Redefining ubiquity for the health and wellness sector
Pharmacogenomics, how one's genes affect the way they respond to treatment, will change the pharmaceutical landscape for good.
Philosopher Charles Darwin once said, "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." Even though he was not referring to business strategy or customer service, this concept applies nicely to both. It is indeed essential for any business to hear what their customers are saying about their product or service, and adapt accordingly.
My boss was supposed to write this article. But stranded in New York without power, water, or Internet, he called an audible and I'm subbing in. Given the events leading to this change of plan, I decided to write about something very timely, though not strictly on-topic for this column about marketing and health. This week, I'm taking the liberty of expanding the definitions of both.
I'll be speaking this week at the Customer Engagement Technology World (CETW) show taking place New York. As expected, the show's news and information should be heavy on digital technologies, advancements and customer-centric tactics. No real surprise as we know that's where today's marketing landscape is heading-we see it every day in the healthcare and wellness industry. We live in a world where consumers are global, connected, engaged, mobile and constantly moving between their offline and online worlds. Today's consumer is empowered and in-control.