by The Riff on Dec 21, 4:30 PM
HOW MANY LIGHTBULBS DOES IT TAKE TO SCREW ON THIS POLE? -- We always suspected that the Bostonian ad community had more fun than their Madison Avenue counterparts. Or at least, that they were more prone to letting their hair down.
by The Riff on Dec 19, 8:30 PM
UNDULY JULIE -- Lately, we don't read the print edition of Advertising Age cover-to-cover, but we always look forward to its annual "Book of Tens." The special year-end edition is good stuff, encapsulating the ad industry's most significant milestones - from the perspective of the editors of Advertising Age, anyway - into one delightful read.
by The Riff on Dec 18, 5:00 PM
IF THE MEDIUM IS THE MESSAGE, VNU WANTS TO BE ITS MESSENGER -- The restructuring of VNU signals two important trends that readers of this column might want to take heed of: 1) The increasing influence of private equity firms in the transformation of the media industry; 2) The growing importance of media vs. marketing knowledge.
by The Riff on Dec 1, 7:46 PM
THIS JUST IN: THE RIFF HEARS NBC IS ABOUT TO NAME A NEW PILOT TO FLY NBC'S NETWORK TV SALES FORCE -- In fact, it's Mike Pilot, a top GE executive from the parent company's industrial side. Now back to our regularly unscheduled Riff column...
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