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TOM SIEBERT

Former writer, MediaPost

Articles by Tom All articles by Tom

  • Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up in Marketing Politics Daily on 12/08/2016

    The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, media and most of the campaign team. Loads of public and private poll results were fed into the algorithm, along with intricate voter data the campaign collected. Ada took the data -- but not all the findings proved sound.

  • Live From New York, Dave Chappelle Uses 'SNL' As A BS Pulpit in MediaDailyNews on 11/15/2016

    This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President Theodore Roosevelt on "Saturday Night Live" deserves examination, particularly in light of our increasingly divisive historical moment. As much as I've laughed with and respect Chappelle as a rare comedic talent, America does not need to have a statesman who worked to improve race relations in this country falsely vilified.

  • Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't in MediaDailyNews on 12/23/2015

    It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz and social conversation. They know the underlying foundation of these television events points to hoax.

  • 'The Fifth Estate,' A Media Critique in MediaDailyNews on 10/21/2013

    The best reason to root for director Bill Condon's rapid-fire docudrama "The Fifth Estate" is that it reminds us how much valuable information the renegade website brought to light that the mainstream media simply missed.

  • 40 Reasons to Skip Out on Advertising Week in MAD on 10/01/2013

    Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train from the Port Authority and rode all the way to the northwest tip of Manhattan to The Cloisters. It's pretty much as far from Madison Avenue and Advertising Week, both figuratively and literally, as you can get and still be in Manhattan.

  • 007 Slums With Heineken in Marketing Daily on 11/09/2012

    As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at all.

  • "The Dark Knight" - Bat-Spoiler Free in MediaDailyNews on 07/23/2012

    Can we please ask for mercy from some of the negligently reckless film critics who put up online or print reviews for 'The Dark Knight Rises' days before the film opened, giving away or hinting at critical plot twists?

  • A Dark Tale of Contemporary Cinema  in Marketing: Entertainment on 03/22/2012

    Originally, this column was going to be a fun, snarky piece about big-budget Hollywood boondoggles, like Heaven's Gate, Ishtar, Waterworld and, now, John Carter.

  • Nominated Movies Need Publicity, Marketing in Marketing: Entertainment on 01/26/2012

    The one thing that almost all the movies nominated for the top statues at this year's Academy Awards share is that they need the attendant shot of publicity and marketing that the nominations bring to be considered a popular success.

  • 'Tintin' And The Death Of Motion-capture Animation  in Marketing: Entertainment on 12/29/2011

    Hollywood has done a dynamite job p!ssing all over my beloved childhood heroes the past couple years. If Frank Miller's charmless, inept and gratuitously violent "Sin City"-ification of Will Eisner's seminal Sunday comic series "The Spirit" wasn't bad enough, AMC's despicable betrayal of Patrick McGoohan's presciently paranoid spy series "The Prisoner" actually left me feeling furious that such a precious and beloved cult property could have been so carelessly handed over to hacks who didn't even grasp the central point and message of its creators.

Comments by Tom All comments by Tom

  • Ain't Nobody Here But Us Chickens by Bob Garfield (Garfield at Large on 01/17/2017)

    Is somewhere between $30K and $60K, and seemingly closer to the former, "a fortune"?  http://www.chicagotribune.com/business/ct-ll-bean-heiress-trump-support-20170112-story.htmlWhat about journalists who contribute to political campaigns? Should they be called out? Should their ability to be "fair and balanced" be challenged? 

  • 'Buy Bean,' Trump Tweets by Thom Forbes (Marketing Daily - Top of the News on 01/13/2017)

    *Sigh* Another non-story blown way out of proportion that will have zero effect on the brand long-term. It was wrong to focus on one board member's private political donation to villifiy the company, it was wrong for Trump to use his bully pulpit to promote said company in response and it wrong for Americans of any stripe to rally for or against the company, which has taken no stand either way. L.L. Bean makes excellent products. That should be all that matters in this case. And hopefully it is. Despite all this Trump-est in a teapot, the company's got a backorder of 51K duckboots to make up. They're great boots. http://elkodaily.com/lifestyles/demand-for-ll-bean-boot-marches-on/article_9c56a6fd-e6ee-5a52-908b-e27baa5b8e5d.html

  • The Mysterious World Of Megyn Kelly by Barbara Lippert (Mad Blog on 01/06/2017)

    "[Kelly] streaked onto the mainstream stage like a comet last August..." Nope. Very much nope. Kelly hit the mainstream November, 2012, when she took on the delusional Karl Rove on Election Night, as the porcine political prig insisted Ohio was still winnable for poor ol' Mitt, and the re-election of Barack Obama was not a done deal. Kelly not only took creepy Karl head-on, as his denialism became increasingly delusional, she finally got up from the anchor desk and walked her watchable legs all the way down to FOX's number crunching analytics guys, who assure her Ohio was indeed a done deal for the president. It was an amazing television moment, even without the delicious schadenfreude at the repulsive, repugnant, reptilian Rove's expense. The video was shared widely across Drudge, HuffPo and elsewhere the day after, and it was the instant Kelly's career leapt from just another blond Fox-bot to a television journalism force--for better and worse, love her or hate her--that deserves professional consideration.     

  • A Brow-beaten Stiff: The Saga Of H&R Block by Barbara Lippert (Mad Blog on 12/31/2016)

    I think if he gets the right film role, he could be bigger than ever, a sudden movie star like the way Michael J. Fox or Bruce Willis or Clint Eastwood (Back2Future/DieHard/Spaghetti Westerns) suddenly ricocheted to top of Hollywood charts via signature role. He needs to play a tough lawyer with secret heart of gold, conflicted spy with double life, smart detective who's a lady's man, etc. That sort of thing.

  • A Brow-beaten Stiff: The Saga Of H&R Block by Barbara Lippert (Mad Blog on 12/31/2016)

    While I've not seen it because it's supposed to be REEEEEAAAAALLLLLLY depressing, "A Young Doctor's Notebook"--co-starring Hamm and Daniel Radcliffe--is supposed to be quite excellent.http://www.imdb.com/title/tt2164430/Hamm also appeared in that Very Special Christmas Episode of "Black Mirror" last holiday season.  That I did watch and can confirm as excellent and REEEEEAAAAALLLLLLY depressing, And while both his Hollywood vehicles bombed ("Million Dollar Arm" and "Keeping Up with the Joneses"), there were also reports he turned down the Dr. Strange role in the latest Marvel blockbuster, so it's not like he's chasing the brass ring anyway. I"m not sure writing "Hamm's career has taken a bit of a dive since," is a fair assessment.  Those ads are embarrassing, tho, yeah. "Get your taxes won"? Cringe-worthy. 

  • 'Washington Post' To Hire 'Dozens' Of Journalists by Sara Guaglione (Publishers Daily on 12/29/2016)

    Hello, Chuck. The "ironic" thing was mostly snark. The book's out of print. If I'd meant "conspiratorially," I would've written "oddly" or "strangely." Not unfair to call me on it, tho.Today, we learn the latest WaPo/CIA story about the "Russians" hacking the Vermont power grid was yet another piece of "fake news" from Jeff Bezos' rapidly declining propaganda organ. More hires to tell more lies to good Americans is not progress. https://theintercept.com/2016/12/31/russia-hysteria-infects-washpost-again-false-story-about-hacking-u-s-electric-grid/Also forgot to mention the "Prop or Not" hysteria promoted by the Post. "Fake News" indeed. 

  • 'Washington Post' To Hire 'Dozens' Of Journalists by Sara Guaglione (Publishers Daily on 12/29/2016)

    In 2013, Jeff Bezos founder/CEO of Amazon, bought the Washington Post for $250 million. Four months later, Bezos and Amazon Web Services were awarded a $600M contract with the CIA. Thus, the CIA has a direct connection to the owner of Washington Post. Yet you nevers ee any kind of acknowledgment in stories they write about the CIA. This becomes increasingly relevant as you consider the Washington Post has been the "go-to" outlet for CIA claims -- as yet unproven and undocumented -- that the Russians hacked the DNC. The Washington Post this week even published a long piece by a "former" [as if there is any such thing] CIA officer that rationalized why this proof of Russian meddling should not be revealed to the public. So pardon my lack of enthusiasm for the hiring of more....whatever these people are going to be at the Washington Post. Get back to me when the papert starts asking the question "Where is Eric Braverman?" who hasn't been mentioned in the paper, best I can tell, since Spring of 2015. I'd also recommend Deborah Davis's "Katharine the Great," the insightful biography of The Washington Post's fomer publisher, which details the paper's earlier ties to the CIA and Operation Mockingbird, the agency's decade-long project to control human assets throughout major media. Ironically, you can buy it through Amazon but not from Amazon. https://www.amazon.com/Katharine-Great-Graham-Washington-Empire/dp/0941781135  

  • I'll Drink To That: The Worst TV Shows Of 2016 by Adam Buckman (TVBlog on 12/21/2016)

    I went along with Westworld and enjoyed it for what it was through about Episide 08, but those last two were insultingly bad, the finale especially so. I do not plan to return. 

  • I'll Drink To That: The Worst TV Shows Of 2016 by Adam Buckman (TVBlog on 12/21/2016)

    Pleased to note many of these horrible sounding shows I've never heard of and will certainly never experience. Only show I watched mentioned in that article was "Westworld," and I'd give that a big "meh" when all was said and done. 

  • Bang, Zoom! Let's Send 'Honeymooners' Reboot Plan To The Moon by Adam Buckman (TVBlog on 12/16/2016)

    Nothing's sacred, there's already been a movie adaptation, they rebooted "Odd Couple," several times, which seems a similarly iconic human comedy genre piece....the problem is that the track record for reboots is so lousy and nobody wants to see them butcher "The Honeymooners" next. If they nailed it, that'd be an entertainment blessing....but what are the odds of that happening? Especially with the new sitcom-ish twist? 

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