For the past 12 years, my focus and interest has been Relationship Marketing, specifically Patient Relationship Marketing. It has been the allure around building, segmenting, and leveraging a database of qualified patients, usually suffering from disease states where they could benefit from high quality information. DTP and healthcare RM has been an interesting integration of disciplines, converging to create measurable marketing initiatives that demonstrate ROI for brands and businesses.
The start of a new year brings with it the promise of new opportunities. So, let's take a moment to explore this idea of opportunity and our relation to it. Is an opportunity really something that presents itself to us, as in "when opportunity knocks..."? It could happen. But as marketers, we understand that most opportunities arise from proactively
Earlier this week, the Pew Internet and American Life Project released Health Online 2013, the latest in its annual series of reports focusing on some of the ways people find and consume health content online and via mobile.
We have passed a significant turning point in patient and physician use of mobile for healthcare over the last 12 months. Adoption of everything from mobile web, to apps, to connected devices and services, and mobile advertising have all increased several times over.