While the cost of digital out-of-home hardware has been dropping, it's still too pricey for many smaller businesses -- but that fact may change soon, thanks to RMG Networks, which unveiled a new digital signage product that can turn any ordinary TV into a DOOH display.» 0 Comments
National CineMedia, one of two dominant cinema advertising networks in the U.S., saw total revenues increase 3.1% from $435.4 million in 2011 to $448.8 million in 2012, the company reported this week.» 0 Comments
Well, this brings a whole new meaning to "statuesque": to promote Sports Illustrated's 2013 Swimsuit Edition, the magazine teamed up with Lexus and Pearl Media to project massive 3D images of all 17 of this year's swimsuit models on the side of the Caesar's Palace Hotel and Casino in Las Vegas on Wednesday of this week.» 0 Comments
Outcast, one of several digital out-of-home networks targeting drivers at the gas pump, has struck a deal with ABC Entertainment giving it access to a variety of ABC content, including custom clips of "Jimmy Kimmel Live," "The View," and "The Chew."» 0 Comments
A number of big advertisers are choosing to debut their Super Bowl ads before the game -- but not on TV. Kia Motors America, Taco Bell, and E*Trade are all turning to cinema advertising to preview their Super Bowl spots; meanwhile, CBS is using a cinema ad spot to create buzz for its Super Bowl ad for "Two Broke Girls." All the ads are appearing as part of NCM Media Networks' FirstLook pre-show package of entertainment and advertising, where they are being highlighted in a special "Big Game Ad Showcase."» 0 Comments
espite continuing economic uncertainty, digital out-of-home networks are expanding around the world, often piggybacking onto big-ticket infrastructure projects, while new technology makes DOOH advertising more interactive and local governments look for new income streams from public media. That's according to a new report from Accenture Interactive, "Out of Home Landlords Venture into Digital Space," which forecasts a new wave of investment in DOOH in coming years.» 0 Comments
This week JCDecaux SA announced that it won a new 20-year contract with the City of Chicago in joint venture with Interstate Outdoor Advertising and its sister company, Foster Interstate. The contract calls for JCDecaux and its partners to build and operate 34 large digital billboards and 60 LED display panels along Chicago's busy expressways. The global outdoor advertising company says the contract will generate around $700 million in advertising revenues over this period, making it one of the biggest municipal outdoor ad programs in the U.S.» 0 Comments
f the rest of 2013 continues this way, the digital out-of-home business is going to have a busy year. The first full week of the new year saw a flurry of new partnerships and products, including a big custom content advertising push by National Cinemedia for Microsoft, the expansion of Zoom Media's network to include scores of Town Sports International venues up and down the East Coast, and the unveiling of a new pay-per-performance advertising model from SoloHealth, which operates interactive kiosks in health-related retail venues.» 0 Comments
Todd Hansen, 49, who served as president of Posterscope USA from 2004-2009, has been sentenced to four months in prison by U.S. District Judge Jed Rakoff after pleading guilty in June 2012 to fraud and conspiracy charges related to his tenure at Posterscope. The court also decreed three years of supervised release, and ordered Hansen to pay restitution of $231,000 and a fine of $173,450.90.» 0 Comments
New York City has a well-deserved reputation for having the biggest, bestest, fanciest, and most expensive version of everything, and this includes billboards. So it comes as no surprise that the owner of One Times Square is raking in over $20 million a year from renting digital billboard space. The Wall Street Journal dug up some public financial statements from the owners of One Times Square, who filed the documents as part of a refinancing deal, and discovered that the digital billboard rented by Dunkin' Donuts (displaying products, user-generated content from social media, and so on) costs the pastry titan ...» 1 Comments
