• Ford And WSJ Office Network Partner For Traffic Updates
    Ford is helping commuters get home with less time spent sitting in traffic, through a new partnership with The Wall Street Journal Office Network to promote the Ford Edge. The campaign, running on WSJON's digital displays in the lobbies of over 750 U.S. office buildings, brings the MyFord Touch operating system to life with traffic information appearing inside a visual of the 8-inch LCD center stack portion of the new Edge.
  • Former Discovery Boss Campbell to Akoo
    The migration of TV execs to digital out-of-home video networks may be resuming: this week brought the announcement that William M. Campbell III, a veteran broadcast and cable exec, is assuming the role of president at Akoo, which operates an interactive "social TV" network delivering music videos and related entertainment content to mall food courts, university dining halls, and other public places frequented by young adults.
  • GfK MRI Measures Place-Based Video
    GfK MRI, a media research firm, is getting into digital out-of-home video measurement. This week brought a new report on place-based video from GfK MRI indicating that 67.4 million U.S. adults -- or 29.6% of the country's adult population -- saw place-based video advertising in the last 30 days, including displays in stores, shopping malls, restaurants, medical offices, bars, airports or health clubs.
  • Premier Retail Networks Joins IPG's Emerging Media Lab
    For the last couple of years, Interpublic Group's Emerging Media Lab has been bringing together cutting-edge media technologies to showcase their possibilities for advertisers and agencies alike. And it only makes sense that digital out-of-home video -- one of the fastest-growing new media, with huge potential for innovation -- be well-represented at the EML. Now Premier Retail Networks, which operates digital video networks in big-box retailers including Wal-Mart, ShopRite and CostCo, is joining forces with EML to share what's happening on the avant-garde side of place-based media.
  • PRN and People.com Join Forces for Celebrity Videos
    People magazine's Web site, People.com, is bringing some of its premium online video content to big-box retail chains through a partnership with Premier Retail Networks, which operates an in-store digital video network in national retail outlets.
  • Clear Channel Goes 3D in Times Square
    Even for eye-catching digital signage, it's hard to stand out in Times Square -- the most sign-heavy locale in the United States and perhaps the world. But this week Clear Channel Spectacolor, which -- true to its name -- specializes in spectacular sign displays, broke through the clutter with what appears to be Times Square's first-ever 3D digital sign, promoting Honda's new CR-Z Sport Hybrid coupe.
  • Danaher Heads Industry Org
    The Digital Place-based Advertising Association is getting a new president in the person of Susan Danaher, who was formerly president of Reactrix, the innovative but now-defunct company best known for pioneering gesture-based interactive digital displays. Danaher is filling the spot previously occupied by Suzanne LaForgia, who left the top spot at DPAA in June to become executive vice-president for ad sales at RMG Networks; LaForgia continues to serve as the DPAA's treasurer.
  • Gasoline Fight: GSTV Sues Outcast
    Perhaps the best measure of industry maturity is when people start suing each other. By that standard, it seems digital out-of-home video advertising has come of age. Last month brought one of the medium's first major legal slap-fights, with Gas Station TV suing rival Outcast and a former vice-president of sales at NBCU for allegedly stealing trade secrets
  • CNN And Starcom Pioneer DO Guarantees
    As digital out-of-home video grows larger and more complex, media agencies and networks are developing more flexible and sophisticated ad sales models. This week brought an interesting new agreement from CNN and Starcom USA, guaranteeing out-of-home lift for Starcom clients with ads running on CNN and its sister channel HLN, including Allstate, DeVry, Kellogg's, Sears Optical, and Walgreens.
  • Agencies Launch New DO Planning, Creative Tools
    With digital out-of-home continuing to expand at a breakneck pace, a number of big media agencies have launched new services helping advertisers create and execute DO campaigns. Here's a quick roundup of these resources (there are sure to be more, so stay tuned for updates).
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