Tag results for "programmatic" for February 2013
- Brown Exits Federated Media, Battelle Adds CEO DutiesFederated Media Publishing on Thursday announced the departure of CEO Deanna Brow ...
- Casale Puts Man Before Machine, Tweaks Automation To Personalize RelationshipsBig data is great -- but what if it's wrong? A shi ...
- Quote Of The Day"There's always the art piece to it. There's always the intuitive piec ...
- Rocket Fuel Adds Bostrom As First Woman Board MemberReal-time programmatic buying optimizer Rocket Fuel today announced that Sue Bostrom, form ...
- Smart AdServer RTB Platform Coming in AprilFrench ad serving solutions provider Smart AdServer has announced a RTB platfo ...
- Real-Time With Rubicon's Stevens And Wexler On The State Of Mobile RTBThis week, the Rubicon Project released an infographic representative of mobile R ...
- Real-Time Branding (Race To The Bottom?) Native Advertising Requires Impact and ScaleThis past week, I sat down with Sean Cullinane, vp of sal ...
- MediaMath Taps Spiegel For AmericasMediaMath has promoted Matt Spiegel to senior vice president-general manager for t ...
- SpotXchange Taps Conde Nast's Caputo To Run Private MarketplacesDigital video ad marketplace SpotXchange has named Dana Caputo director of priva ...
- How Publishers Should Deal With RTBIn a recent article, Adotas explored how publishers should use RTB technologie ...
- "Quality Will Prevail"AdAge today posted "Five Fast Truths About Real-Time Marketing," starting with numb ...
- Yieldex and Adobe Collaborate For Advanced Inventory ManagementYieldex today announced that Adobe AudienceManager has been integrated into Yieldex's Audien ...
- TubeMogul University Goes International; New Website LaunchesReal-time video ad buying platform TubeMogul today announced that their user conferenc ...
- Goldman Sachs Analysts "Exceedingly Pleased" With FBXToday, Goldman Sachs announced in a research note that FBX has be ...
- MediaMath's Weaver Named CEO Of ZenoviaZenovia Digital Exchange, a programmatic media trading platform aimed at mid- a ...
- Martini Promotes O'Regan to President and CROMartini Media has promoted Thomas O'Regan to president and CRO as t ...
- Twitter Ads API in Real-Time, Is This The Marketer's Dream?Twitter this week announced its Twitter Ads API, which opens the do ...
- PubMatic Eyes Singapore Market, Appoints Jonas OverseasSales-side platform PubMatic this week announced the appointment of Rob Jonas ...
- Video RTB Platform 'Virool' Raises $6.62 MilLast week, video ad platform Virool raised $6.62 million in seed mon ...
- HStreaming Announces Mobile RTB PlatformHStreaming, a real-time data analytics provider, today announced a real-time bidding platfo ...
- LiveRail Adds Arnstein to Lead EMEA OperationsOnline video exchange LiveRail today announced that Yoav Arnstein has joined LiveRa ...
- Will Ad Sales People Be Replaced By Algorithms?Last week, Adotas asked a number of industry veterans - including Geor ...
- RTB Reaching 30% of Online Video Ad SalesTom McMahon, president of Videology, believes that RTB will soon account f ...
- Abode Announces Successful FBX Beta Run, Public LaunchCMS Wire reports that after using the Facebook Exchange (FBX) offering throu ...
- Denmark Publishers Open Up Inventory For RTB With RubiconDenmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their onli ...
- comScore: Programmatic Driving 'Smarter Advertising'Programmatic buying is contributing to "smarter advertising," according to comScore's just-released "Digit ...
- Is Programmatic Making People Irrelevant? (Answer: No)That's what Adotas' Mike Daly concludes in the second part of ...
- The Concept Of Programmatic BuyingGoogle has been running a series of interviews based on programmatic buying. T ...
- Alphabird Acquires Volt, Will Bolt Video Onto Its Ad PlatformSan Francisco-based Alphabird has acquired Sydney, Australia-based video ad developer Volt Medi ...
- Did Real-Time Kill Predictive Models?The only thing better for a marketer than anticipating the future behavi ...
