• Wave Goodbye To Traditional Radio Spots And Say Hello To Custom Content
    We've all been there. You're riding along in the car jamming to one of the overly played songs (that happens to be a guilty pleasure of yours) only to be slapped in the face with a dreaded series of commercials to follow. You may listen to the first one with fingers crossed in hopes that it was just a "one and done" scenario and that the music will be back up and running following the 30-second spot, but no. It continues on.
  • Four Key Countertrends: Court Millennials By Going Against The Herd
    In marketing to Millennials, many brands focus on some obvious megatrends. These can be good for business but can also make a brand just another part of the pack. Fortunately, for this incredibly diverse and enigmatic generation, tapping into counter-trends can be as powerful as surging megatrends, and lead to more distinctive and differentiating strategies.
  • Influencer Marketing Trends
    In today's hyper-connected world, social circles have expanded into networks whose communities and influence span the globe, online and off. Word travels especially fast for Millennials, who on average spend more than three hours a day on social media. As such, influencers who drive conversations and engagement are increasingly important to brands because they play a significant role in consumers' purchase decisions. This is especially true for Millennials.
  • Ad A.D.D.: Why The Days Of Digital Ads As We Know Them Are Numbered
    These days, when a brand announces their decision to target Millennials or teens, upping digital ad spending is usually a big part of their plan. But when we ask young consumers which type of advertising they usually ignore or avoid, 62% say online ads, like banner and video ads, and 68% say mobile in-app ads. In other words, online marketing-you're doing it wrong. It's not enough to be where they are. You have to be where they are, and match your message to their behavior.
  • Hispanic Millennials Leading The Binge-viewing Way
    This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, what better way to past the time then catching up on the latest season of your favorite TV show. And the timing couldn't be better.
  • Millennial Branding
    Are Millennials elusive consumers for established brands? While some long-standing brands do well with Millennials, others struggle. According to a study by the Moosylvania agency, almost all of Millennials' top 50 favorite brands are large companies, the top three being Nike, Apple, and Samsung.
  • Don't Forget About Dad: Millennial Parents On Marketing
    Fourteen percent of Millennials 18-32 years old are currently parents, with nearly 8,000 more taking on the title of mom and dad each day. When we first wrote about how Millennial parents could change families, we said that parenting as partners will be vital to this generation of parents. While in the past moms have received the bulk of attention from brands, now more than ever dads being included in that messaging will matter. As more have started families in the last few years, it's become even more clear that for them it's not just about Millennial moms, but about ...
  • Why Millennials Literally Can't Even Right Now
    For all of Generation Y's #yolo posturing and whatevs attitude, Millennials are super-stressed out, yo! Like, they literally can't even right now!!! A quick scroll on Tumblr of the hashtag #ILiterallyCan'tEven yields a not-so-surprisingly vast catalog of Millennials stressors - typically represented in the form of animated GIFs - that range from "Super-Kawaii Things That Stress Me Out Cuz They Are Just Too Damned Cute" to "Homework Is Hard and Stuff" to "Will I Ever Get a Job That's Commensurate With My Education?"
  • What You Don't Know About Millennials And Content Marketing
    Google "Millennial" and it's easy to see why every marketer is freaking out trying to reach this often misunderstood generation. Data is readily available that tells them these consumers are online all the time across various devices and that they don't mind brand messages in the mix as they engage with content everywhere. Data is also available that shows marketers how much this generation is spending or will spend over their lifetime with brands they love. Naturally, brand marketers want in.
  • Want To Reach Millennials in 2015? Chat 'Em Up
    I predict that 2015 is going to be the year that chat apps play a key role for brands trying to reach Millennials.
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