- JetBlue Official Airline Of Barclays Center
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
JetBlue has signed on as the official domestic carrier for the Barcla ...
- Li-Ning Taps D-Wade, Miami Heat Versus Nike
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 19, 2012
Although the company is big in its native China, Li-Ning is ju ...
- NBA Launches First 'Hoop Troop' Ad
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
The NBA is launching the first spot of its "NBA Hoop Troop ...
- MSG Upbeat On Fuse, Knicks
MediaDailyNews, David Goetzl - Thursday, December 13, 2012
The New York Knicks are off to a fast start, but t ...
- Reliant Backs 2013 NBA All-Star In Houston
Marketing Daily, Karl Greenberg - Monday, December 10, 2012
Global energy company Reliant is supporting several events during the 2013 N ...
- NBA Players Slam Dunk Endorsement Scores
MediaDailyNews, David Goetzl - Friday, November 30, 2012
By one metric, newly acquired Los Angeles Lakers point guard Steve Na ...
- Brooklyn Nets Enhance Yes Network's Worth
MediaDailyNews, David Goetzl - Wednesday, November 21, 2012
The Brooklyn Nets' winning season is making News Corp.'s nearing acquisition ...
- NBA D-League Games To Air On YouTube
Online Media Daily, Fern Siegel - Tuesday, November 20, 2012
The National Basketball Association's Developmental League will air games on YouTube th ...
- DirecTV Hooks Deal To Carry LA Lakers
MediaDailyNews, David Goetzl - Thursday, November 15, 2012
DirecTV, whose CEO suggested the asking price was indicative of out-of-control carria ...
- The NBA Goes Big With Christmas Day Uniforms
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
The National Basketball Association (NBA) and its official on-court apparel partner adid ...
- Panini Expands Its Relationship With The NBA
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear onli ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Sprint Unleashes NBA Game TIme
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In advance of the NBA season, Sprint is launching NBA Game Tim ...
- Bryant Sinks Trading Card Sponsorship With Panini
MediaDailyNews, Karl Greenberg - Monday, October 29, 2012
Panini has an extended program with the NBA that taps Kobe Brya ...
- TWC To Carry Lakers Games In Korean
MediaDailyNews, David Goetzl - Monday, October 29, 2012
As the new Time Warner Cable regional sports network gets ready ...
- Worldlink To Handle DR Ad Sales For Pac-12 Networks
MediaDailyNews, Steve McClellan - Wednesday, October 3, 2012
Multiplatform ad sales firm WorldLink has signed a deal to exclusively overs ...
- For The NBA's Nets, No Sleep 'Til Brooklyn
Marketing: Sports, Barry Janoff - Tuesday, September 25, 2012
The song that appeared on the Beastie Boys' 1986 debut album, "Licens ...
- TWC Launches Regional Sports Net
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
Time Warner Cable SportsNet -- the name is one of the mo ...
- Knicks, Rangers Sales Boost MSG Revs
MediaDailyNews, Wayne Friedman - Friday, August 24, 2012
Big post-season tickets sales efforts for the New York Knicks and N ...
- NBA Taps Ticketmaster
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
The National Basketball Association (NBA) has tapped Ticketmaster, a division of Li ...
- WNBA's New York Liberty Partners With Baller Beats
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- WNBA's New York Liberty Partners With Baller Beats
Online Media Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- Foot Locker Campaign Taps NBA Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Athletic retailer Foot Locker is launching a national multi-media campaign and ...
- NBA Inks Europe Deal With Kitbag
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The National Basketball Association has signed a multi-year partnership with Kitbag, ...
- Aresco Exits CBS For Big East Conference
MediaDailyNews, David Goetzl - Tuesday, August 14, 2012
Longtime CBS Sports executive Mike Aresco, who has negotiated TV contracts wi ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- '12 USA Basketball: The (Sponsorship) Dream Team
Marketing Daily, Karl Greenberg - Wednesday, July 25, 2012
In addition to American Express, Cisco, Gatorade, Las Vegas Events, the Mi ...