• Patient Access to EHRs - How Much Should Doctors Share?
    The use of electronic health records is now standard operating procedure in many medical practices, but access to them is a bone of contention. While many patients want to be able to read and add to their records, doctors may not be comfortable with this.
  • Will VC-Funded Companies Be The Ones To Transform Healthcare?
    The ideas of value-based healthcare delivery optimization, coordinated care, remote monitoring, and predictive health intervention seem to be overshadowed by the realities of a conservative, slow moving industry. However, the bright sparks that are being ignited by venture-capital-funded companies offer a vision of the future and their ability to transform the continuum of care.
  • Marketing In A World Where Health Consumers Refuse To Be Treated Like Hamburgers
    Last week, a post was published on the popular blog KevinMD written by Dr. Joel R. Cooper, a family physician. It was designed to serve as a wake-up call to patients about how time-pressed doctors really view them.
  • Will You Be A Master In The Coming App-Renaissance?
    Webster's defines a renaissance as "a situation or period of time when there is a new interest in something that has not been popular in a long time." With more defined and relaxed regulatory guidance on apps from the FDA this year, more and more marketers are taking a serious look at the app, ushering in an app-renaissance in 2015.
  • Have You Ever Price-shopped For Surgery? You Will!
    When was the last time you paid retail prices for anything?
  • Multi-surface Storytelling
    Effective content is designed for the customer, not the marketer.
  • All Hail The Health-empowered Medtech Patient
    Patients have more control over their healthcare than ever. But do they have the tools to control it properly?
  • Helping Patients Get The Most From Patient Portals
    While patient portals can't replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and payment centers. They can also help practices meet meaningful use Stage 2 requirements, which state that providers must have "at least five percent of their patients using an online patient portal" to get incentive payments.
  • 5 Traits Marketers Must Have To Succeed In The Digital Innovation Economy
    Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven't prepared you for the fast-moving digital future?
  • The 3 Social Mistakes You're Making, And What To Do About Them
    Lately I've been spending time with brands looking to reach new heights in their social efforts. Here are three of the more common scenarios, which I hope help you think through your planning efforts.
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