- A Rationale For Coupons (If You Need One)
Research Brief, Jack Loechner - Friday, December 21, 2012
According to Coupons.com, and Dr. Paul J. Zak, Professor of Neuroeconomics ...
- Auto Service Customers Want QR Codes/Apps
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
DMEautomotive has a new survey on how - and how much ...
- Toys R Us Plays With Social Discounts
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
Created in partnership with Ubisoft, the game invites players to build the ...
- Velti, Infinian Team For Mobile Coupons
Online Media Daily, Mark Walsh - Friday, December 7, 2012
Mobile marketing firm Velti is expanding its presence in loyalty marketing throu ...
- Planters Dry Roasted Marks 50th With New Flavors
Marketing Daily, Karlene Lukovitz - Thursday, December 6, 2012
The two new varieties of Planters Dry Roasted Peanuts -- Roasted Oni ...
- Boost Celebrates Every December Day With Song
Marketing Daily, Aaron Baar - Wednesday, December 5, 2012
In an online marketing promotion, the prepaid wireless carrier is offering ...
- Cool Whip Frosting Breaks New Ground
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
In this case, product development research revealed that consumers were dissatisfied wi ...
- Groupon CEO Mason Buys Some Time
Marketing Daily - Top of the News, Thom Forbes - Friday, November 30, 2012
No amount of clever copywriting can cover up the fact that Group ...
- Google Acquires Incentive Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 29, 2012
Google has acquired Incentive Targeting, which provides marketing services to manufacturers ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Digital Coupons Use Is Limited
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Some 84% of CPGs are now using digital coupons, with 45% usi ...
- Online Coupons Come To Shoppers
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 8, 2012
The New York Times takes a look at coupon Web site RetailMeNo ...
- What About Tying Mobile Searches To Coupon Offers?
SearchBlog, Laurie Sullivan - Tuesday, November 6, 2012
Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tanc ...
- Coupon Redemption Comes Home
The Third Screen, Chuck Martin - Wednesday, October 24, 2012
A new model for mobile coupons from Endorse works directly with t ...
- Unilever Offers Digital Savings Across Brands
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
The giant consumer products company has partnered with national digital retail savin ...
- Holiday 2012 Tips You Might Overlook
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 25, 2012
Holiday campaigns this year will likely include digital coupon and rewards program ...
- The New Digital Role in Shopping
Research Brief, Jack Loechner - Wednesday, September 19, 2012
According to a new study by Ryan Partnership, branded shopping apps a ...
- Report: Online Deal Spending To Rise 87%
Online Media Daily, Laurie Sullivan - Monday, September 17, 2012
U.S. consumers will spend $3.6 billion this year for daily deals, ...
- Outdoor Research Campaign Promotes Type 2 Fun
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2012
When Outdoor Research got its fall campaign ready, it wanted to fi ...
- Nestle Pure Life Promo Aims To Engage Latina Moms
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
Nestle Pure Life has launched a new online promotion designed to enga ...
- Study: Income Drives Digital Coupon Use
Marketing Daily, Sarah Mahoney - Tuesday, August 28, 2012
A new study from RevTrax reports that digital coupon use is highe ...
- Papa Murphy's Boasts 100K SMS Database And Up To 18% Coupon Redemptions
MoBlog, Steve Smith - Monday, August 6, 2012
Sticking with SMS, Papa Murphy's increasingly popular "Tank 'N Bake" chain ...
- Here's The Deal On Deals
Research Brief, Jack Loechner - Monday, August 6, 2012
According to a new study from Chadwick Martin Bailey and Constant Conta ...
- Nokia Adds Groupon Offers To Lumia Maps
Around the Net In OMD Europe, Nina Lentini - Thursday, August 2, 2012
By clicking on a green "G" icon, US users can now b ...
- BTS Must-Haves: Free Shipping, M-Commerce
Marketing Daily, Sarah Mahoney - Tuesday, July 24, 2012
Some 74% of parents responding to a recent PriceGrabber survey say fr ...
- Coupons.com Launches Brandcaster Retail For Small Biz
MediaDailyNews, Erik Sass - Monday, July 23, 2012
Coupons.com is working to increase adoption rates among local businesses with t ...
- Now Live: First National Deal Site For Gay Men
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
The Washington, D.C.-based online voucher company, which launched just under a mon ...
- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walma ...
- Report: Most Coupon Searches Are By Store, Not Brand
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2012
Coupon search engine ShopAtHome.com reports that 62% of consumers searching for coupo ...
- Most Coupon Searches Are By Store, Not Brand
Online Media Daily, Karlene Lukovitz - Thursday, July 5, 2012
Coupon search engine ShopAtHome.com reports that 62% of consumers searching for coupo ...