MARKETING: HEALTH
by Daniella Koren on Nov 28, 12:00 PM
The use of electronic health records is now standard operating procedure in many medical practices, but access to them is a bone of contention. While many patients want to be able to read and add to their records, doctors may not be comfortable with this.
MARKETING: HEALTH
by Prodeep Bose on Nov 25, 9:46 AM
The ideas of value-based healthcare delivery optimization, coordinated care, remote monitoring, and predictive health intervention seem to be overshadowed by the realities of a conservative, slow moving industry. However, the bright sparks that are being ignited by venture-capital-funded companies offer a vision of the future and their ability to transform the continuum of care.
MARKETING: HEALTH
by Fard Johnmar on Nov 21, 1:20 PM
Last week, a post was published on the popular blog KevinMD written by Dr. Joel R. Cooper, a family physician. It was designed to serve as a wake-up call to patients about how time-pressed doctors really view them.
MARKETING: HEALTH
by Geoff McCleary on Nov 14, 10:31 AM
Webster's defines a renaissance as "a situation or period of time when there is a new interest in something that has not been popular in a long time." With more defined and relaxed regulatory guidance on apps from the FDA this year, more and more marketers are taking a serious look at the app, ushering in an app-renaissance in 2015.
MARKETING: HEALTH
by Rob Rebak on Nov 4, 9:51 AM
When was the last time you paid retail prices for anything?
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