Other People’s Riffs: Don’t Mess With Cartoon Network: According to Drudge, before President Bush boards Air Force One, his staff makes sure that the plane's TVs are tuned to nearly anything other than cable news. Otherwise, Bush might spot CNN or FOX News and demand, as he has in the past,"Who turned that on?!" Understatement Of The Week: Fox Sports chairman David Hill said baseball's labor strife this year was partly responsible for the decrease in ratings: "Once again, baseball managed to turn off its loyal fans.

Reality Is For People Who Can’t Face Plastic Surgery: I don’t like reality TV. I think it’s boring as hell.

Hitting Singles: I usually don’t trust high falutin’ speeches from guys who have three names. But I must admit I like what Newspaper Association of America CEO William Dean Singleton had to say over the weekend.

Doing The Right Thing: For magazines, this has been a year of nasty challenges met by heady solutions. Total circulation is down.

Accentuate The Positive: Media consolidation is an issue made for cranking out copy. I read about it everywhere over the past few days as a new flame hits the ABC/CNN news merger.

Other People's Riffs: Now The Trick Is, After You Go Home, Are You Still Coming Back?: "We are not going to do big holiday parties and big lunches," Time, Inc. president Ann Moore said recently.

Sneakers, Baby, Sneakers: You guys can pay all the attention to want to Martha, Rosie, The Herald Tribune and ABC-CNN. Me, I'm watching sneakers.

Media Sniper Riffs: Unless I’m wrong, cable news channels were started for two reasons. The first was that you could run a network all day and night for a fraction of what it cost to run an entertainment-based network.

Don’t Call It A Comeback: The media business is in a nice spot right now. Magazines are loaded with September success.

Some media content riffs that are stuck in my keyboard: Watching TV and websites during this tragic shooting spree, I strikes me that never in the history of TV has so much non-news been labeled “breaking news.”….