- Canadian Club Intros 'Join the Club' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, November 28, 2012
In the videos, the "chairman" compares his first CC whisky drink ...
- Coke's Christmas Spot Features Giant Santa Puppet
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
This year's Christmas TV ad from Coca-Cola focuses primarily on a gia ...
- Dunkin' Sweeps Leverages Twitter Profile Redesign
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
Dunkin' Donuts has redesigned its Twitter brand profile -- and it's launch ...
- ConAgra Stocks Up On Generics
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 28, 2012
After more than a year in the kitchen, Omaha, Neb.-based ConAgra h ...
- SodaStream Ad Rejection Deserves Second Look
TVBlog, David Goetzl - Wednesday, November 28, 2012
At first glance, it appears as if United Kingdom broadcasters should ...
- Pepsi Sponsors Global Latin Music-Star Concert
Marketing Daily, Karlene Lukovitz - Monday, November 26, 2012
The event will mark the first time that Pepsi's U.S. Hispanic a ...
- Tetley USA Aids Food Banks To Mark 175th Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
To celebrate its 175th anniversary, Tetley USA will donate supplies of i ...
- C-Stores Feed The Buzz
Engage:Boomers, Derek Dunham - Monday, November 26, 2012
The holidays are upon us. For many of us that means hitti ...
- Q&A: Illycaffe Global Comms Chief
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Anna Adriani, global PR director and chief sustainability officer for Illycaff, ...
- Ocean Spray's 'Big Guys' Join Sugar Policy Fray
Marketing Daily, Karlene Lukovitz - Tuesday, November 20, 2012
Ocean Spray and the cranberry industry are pumping up their efforts ...
- Imported Beer Rebounds In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, November 15, 2012
After sinking to its lowest U.S. consumer satisfaction levels in two yea ...
- Jagermeister Breaks From Party Perception
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
Jagermeister is readying its biggest marketing campaign in the UK to da ...
- Budweiser Crowdsources Limited Brews
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
Budweiser has launched a sampler three-pack of the dozen new beers ...
- Martini Launches International Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 14, 2012
Martini Sparkling Wine's new international campaign focuses on those who always fi ...
- Pepsi Intros Fat-Blocking Soda In Japan
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2012
Pepsi this week launched a soft drink in Japan that claims ...
- 7-Eleven Gets New Red Bull Flavors First
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
7-Eleven Inc. will get the Red Bull Editions flavors until the e ...
- Ace Releases Brand Of The Year 'Watch List'
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2012
All five of the top restaurant/QSR category brands year-to-date (YTD) -- Applebee' ...
- SodaStream Goes Global With New Campaign
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
A global $18 million campaign -- its first -- touts the bra ...
- Coca-Cola Debuts Ambitious Corporate Site Revamp
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2012
Coca-Cola's corporate Web site has been revamped to take a more engagin ...
- 7UP Sued For Antioxidant Claims
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 12, 2012
The Center for Science in the Public Interest is suing Dr Pepp ...
- Pizza Patron Runs Program With Pepsi
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 12, 2012
Pizza Patron is running a co-branded promotion, "Ponte La Diez" or "We ...
- Amazon To Sell Wine In Several States
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 9, 2012
Amazon.com, which sells a lot of wine accessories, is taking the le ...
- 007 Slums With Heineken
Marketing Daily, Tom Siebert - Friday, November 9, 2012
As I figured and hoped, Heineken's $45 million product placement deal wi ...
- 7UP Sued Over Antioxidant Varieties
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2012
The Center for Science in the Public Interest, on behalf of ...
- Dunkin' Donuts Partners With Universal Music
Marketing Daily, Tanya Gazdik - Wednesday, November 7, 2012
Dunkin' Donuts is partnering with Universal Music Latin Entertainment. As part ...
- Pepsi Success Resonates On Twitter
Marketing Daily, Karl Greenberg - Wednesday, November 7, 2012
The company created a 60-second minivideo recap of what had happened f ...
- New Kraft Food Group Reports First Quarterly Results
Marketing Daily, Karlene Lukovitz - Wednesday, November 7, 2012
Kraft Foods Group (KFG) reported revenue and profit gains in the thi ...
- Proponents Vow To Continue GMO Labeling Fight
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 8, 2012
A California proposal to label food containing genetically modified organisms was defeat ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- Coca-Cola to Launch Photo-Sharing Network
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
In another extension of its "happiness" theme, Coca-Cola will launch a Hap ...