- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- Restaurant Alcohol Sales Keeping Rising
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 4, 2012
Sales of adult beverages in the U.S. increased in 2011 and wi ...
- Absolut, Thrillist Launch 'Bloody' Campaign
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Equal parts gatekeeper and insider, bartenders hold a special position among nightli ...
- Canadian Club Intros 'Join the Club' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, November 28, 2012
In the videos, the "chairman" compares his first CC whisky drink ...
- Product Placement, 'Flight' And Booze
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
Contributor Priska Neely ponders what that minibar packed with booze means ...
- IFC Reality Shows Retain, Add Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, November 21, 2012
Two IFC shows -- "Whisker Wars" and "Trapped in the Closet," starri ...
- A-B, Stolichnaya Ask Paramount Pictures To Remove Logos
MediaDailyNews, Tanya Gazdik - Tuesday, November 6, 2012
Anheuser-Busch and the distributor of Stolichnaya vodka have asked Paramount Pictures Cor ...
- Beam Taps Doe-Anderson To Promote Loyalty Plan
MediaDailyNews, Steve McClellan - Wednesday, October 31, 2012
Louisville, Ky-based agency Doe-Anderson has been selected by spirits marketer Beam In ...
- We Are Social To Create Tiger Beer Social Strategy
Online Media Daily, Steve McClellan - Monday, October 29, 2012
Social media agency We Are Social has been appointed by Tiger Be ...
- The Whole Story: A Different Kind Of Social Media
MediaDailyNews, Mike Bloxham - Thursday, September 6, 2012
For drinks brands seeking to reach the 21-34 demo when socializing, understandi ...
- Campari Buys Controlling Stake in Appleton Rum Owner
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Groupo Campari has paid $145 million to acquire 81.4% ownership in Lascell ...
- Song Spoofs 'Celebrity Booze Endorsers'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
A new album of satiric songs from Harry Shearer ("The Simpsons," "Th ...
- Liquor Ads Win More TV Airtime
Around the Net In Media, Phyllis Fine - Friday, August 24, 2012
In recent months, ABC, CBS and NBC have begun airing spots f ...
- Sailor Jerry Spiced Rum Campaign Comes Off As Too Image Conscious
Video Critique, Larry Dobrow - Tuesday, August 7, 2012
Alcohol marketing featuring an aspirational or mirth-radiating mascot is like a h ...
- Alcohol Brands' Facebook Engagement Grows
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement over 15 major alcohol brands increased between January and Ju ...
- Alcohol Brands' Facebook Engagement Grows
Online Media Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement for 15 major alcohol brands increased between January and Ju ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...
- Brewer SABMiller Consolidates Media With MEC
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Global brewing giant SABMiller has consolidated its media planning and buying assignme ...
- Report: Premium Beer To Grow 2% Per Year
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Global sales of premium beers will realize a compound annual growth ra ...
- Skinnygirl Launches Interactive TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
In the latest twist on its new "Drink Like a Lady" campaig ...
- Wild Turkey Partners With Troops-Support Nonprofit
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Wild Turkey Bourbon has formed a multi-faceted partnership with Operation Once ...
- Beam Promotes Fink to SVP, Chief Strategy Officer
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Beam Inc. has promoted Nicholas Fink to SVP, chief strategy officer, responsib ...
- Mike's Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 9, 2012
"What I love about this partnership with LivingSocial is that it combin ...
- Jagermeister Joins Cabinet Of Liquor Advertisers
MediaDailyNews, David Goetzl - Thursday, May 3, 2012
In another sign that hard-liquor advertisers are increasingly warming to cable ...
- TV Ads May Encourage Underage Drinking
Marketing Daily, Tanya Gazdik - Tuesday, May 1, 2012
Minors who are familiar with TV alcohol ads are more likely ...
- Bombay Sapphire Sponsors Film Competition
Marketing Daily, Tanya Gazdik - Sunday, April 29, 2012
Bombay Sapphire gin is sponsoring a short filmmakers competition in association wi ...
- No Minors: WFA, Alcohol Marketers Craft Guidelines
MediaDailyNews, Steve McClellan - Tuesday, April 17, 2012
Leading alcohol beverage marketers in Europe have agreed to work with t ...
- Caorunn Scottish Gin Looking For Bartenders
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
Caorunn Small Batch Scottish Gin is looking for a few good, ...
- Kahlua Enlists DailyCandy, Thrillist For Site Promotion
Online Media Daily, Gavin O'Malley - Thursday, January 26, 2012
Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrilli ...