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TOM SIEBERT

Former writer, MediaPost

Articles by Tom All articles by Tom

  • Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't in MediaDailyNews on 12/23/2015

    It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz and social conversation. They know the underlying foundation of these television events points to hoax.

  • 'The Fifth Estate,' A Media Critique in MediaDailyNews on 10/21/2013

    The best reason to root for director Bill Condon's rapid-fire docudrama "The Fifth Estate" is that it reminds us how much valuable information the renegade website brought to light that the mainstream media simply missed.

  • 40 Reasons to Skip Out on Advertising Week in MAD on 10/01/2013

    Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train from the Port Authority and rode all the way to the northwest tip of Manhattan to The Cloisters. It's pretty much as far from Madison Avenue and Advertising Week, both figuratively and literally, as you can get and still be in Manhattan.

  • 007 Slums With Heineken in Marketing Daily on 11/09/2012

    As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at all.

  • "The Dark Knight" - Bat-Spoiler Free in MediaDailyNews on 07/23/2012

    Can we please ask for mercy from some of the negligently reckless film critics who put up online or print reviews for 'The Dark Knight Rises' days before the film opened, giving away or hinting at critical plot twists?

  • A Dark Tale of Contemporary Cinema  in Marketing: Entertainment on 03/22/2012

    Originally, this column was going to be a fun, snarky piece about big-budget Hollywood boondoggles, like Heaven's Gate, Ishtar, Waterworld and, now, John Carter.

  • Nominated Movies Need Publicity, Marketing in Marketing: Entertainment on 01/26/2012

    The one thing that almost all the movies nominated for the top statues at this year's Academy Awards share is that they need the attendant shot of publicity and marketing that the nominations bring to be considered a popular success.

  • 'Tintin' And The Death Of Motion-capture Animation  in Marketing: Entertainment on 12/29/2011

    Hollywood has done a dynamite job p!ssing all over my beloved childhood heroes the past couple years. If Frank Miller's charmless, inept and gratuitously violent "Sin City"-ification of Will Eisner's seminal Sunday comic series "The Spirit" wasn't bad enough, AMC's despicable betrayal of Patrick McGoohan's presciently paranoid spy series "The Prisoner" actually left me feeling furious that such a precious and beloved cult property could have been so carelessly handed over to hacks who didn't even grasp the central point and message of its creators.

  • 'Hugo': Four Stars For 3D  in Marketing Daily on 12/05/2011

    It took a real filmmaker to make me believe again that 3D isn't just a gimmick and that it has a viable, creative place in cinema.

  • Honorary Reporter's Notebook: Comic-Con In The Tablet Age in MediaDailyNews on 07/25/2011

    SAN DIEGO - Comic-Con hasn't become what it's become because of comic books, at least as far as the military-industrial-entertainment-media complex is concerned. It's grown to the size it has through the promotion of movies and television, some of which use comics as their source material, some of which have tangential relationships to comics or animation, and some of which have absolutely nothing to do with comics at all.

Comments by Tom All comments by Tom

  • Learning While Lounging: Six Great Beach Reads About PR And The Media by Alison Hill (Marketing: Entertainment on 07/07/2016)

    Wow -- read all of these but for the new PEOPLE mag thing, and hope to read that soon. All excellent choices, and "Trust Me, I'm Lying" is the mostly-unreported-about sleeper choice I'm impressed you included -- the media's done their best to clamp down on that one. I'd put it on the top of this list. 

  • Danger, Danger! Stop 'Rebooting' Our TV Heritage by Adam Buckman (TVBlog on 07/01/2016)

    Nothing, and I mean nothing, can possibly be as bad as the smug, annoying, metrosexual "McGyver" reboot. Though the totally unnecessary "Lethal Weapon" garbage-o-la may give it a run for the money; Mel Gibson's Riggs woulda made mincemeat of that TV poseur Riggs in an L.A. minute. 

  • In Other Clickbait News, People Pissed That Ghostbusters Tie-In Ads Feature Men! by Richard Whitman (Mediapsssst on 06/28/2016)

    Lose-lose on this. If they'd made it all women, people would've complained about THAT. When they pivot the other way, they get attacked anyway. No good way out (though -- and here's a daring thought -- maybe they could have men AND women?).  Ah well. All of this would be irrelevent, of course, if the two trailers for the movie didn't make it look like a 4-alarm dumpster fire. The biggest problem for this flick is that it looks absolutely wretched. 

  • Starving The Watchdogs by Bob Garfield (Garfield at Large on 06/27/2016)

    "The Chaos Scenario" is playing out some places earlier than others. But, like winter in Westeros, it is coming everywhere soon enough. 

  • Gawk At This by Bob Garfield (Garfield at Large on 06/13/2016)

    Thiel is a riot. Here is is, just this weekend, being interviewed as he leaves the superdupersecret Bilderberg meeting in Germany this week, explaining how, in his topsy-turvy world, "transparecy" is comparable to the Nazi Stasi and secrecy is for the good of the planet because the wise leaders can discuss important things honestly without the glaring eyes of the ignorant masses. https://www.youtube.com/watch?v=iPis68U7bdoI feel so reassured knowing guys like Thiel are locking themselves away in some societal Star Chamber, plotting the planet's "progress." Little doubt a free-ranging internet is one of their next targets. 

  • Bots, Don't Fail Me Now! A Letter From Facebook Prison by Barbara Lippert (Mad Blog on 06/10/2016)

    Censorship, shadowbanning, selective shadowbanning, blocking and deleting of comments is rampant across social media, news sites and even Reddit. It's crazy and out of control and no one is much chronicling it or trying to stop it. 

  • Clinton Deemed Presumptive Democratic Nominee, Sanders Fights On by Philip Rosenstein (Red, White & Blog on 06/07/2016)

    "It is difficult to dispute AP’s decision to call the race."Really. The day BEFORE a half dozen primaries, including the largest in the country. I dispute your decision to decide it's difficult to dispute. 

  • Tearing Down The Candy Walls: Inside The Modern Start-up/ Sweatshop by Barbara Lippert (Mad Blog on 05/26/2016)

    Read the book in a day. Not without flaws, but more literal LOL moments than any book I've read in years. It's smart as it is hilarious, too. A last-ditch Cassandra call before Dot-bomb 2.0, no doubt. 

  • Once A TV Backwater, Summer's A Season For Award-Winning Shows by Adam Buckman (TVBlog on 05/26/2016)

    Because my teenage son is counting down the days, I know "Sharknado 4" is actually airing July 31, not June 31 (not that there is a June 31). Chomp chomp!

  • Anonymous Feed-ing Frenzy by J. Max Robins (TV Everywhere on 04/13/2016)

    It's like the old saying: "Once you've got a reputation as an early riser, you can start sleeping in." FT's got a ton more cred with the corporate media than Buzzfeed, so people will believe it. Is it true? Who knows. My guess is the numbers are off, but not by the amount FT cites. I used to subscribe to the FT, it was the paper I trusted the most, helped me stay ahead of the housing collapse in '08 and get out with cash in pocket. But I don't trust it much anymore and let my subscription lapse end of 2015.  

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