• Harnessing The Power Of Social Influencers Is The Way Into Millennial Wallets
    The millennial generation grew up with headphones on their ears and smartphones in their hands, and are often found with content from both devices jockeying for their attention at the same time. These digital natives became the largest living generation in 2015, according to the Pew Research Center, overtaking their parental Baby Boomers and are now the largest consumer segment in the country. The group with the shortest attention span has the most purchasing power and brands are seeking to quickly master the best way to earn their valuable dollars.
  • 7 Things Marketers Should Know About Engaging Millennials At Events
    It all boils down to memory-making, loyalty, and Snapchat-friendly programming.
  • Brands Leaving Machismo Behind For Millennial Men
    When the rose gold iPhone launched last year, something happened that surprised some observers: the pink phone was reportedly a hit with Millennial guys. On the iPhone 6 launch day, several outlets reported that the new color was a draw, and that just as many male customers were lusting after the pink phone as female. One male shopper in San Francisco told Re/Code, "'There's enough guys getting rose gold that it should be called bros' gold.'"
  • 5 Ways Millennials Are Disrupting The Wedding Industry
    From the white dress to the first dance and everything in between, the wedding industry has been notoriously known as being one of the most-if not the most-traditional industries.
  • Millennials Set The Stage For Evolving Corporate Culture
    The days of suits, ties, and nine-to-fives are long gone. Millennials officially hold the majority share of the American workforce. According to a 2015 Pew Research Center analysis of U.S. Census Bureau data, Millennials account for 53.3 million active workers. It's no wonder HR managers are scrambling to identify how their companies should evolve to accommodate this unique generation. To hire (and more importantly retain) millennial employees, companies need to pay attention to the following.
  • Do Millennials Care About Their Personal Corporate Reputations?
    ICYMI: Last week, a 25-year-old customer support rep at Yelp/Eat24 named Talia Jane posted a rambling, no-holds-barred open letter-addressed to Jeremy Stoppelman, Yelp's 38-year-old CEO-which may or may not have gotten her fired from her job. In a nearly 2,500-word, stream-of-consciousness magnum opus, Talia Jane described her plight of earning a meager paycheck while working and living in the painfully unaffordable Bay Area and she asked Stoppelman if he would pay her phone bill (among other requests and suggestions).
  • Game Day Is Changing, Thanks To Millennial Fans
    For the 50th time, Americans came together in living rooms across the country, turned on their televisions and enjoyed the Super Bowl with friends. But a majority of sports fans split their attention between the live game being broadcast on the biggest screen in the room with whatever they were choosing to engage with on smaller screens.
  • The 'Live Now' Mentality: Post-Recession Short-Term Thinking And Spending Habits
    Millennials entered the workforce during a time of high financial insecurity, triggering long-term risk of economic instability, their shift towards short-term financial thinking and a "Live Now" mentality that focuses on living in the moment and prioritizing quality of life over money. It has opened the door for marketers to become trusted partners by helping this group satisfy their short-term goals, so there is an established relationship by the time Millennials start thinking about their future.
  • What Millennials Will Be Giving Their Valentines: Their Top 15 Gifts
    Brands have been gearing up their heart-filled marketing and filling shelves with red and pink. Millennials tend to make light of the holiday, which many of them think is overrated. But that doesn't mean they ignore it: 44% of 13 - 33 year olds, 50% of 18 - 33 year olds, and 60% of 30 - 33 year olds say they are giving someone a gift this Valentine's Day. Significant other/spouse, Mom, and friends are at the top of the list of those they're giving gifts to. (Sorry, Dad.)
  • A Golden Year For Super Bowl 50 And Digital Media
    If you're one of the 114 million people who watched Super Bowl XLIX on TV last year, you'll likely be doing the same for Super Bowl 50. But this year, a new sheriff is in town: The cord-cutter, aka the person who refuses to pay $150 a month for cable TV. CBS clearly recognized this trend a few years back when it began streaming the event live online.
« Previous Entries Next Entries »