- Relatively Speaking: If Einstein Designed a Yacht, What Would It Look Like?
Creative Media Blog, Amy Corr - Monday, December 17, 2012
Albert Einstein, yacht enthusiast? Believe it. Amsterdam Worldwide created a concept superyac ...
- Children's Museum Promotes Creative Kids' Play With Cardboard Box Shop
Creative Media Blog, Amy Corr - Monday, November 12, 2012
Remember the good old days when kids played outside in the fre ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Nissan Hits NYC Streets For ING Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Nissan is a major sponsor of the ING New York City Maratho ...
- Can A Small Advertiser Sail Against Political Winds?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
Columnist Brad Carraway cites MediaPost reports on how political advertisements are ju ...
- Farmers Insurance Rides With Kasey Kahne
Marketing Daily, Karl Greenberg - Monday, September 24, 2012
Farmers Insurance is angling for pole position on the NASCAR track. T ...
- Dogs To Stage Own Occupy Movement
Marketing Daily, Aaron Baar - Friday, September 21, 2012
The Occupy Movement is going to the dogs, at least one d ...
- Sanofi Pasteur Enlists Chris O'Donnell
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2012
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word abo ...
- University Of Calif. Talks Innovation In First Digital Effort
Marketing Daily, Karl Greenberg - Monday, September 10, 2012
The University of California's Office of the President has launched its fir ...
- Tablets: A Feel-Good Medium?
Online Media Daily, Mike Bloxham - Wednesday, September 5, 2012
Does a tablet that delivers a good touch-based user experience and whi ...
- Wheat Thins Fans Check In From Roller Coasters
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2012
Kraft Foods' Wheat Thins has partnered with Six Flags on a uniqu ...
- Kawasaki Brings Green Monsters To Times Square
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Kawasaki Motors, U.S.A. is going big with its global debut of i ...
- Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Toyota has signed on as presenting sponsor of Morgan's Wonderland in S ...
- Slim Jim Leverages Facebook Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
The crowdsourcing-driven strategy was responsible for naming the community manager, and fa ...
- FirstBank Takes Over Denver
Marketing Daily, Tanya Gazdik - Friday, August 24, 2012
FirstBank has blanketed the city of Denver with a new takeover campai ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Mylan Specialty Offers Free EpiPens To Schools
Marketing Daily, Tanya Gazdik - Tuesday, August 14, 2012
Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schoo ...
- Trojan Delivers Unusual Marketing Giveaway
MediaDailyNews, Erik Sass - Monday, August 13, 2012
In a promotional stunt that gives new meaning to "experiential marketing," condom-mak ...
- Swimming To America, Fiat Style
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
If they gave automotive brands a Green Card, Fiat would be t ...
- Condom Brands Step Up Marketing Efforts
MediaDailyNews, Erik Sass - Friday, July 13, 2012
Leading U.S. condom-makers are stepping up their marketing efforts in a fier ...
- Chevrolet Goes Grass Roots For MLB
Marketing Daily, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- Nissan Backs Canada Day With 3D Shows
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Nissan is premier sponsor of Canada Day fireworks in Halifax, Ottawa, Toron ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness th ...
- How Gary Loveman Turned Caesars Into An Economics Lab
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
Improving the return on investment from campaigns means considering the price ...
- United Airlines Launches Photo Contest With Nonprofit
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
United Airlines and Amigos de las Americas (AMIGOS) are launching the 8 ...
- Pfizer Launches Lipitor Mobile App
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
Pfizer Inc. is launching an app tied to its Lipitor prescription medicatio ...
- Why Gen Y Loves Moosejaw's Marketing Madness
Marketing Daily, Sarah Mahoney - Friday, May 18, 2012
At outdoor retailer Moosejaw, marketing madness is taken pretty seriously. Gary Wohlfeil ...
- Mike's Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 9, 2012
"What I love about this partnership with LivingSocial is that it combin ...
- Taco Trucks Drive Dos Equis' 'Brave' Marketing
MediaDailyNews, Erik Sass - Wednesday, April 25, 2012
Food and beverage marketers are turning to a (relatively) new urban phenomeno ...
- New Orleans Tourism Offers Broadway Sweeps
Marketing Daily, Tanya Gazdik - Wednesday, April 4, 2012
New Orleans Tourism Marketing Corp.'s message will travel to New York ...