Question Of The Week:From the NYT’s Stuart Elliott: “The Advertising Bowl inside this year's Super Bowl was perhaps the most cinematic ever. So why then did the evening seem more like "Plan 9 From Outer Space" than "Citizen Kane"?

State Of The Business: If you’re in the media business, it may not have seemed like George Bush was talking to you last night, but he was talking to you. The situation in Iraq, as he describes, is going to hamstring a lot of brands during the rest of Q1, as well as the stock market.

This War Will Be Great. Plan On It: I’ve actually seen a few press releases lately from several news organizations who are promising “complete coverage of the war on Iraq.

More Super Bowl Riffs: I already ran my mouth in Media Daily News this morning about the big game. But there are still a few things I can’t let slide.

Easy Now Mate. These Are Chemical Weapons: Max Hastings, who covered 11 wars as a reporter for The Daily Telegraph of London, says he never lost sleep over sending reporters into danger.

What’s The Frequency, Michael?: I was ready to lay off the FCC media ownership issues in this space. Move on. Seemed like FCC chairman Michael Powell heard some chin music up at a Capitol Hill hearing, and backed off his hell-bent attitude that media ownership rules would be history. Turns out that this guy changes his tune faster than Bill Clinton.

Warm Weather, Baseball, Cookouts And Jill Millionaire: Fox announced yesterday that it will start to launch shows in the summer more regularly. "One of the lessons that reality television has taught us is that summer is a really good time to launch big franchises," said Fox Television Entertainment Chairman Sandy Grushow.

I Wanna Be Sedated: Big day for anti-piracy action yesterday, none of it logical. RIAA president Hilary Rosen proposed that ISPs should be responsible for music sharing sites and should be charged a fee for allowing users to get to them.

Thoughts After Watching Football All Day: I know what songs I heard yesterday, but I doubt I could match them to the car they advertised. Wait.

Evidence That Sanity May Return: Tom Shales opined this week in The Washington Post, “What all the (reality) shows have in common is that they embody the Entertainment of Embarrassment -- Excruciation Television. Among the other new leaders of that pack is the WB's "High School Reunion," a commercially savvy proposition -- bring a group of high school graduates together for a 10th-anniversary party -- that turns out to be rife with the requisite humiliating possibilities.