• Hashflags: How Brands Join You
    Out of the 645 million registered Twitter accounts, it's no surprise that more than 37% of the Twitter population is comprised of millennials, as Sprout Social reports. If you are a millennial Twitter user like me, you use the social outlet to not only create conversations with your followers, but also - and more importantly - to join the conversations of trending and popular events.
  • Engaging A Generation Of Visual Buyers
    We've heard a lot from the media about millennials being a generation of narcissistic, lazy and entitled people. But considering there are 75 million millennials in the U.S. alone, I believe it's unfair to lump them together so readily.
  • Millennials' And Teens' Top 10 Favorite Apps
    According to our most recent monthly survey, 89% of 13-33 year olds own a smartphone. When we ask them to tell us which device they own is the one they can't live without, 55% say smartphone, a number that is even higher for 21-29 year olds. It is well known that young consumers are hooked on their devices. They told us they look at their phones an average 13 times per hour, and 65% consider their phone their lifeline to the world.
  • How To Engage Millennials On Mobile Devices
    Engaging Millennials on mobile devices has never been harder, or more crucial for a brand's success. There are now over 83 million Millennials in the United States, representing $1.3 trillion in consumer spending. Of that 83 million, 88% of Millennials use a smartphone, and 52% of them will use their mobile device for commerce, according to CreditCards.com. With over 1.6 million apps currently, per Statista, the app space is becoming more and more competitive each and every day. While organically capturing one new user is difficult in its own right, creating a mobile experience that will keep the millennial consumer ...
  • Video Killed The TV Star
    In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the tale of a radio star who is no longer relevant because he/she hasn't been able to make the transition to video.
  • Millennials & Teens Sound Off: What Would Make Them Eat At McDonald's
    There have been endless articles, news stories, and think pieces about McDonald's Millennial problem, often theorizing why the next generation of consumers is eschewing the iconic golden arches. So we decided to go straight to the source, and just ask Millennials and teens what it would take to get them to eat at McDonald's more often.
  • Do Brands Influence Millennials or Do Millennials Influence Brands?
    Millennials have changed the rules of influence. They have created and become their own celebrities, role models and icons. And every social network platform that pops up breeds a new set of stars. From YouTube and Vine to Twitter and Snapchat, anyone with a smartphone can create and become anything they want.
  • Millennials And Video: How To Engage The New Type Of Viewer
    As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage with the video marketplace. With 2015 well on its way, there has been continued focus on Internet usage, as well as media consumption, especially in the millennial age bracket.
  • The Millennial Instagrammer #nofilter
    Instagram. What are some words that come to mind when you think about it? Perhaps "photos, friends, quick, easy, streamlined, visual, lifestyle, entertaining, app, or social might be a few. This photo sharing app was created by Kevin Systrom and Mike Krieger, and was launched in October of 2010. The application rapidly gained popularity, with over 100 million active users as of April 2012, at which point Facebook decided to acquire them for $1 billion. Instagram continued to grow following the acquisition, reaching 200 million active users as of March 2014, and over 300 million only nine months later in ...
  • Movie Marketing In The Age Of Millennials
    For decades, Hollywood studios thought of the world in terms of two screens: the big ones in movie theaters, and the smaller TV screens in people's homes, the latter serving to let people know which shoot 'em up or romantic comedy they could go see at the theater each weekend. But now, technology has advanced to the point where the average person has three, four or even five screens in their lives, with the primary one small enough to fit in their pocket.
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