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THE MANDEL OPERANDI -- Jon Mandel is an inspired choice to pull all of Nielsen's pieces back together again. It's been tried before, and with what would seem like a comparatively smaller portfolio of research services than Nielsen has today, or increasingly plans to have in the future.
RIFFIFICATION: TIME-SHIFTED COMMERCIAL RATINGS GOOD, NOT BAD -- Anyone who has had the pleasure of reading a riffification before knows that when we get something wrong, we usually get it really, really wrong. But this time, we don't feel so bad.