Facebook advertising campaigns requires a lot of time, oversight, analysis and attention to detail. But if executed properly it's a strategy that pharma will learn to "Like" for a long time to come.» 0 Comments
Social media has been a challenge for pharma companies and health marketers, and I'm sure gaming will represent a whole new kind of med-legal review. However, simply understanding what makes an experience engaging -- simplicity, reward -- can change how you think about all campaigns, not just those that involve a game.» 0 Comments
EMarketer predicts that by 2012, 60% of the U.S. Internet population will check Facebook at least once a month. If your healthcare brand is absent from the pages of Facebook, then now is the time to change that.» 0 Comments
Creating change, some would argue, is the essence of marketing. And in the Health and Wellness category, the role of marketing in affecting change goes well beyond a discussion of product differentiation. Healthcare marketing codifies how outcomes can be affected. Efficacy belongs to products but outcomes belong to patients.» 2 Comments
The goal of your RC team is not to put up insurmountable roadblocks to getting a social media program off the ground. Dealing with RC should not be akin to a root canal. Their goal is to help you. More importantly, their goal is to protect you.» 0 Comments
First, because of regulatory restrictions, pharma brands generally don't provide much value on their pages or a reason to "like" them. But the second, bigger issue is that people simply don't want to declare public support for a medication.» 0 Comments
To help you figure out the answer to this question, I put together a little checklist. This is most definitely not scientific but it should help you get started.» 0 Comments
