When it comes to the mobile Web, The Men Are from Mars, Women Are from Venus trope appears to be alive and well. Data released by Nielsen this week showed a sharp contrast between the sites that skew most heavily toward women or men. Overall, mobile Web use increased 34% to 57 million in the last year ending July. While men still make a larger portion of the mobile audience than women (53% to 47%), the number of female visitors year-over-year grew faster-43% to 26% for men.

The iPhone continued its global march in August, with the iPhone OS growing from a 33% to 40% market share worldwide, according to the latest monthly metrics from mobile ad network AdMob. The increase comes at the expense of older operating systems like Symbian and Windows Mobile.