: The New 'Donny!'
- The Man Who Caught A Fish
- The Bandwidth Economy: Part Two
- Trustworthy Accountability Group Unveils Anti-Fraud Program
- People Allowed To Tinker With Tablets And Smart TVs, Copyright Office Says
- Dish Deploys Programmatic Linear TV Platform, Enables RTB For Addressable TV Ads
- Next Up On The Weather Channel: IBM's Own Watson
- Wanted -- No, Needed: Digital Philosophers
- Bot Fraud Seizes One-Third Of Publisher Revenues
- The Eye Of The Beholder (This One's A Beaut!)
- Ad Tech To Be Investigated by K-Also-2, Oh, And R
- TV's Bronze Ages
- MediaPost Weekend - Saturday, Oct. 24, 2015
- Bot Fraud Seizes One-Third Of Publisher Revenues
- ANA Awards 'Transparency' Project, Begins With Confidential Interviews
- Top Network Shows Hard Hit By C3 Ratings
- Yahoo, Google Strike Deal For Use Of Search Ads
- Maybe You Should Stop Calling It 'Mobile'?
- Barbie & 'Playboy': Both Busting Moves On The Internet Of Gendered Things
- The Bandwidth Economy
- The Bandwidth Economy: Part Two
- U.S. Online Ad Revenues Hit $27.5B In First Half Of 2015
- Media Trading Volume Expands, Reaches Highest September Yet
- Digital Fingerprinting Poses 'Real Danger' To Internet, Watchdog Tells FTC
- The Pot Calling The Kettle Blocked
- Dentsu Aegis Forms New Global Network Around MKTG
- Media Ad Spend Up 6%, Digital Gains
- A Mass Medium Without Mass Media: Live TV Losing Default Status
- Maybe Television ISN'T The New Television
- Future Prospects Upbeat For Media Companies, Interactive Media Leads Growth
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
- Ex-Microsoft CEO Ballmer Takes 4% Stake In Twitter
- What Conditions Are Required For Innovation?
- Reimagining E-Commerce
- To Stop The Ad-Blockers, Forget About The Ads
- MediaPost Weekend - Sunday, Oct. 18, 2015
- Tomorrowland Today: Demo Day At Disney Accelerator
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
- IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
- Ad-Blocking Horse Leaves; IAB Closes Barn Door
- Least Objectionable Programmatic
- Nature
- In Massively Fragmented TV World, Is Content Still King For Media Owners?
- He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video
- Visiblity
- If You Can't Handle The Truth: The Third Steve Jobs Movie
- Promote Presidential Debate Like Prizefight -- And Ratings Soar
- Democratic Presidential Debate: Record Results, Less Viewers Than GOP
- Real-Time With Presidential Sites: Sanders Wins Indies, Where's 'Hilary?'
- Magazine Industry Guarantees Ad Effectiveness
- NFL Scores Higher Ad Revenues, Ratings
- Wal-Mart Ups Digital Bets, Preps New Ads For In-Store Pickup
- Dissin' Data
- Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic
- Long-Term Customer Loyalty, Engagement On The Decline
- Lack Of Transparency Causes $10 Billion Loss In Mobile
- Guns And Posers
- Dell To Acquire EMC For $67B, Along With 'Crown Jewels' VMware
- Nielsen Expands Mobile Measurement
- Digital Tech, Social Connections Dominate Loyalty Index
- Kinetic Worldwide To Launch Programmatic For OOH Media
- NBC Leads In Key Ratings, 'Sunday Night Football' Still Tops
