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TOM SIEBERT

Former writer, MediaPost

Articles by Tom All articles by Tom

  • Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't in MediaDailyNews on 12/23/2015

    It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz and social conversation. They know the underlying foundation of these television events points to hoax.

  • 'The Fifth Estate,' A Media Critique in MediaDailyNews on 10/21/2013

    The best reason to root for director Bill Condon's rapid-fire docudrama "The Fifth Estate" is that it reminds us how much valuable information the renegade website brought to light that the mainstream media simply missed.

  • 40 Reasons to Skip Out on Advertising Week in MAD on 10/01/2013

    Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train from the Port Authority and rode all the way to the northwest tip of Manhattan to The Cloisters. It's pretty much as far from Madison Avenue and Advertising Week, both figuratively and literally, as you can get and still be in Manhattan.

  • 007 Slums With Heineken in Marketing Daily on 11/09/2012

    As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at all.

  • "The Dark Knight" - Bat-Spoiler Free in MediaDailyNews on 07/23/2012

    Can we please ask for mercy from some of the negligently reckless film critics who put up online or print reviews for 'The Dark Knight Rises' days before the film opened, giving away or hinting at critical plot twists?

  • A Dark Tale of Contemporary Cinema  in Marketing: Entertainment on 03/22/2012

    Originally, this column was going to be a fun, snarky piece about big-budget Hollywood boondoggles, like Heaven's Gate, Ishtar, Waterworld and, now, John Carter.

  • Nominated Movies Need Publicity, Marketing in Marketing: Entertainment on 01/26/2012

    The one thing that almost all the movies nominated for the top statues at this year's Academy Awards share is that they need the attendant shot of publicity and marketing that the nominations bring to be considered a popular success.

  • 'Tintin' And The Death Of Motion-capture Animation  in Marketing: Entertainment on 12/29/2011

    Hollywood has done a dynamite job p!ssing all over my beloved childhood heroes the past couple years. If Frank Miller's charmless, inept and gratuitously violent "Sin City"-ification of Will Eisner's seminal Sunday comic series "The Spirit" wasn't bad enough, AMC's despicable betrayal of Patrick McGoohan's presciently paranoid spy series "The Prisoner" actually left me feeling furious that such a precious and beloved cult property could have been so carelessly handed over to hacks who didn't even grasp the central point and message of its creators.

  • 'Hugo': Four Stars For 3D  in Marketing Daily on 12/05/2011

    It took a real filmmaker to make me believe again that 3D isn't just a gimmick and that it has a viable, creative place in cinema.

  • Honorary Reporter's Notebook: Comic-Con In The Tablet Age in MediaDailyNews on 07/25/2011

    SAN DIEGO - Comic-Con hasn't become what it's become because of comic books, at least as far as the military-industrial-entertainment-media complex is concerned. It's grown to the size it has through the promotion of movies and television, some of which use comics as their source material, some of which have tangential relationships to comics or animation, and some of which have absolutely nothing to do with comics at all.

Comments by Tom All comments by Tom

  • Randy Goes All Sarah Palin On Us by George Simpson (MediaDailyNews on 01/28/2016)

    Not sure attacking the messenger who tells a hard truth that people will avoid ads if they can, espeically in an environment where the advertising slows and impedes the user experience, is the right way to go with this. Found IAB CEO phrasing more articulate than Palin, but channeling the insulting anger of her endorsee is another questionable communiations strategy. 

  • We're Informed -- But Are We Thoughtful? by Gord Hotchkiss (Online Spin on 01/19/2016)

    Excellent piece with equally insighful comments. America has always had an anti-intellectual bent, but the capacity for distraction from what actually matters has never been as severe as it is now via social media and sensationalist 24/7 "news," which -- on top of a public education system that indoctrinates memorization over thinking -- have dulled the ability for critical analysis and blurred perceptions on the diffence between "fact" and "opinion." To sit quiety and think or contemplate or meditate is a blessing, but modern society has deigned it a curse, a boredom. "Do Androids Dream of Electric Sheep?" may prove a prescient title far different than its author Philip Dick originally imagined. Not sure how we turn back, particularly when the political capital is invested in rule by divisions, unless there is some kind of cosmic wake-up call. 

  • What 'Star Wars,' Adele And 'The Wiz' Can Teach You About Reaching Teens ... And Their Parents by Aaron Paquette (Engage:Teens on 01/14/2016)

    It's interesting that out of all the "serious, adult-oriented films" in the marketplace -- including Spotlight, The Big Short and Concussion, which tackle large and important issues facing all of society --  the author plugs both Carol and The Danish Girl, which address smaller, individual melodramas relating to sexual identity. Nothing against either motion picture or the subject matter, which opens conversation and awareness and should be encouraged. But there are many "serious, adult-oriented films" dealing with topics that have far broader and more immediate societal implications that should be attended by the American community as well. We are not a walled garden.  

  • El Chapo, The App! by Bob Garfield (Garfield at Large on 01/11/2016)

    Chuck -- Have you read Dave McGowan's "Weird Scenes Inside the Canyon"? Highly recommended. It addresses Rolling Stone's dual loyalties -- so-called revolution and commerce -- among many other interesting things. http://www.amazon.com/Weird-Scenes-Inside-Canyon-Laurel/dp/1909394122

  • El Chapo, The App! by Bob Garfield (Garfield at Large on 01/11/2016)

    Ha! Sometimes I like being wrong. Looks like Sean set him up.  https://www.yahoo.com/gma/inside-dramatic-raid-took-down-el-chapo-215730121--abc-news-topstories.html

  • El Chapo, The App! by Bob Garfield (Garfield at Large on 01/11/2016)

    Soooo.....Sean Penn can find this dude but the combined forces of the world's intelligence services cannot? Uh-huh. Reminds me of the time Peter Arnett of CNN was able to track Usama bin Laden down in a cave a couple years before 9/11, yet nobody else could, just so UBL could declare Jihad on the USA for all Americans to see. We know how that turned out. Donald Trump, who Guzman has already threatened to kill, best keep those Craft bodyguards he's got -- with double-pay overtime. Otherwise, another great piece from the near-peerless BGarf. Not sure this is a laughing matter, though. 

  • CES 2016 Brings Stuff, But Will The Stuff Bring Owners? by Karl Greenberg (Marketing Daily on 01/08/2016)

    Here's the most interesting thing to come out of CES 2016: the CleverPet Hub, the first game console for dogs. And you don't have to take my word for it (since -- full disclosure -- they're paying me), because CES named it the top startup of this year's Showstoppers LaunchIt! event for startups.  http://www.dailymail.co.uk/sciencetech/article-3387087/CleverPet-games-console-DOGS-200-Xbarks-device-rewards-canines-solving-puzzles-wins-award-CES.htmlIn a year, everyone who reads this will know someone who owns the CleverPet Hub. Or own one themselves. Because, remember: "A dog with a job is a happy dog," and "Our user base literally has nothing better to do with their time."

  • Is This The Demise Of The Bush Dynasty? by Philip Rosenstein (Red, White & Blog on 01/07/2016)

    There are a lot of Bushes yet to come in the next generation, and they've all been "groomed." in one way or another. One uprooted bush does not vanquish a field of weeds. 

  • Did College Football Blow It For ESPN On New Year's Eve? by Wayne Friedman (TV Watch on 01/04/2016)

    I was at a dinner party last night and a bunch of people were talking about football, the injuries and the lies. One guy was literally like, "I'm at the point where I'm just about to stop watching." Another one was "I've read a couple places where football won't even be around in ten years.""The clock continues to run," indeed. 

  • Tone-Deaf Fox Lets Kanye West Spew F-Words on 'Idol' Premiere by Adam Buckman (TVBlog on 12/30/2015)

    1- This isn't about violence. The amount of violence in popular entertainment most certainly disturbs me more than language, but that's a separate issue. 2- You may percieve the Guardian's author as trying to set paramters of what's proper & what's not, but I didn't take it that way at all. She literally writes it shouldn't be governed, just used in responsible fashion. Words are powerful and "With great power comes great responsiblity." 3- You certianly have the right to decline to "agree or comply, just because you say so,"except I'm not saying so. I'm merely making a point that I wish others to hear and consider. 4- Paradoxically, however, you then accuse the Guardian writer of "travesty" because of her use of "alright," passing the very kind of judgment you scoff at mere sentences before. Because your choice to dismiss "alright" is merely your own, alone, as no less than Merriam-Webster (and Gertrude Stein!) are willing and able to point out:http://www.merriam-webster.com/dictionary/alright5- I was waiting for a cheap F-bomb gag. Appreciate your discipline, waiting until the end to drop it. 

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