MARKETING: HEALTH
by Veronica Combs on Mar 25, 8:12 AM
As part of its master plan to take over the world, Facebook launched a new plug-in earlier this month: article comments. Websites can replace existing commenting software with Facebook's new service.
MARKETING: HEALTH
by Neil Weisman on Mar 22, 7:53 AM
or clinical research are one of the primary reasons new drugs are late to market. Each day a drug is delayed can cost a sponsor as much as $10 million; hence, the importance of patient recruitment. Identifying patients to volunteer for clinical research is no easy task.
MARKETING: HEALTH
by Elizabeth Elfenbein, Ira Haimowitz on Mar 18, 6:13 AM
Assessment is a critical component of the ongoing management of disease, and RA is one of many medical conditions with assessment survey tools based on anatomy, intensity, and daily living. The Health Assessment Questionnaire (HAQ) and the Disease Activity Score (DAS) are two of these that have a long, validated history. How can digital innovations and media enhance the use and impact of such assessment surveys?
MARKETING: HEALTH
by Michelle Latta on Mar 15, 7:21 AM
Healthcare marketers have a unique advantage over other marketers. More so than in any other marketing category, consumers -- especially people who suffer from chronic health conditions or are struggling with long-term illnesses -- seek out health-related information. Digital media has made it so much easier for consumers to access information, advice and tips to help them understand and manage their ailments, while giving them the privacy they desire in dealing with their concerns and fears.
MARKETING: HEALTH
by Katy Thorbahn on Mar 11, 7:08 AM
Our agency is in the midst of packing up for an office move. After 11 years in our current space (and one year since the launch of Razorfish Health as a dedicated health brand,) we're moving into new digs that are more centrally located and can accommodate our growth. You can't imagine the items that are being uncovered as we dig through our space; I think we could collectively appear on an episode of "Hoarders."
MARKETING: HEALTH
by Chris Iafolla on Mar 8, 7:56 AM
Change your frame of thinking when developing a pharmaceutical social media strategy. If marketers continue to mistake planning with strategy, social media professionals will never have a seat at the table with key decision makers.
MARKETING: HEALTH
by Chad Capellman on Mar 4, 8:13 AM
A couple nights ago I was out with a friend and her colleague. They don't work in healthcare, but the conversation that evolved reminded me of one that could apply to many fields, including and especially healthcare.
MARKETING: HEALTH
by Gregory Aston on Mar 1, 7:12 AM
The great Mississippi riverboat pilots were noted for their keen ability to navigate the river's ever-changing waters. The environment was in constant flux, presenting many unknown obstacles and hidden dangers. The same can be said of the DTC marketing environment today, over which a cloud of uncertainty hovers.
To read more articles use the ARCHIVE function on this page.