- Farmers Insurance Comes To Cityville
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...
- MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker'
Online Media Daily, Joe Mandese - Monday, October 31, 2011
MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplac ...
- Medallia Helps Hotels Respond to Social Feedback
The Social Graf, Erik Sass - Monday, October 31, 2011
It makes sense for businesses in the hospitality industry to pay clo ...
- Pfizer's ChapStick Takes Flack For Suggestive Print Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The lip balm brand ChapStick has angered some who say its late ...
- 'Jurassic Park' Game Debuts In 2012
Online Media Daily, Fern Siegel - Thursday, October 27, 2011
Interactive entertainment company Ludia Inc. and Universal Studios Licensing have teamed ...
- Social Media: Talk-A-Little, Pick-a-Little...
Research Brief, Jack Loechner - Friday, October 28, 2011
A recent analysis by NM Incite and Nielsen shows how social med ...
- L'Oreal Helps Salons Get Social
The Social Graf, Erik Sass - Friday, October 28, 2011
Salons are naturally social places, but that didn't always translate into ...
- Heinz Uses Facebook To Build Buzz For Ketchup Variety
Marketing Daily, Karlene Lukovitz - Wednesday, October 26, 2011
Heinz Tomato Ketchup Blended with Balsamic Vinegar, which substitutes balsamic for t ...
- Is Social Buzz Boosting TV Ratings?
Online Media Daily, Alex Iskold - Wednesday, October 26, 2011
Television viewers are no longer just watching TV passively -- they a ...
- New Technology Helps Brands Optimize Search Results
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Conductor released a feature Wednesday in its search engine optimization platform Searchlig ...
- Sociable Labs Secures $7M, Drives Social To Retail
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Sociable Labs secured $7 million in Series "B" funding led by Batte ...
- People Don't Buy Things On Facebook
Show Daily, Erik Sass - Thursday, October 27, 2011
It's all about cats. ...
- Facebook Fandom is a Social Contract
Show Daily, Erik Sass - Thursday, October 27, 2011
It's a Pavlovian reward. ...
- Advertisers Are Now Developers
Show Daily, Erik Sass - Thursday, October 27, 2011
David Kidder is echoing the wisdom of an anonymous Facebook VP w ...
- Own Your Verbs
Show Daily, Erik Sass - Thursday, October 27, 2011
"like you own your nouns" ...
- Google Analytics Is Moving Into Social Media
Show Daily, Erik Sass - Thursday, October 27, 2011
The big dawg of search is sniffing around social. ...
- Buddy Media's Bourque on conversion and attribution
Show Daily, Erik Sass - Thursday, October 27, 2011
Carla Bourque of Buddy Media recounts a campaign for Pretzel Crisps th ...
- The Good, The Bad, And The Ugly Of Social Media: Amex Case
Show Daily, Erik Sass - Thursday, October 27, 2011
some good things, some bad things about Amex's social media strategy ...
- Klout With A K On Clout With A C
Show Daily, Joe Mandese - Thursday, October 27, 2011
That's what OMMA Social programming chair and emcee (and Social Insider columnis ...
- Social Media Is Taking A Larger Share Of Online Ad Impressions
Show Daily, Erik Sass - Thursday, October 27, 2011
food companies lead the way ...
- Booger Flavored Cookies
Show Daily, Joe Mandese - Thursday, October 27, 2011
Yuck, but that was the metaphor 360i's David Berkowitz struck while grilli ...
- Read My Lips: This Chapstick Social Media Controversy Is Really Stupid
Social Media Insider, Catharine P. Taylor - Thursday, October 27, 2011
Usually, we here at the Social Media Insider try to be sma ...
- The Unthink-able: Can Anyone Challenge Facebook?
The Social Graf, Erik Sass - Thursday, October 27, 2011
The last year has seen a number of social media sites laun ...
- Beyond Targeting: The Convergence of Social and Advertising
Online Media Daily, Clara Shih - Tuesday, October 25, 2011
There is something beyond targeting, and it's already becoming incredibly significant ...
- Women 'Like' CPG On Facebook
Online Media Daily, Mark Walsh - Tuesday, October 25, 2011
Women account for 65% of CPG "Likes," while they make up 5 ...
- Google Wants into Online Music, or, Tilting at Windmills, Part Two
The Social Graf, Erik Sass - Wednesday, October 26, 2011
At this point Google is starting to resemble your impressionable, enthusiastic frie ...
- How Non-Social Publishers Are Benefiting From Social Video Advertising
Video Insider, - Wednesday, October 26, 2011
Recent changes in social media advertising are creating new opportunities for W ...
- Can Tumblr Give Obama An Edge?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 25, 2011
Trying to stay one step ahead of their Republican rivals -- w ...
- NASCAR Goes To College To Cultivate Fans
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
NASCAR's roots (at least "reputationally") are about as far from the universi ...