• 5 Ways Millennials Are Redefining Ownership Culture
    During the greed-is-good era of American history known as the 1980s, flamboyant businessman and head cheerleader of unfettered capitalism Malcolm Forbes supposedly declared, "He who dies with the most toys wins." Whether or not this precept of consumerism-run-amok rightly can be attributed to Forbes may still be subject to debate, but a generation later, the sentiment behind the quote seems to be ringing false these days, especially among Millennials.
  • Mind The Gap: Why Marketing To Millennials Is A Mistake
    Long before I finished graduate school with an advanced degree in psychology, I believed, as many mental health professionals do, that labeling a person or a group based on a set of traits or symptoms could do more harm than good.
  • A Day In The Life Of Millennials And Their Smartphones
    Ask any Millennial what he or she can't live without and you're going to get a consistent response: "my smartphone." Millennials rely on these devices to text their friends, peruse their social networks, manage their emails, pay their monthly bills, listen to music, track their steps, hail a cab and more - "virtually" anything and everything they need to do throughout their day. They even use their unsuspecting smartphones to research, purchase and ship their smarter, faster, better replacements. (Poor smartphones. Never saw it coming.)
  • Is Food The New Status Symbol?
    Do Millennials care about luxury? It's a question we hear a lot. We've done a deep-dive on the topic, and we know that the definition of luxury has blurred for the generation.
  • Wary Millennials Are Keen On UGC
    With terror threats to our nation at peak levels and risks of the deadly Ebola disease spreading throughout the globe, the world is truly a scary place at this point in time. As wonderful as it would be to assume that everyone was your friend and that we all had each others' best interests in mind, this is certainly not the case.
  • 5 Ways To Leverage Visual Social Media To Connect With Millennials
    As the Visual Web continues to evolve, social streams are being flooded with snapshots, GIFs and emojis. We are moving toward an increasingly visual digital landscape - a shift that Millennials are not just cheerily embracing but actively driving.
  • Marketing That's (Just) Missing The Mark With Millennials
    We know young consumers are picky, and not always easy to please when it comes to marketing. Sometimes a campaign can be so close to getting it right, but the slightest detail stands out to turn them off. From hashtag misuse to gender stereotyping missteps, marketing to young consumers sometimes feels like a land mine of mistakes-especially when targeting a generation who has no problem telling you when you've got it wrong. As we say so often, understanding the way that Millennials see themselves is a vital part to messaging to them in the right way. Here are two recent ...
  • Millennial Fashion: How the Times Have Changed
    Fashion trends come and go ... this is as true today as it was 50 years ago. However, for Millennials, particularly those in the younger half of the generation bracket, there has been quite a shift in preferences over the past decade.
  • 5 Management Lessons From Millennials
    In the past decade and a half since Millennials first entered the job market, there has been a huge amount of scholarship and prose about how to more effectively manage Generation Y workers. Much of the focus has been on the challenges associated with an older generation of managers who are struggling to understand and accommodate the needs and expectations of this younger generation.
  • How Social Businesses Can Engage Millennials
    Millennials engage with social media habitually, often checking their profiles daily (or even hourly) from their mobile devices, tablets or laptops. Despite their consistent presence, social businesses have faced many challenges connecting with this particular audience. One key issue: Following businesses through social media is not a priority for Millennials, who prefer to use it to connect with friends and follow celebrities. So how can a business earn the attention of this ubiquitous yet elusive audience and keep them coming back for more?
« Previous Entries Next Entries »