• Real Media Riffs - Thursday, Dec 21, 2006
    HOW MANY LIGHTBULBS DOES IT TAKE TO SCREW ON THIS POLE? -- We always suspected that the Bostonian ad community had more fun than their Madison Avenue counterparts. Or at least, that they were more prone to letting their hair down.
  • Real Media Riffs - Tuesday, Dec 19, 2006
    UNDULY JULIE -- Lately, we don't read the print edition of Advertising Age cover-to-cover, but we always look forward to its annual "Book of Tens." The special year-end edition is good stuff, encapsulating the ad industry's most significant milestones - from the perspective of the editors of Advertising Age, anyway - into one delightful read.
  • Real Media Riffs - Monday, Dec 18, 2006
    IF THE MEDIUM IS THE MESSAGE, VNU WANTS TO BE ITS MESSENGER -- The restructuring of VNU signals two important trends that readers of this column might want to take heed of: 1) The increasing influence of private equity firms in the transformation of the media industry; 2) The growing importance of media vs. marketing knowledge.
  • Real Media Riffs - Friday, Dec 1, 2006
    THIS JUST IN: THE RIFF HEARS NBC IS ABOUT TO NAME A NEW PILOT TO FLY NBC'S NETWORK TV SALES FORCE -- In fact, it's Mike Pilot, a top GE executive from the parent company's industrial side. Now back to our regularly unscheduled Riff column...
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