• So Long And Thanks For All The Fish
    Fish felt like the theme at Lions Health this year (including some fish controversy) and right in the middle of it all were some ideas that really stood out for being as simple as one can get in this business today - a couple of low-tech gems. One of them was the Lucky Iron Fish.
  • The Millennial Mandate: How 'Generation Y' Behavior is Shaping Healthcare Marketing Strategy
    Millennials are the most coveted demographic target group today among healthcare marketers. According to the Center for Marketing Research at UMass Dartmouth, millennials have a combined purchasing power of approximately $2.45 trillion worldwide. That is considerable clout, which is why brands and marketers continue to pursue this group.
  • Getting To The Brain Of The Matter: Exploring An Untapped Marketing Opportunity
    If the heart, the icon of health, were a brand, it would be Coke. Or Google. Or Wal-Mart. So what about the brain? Right now, it's the off-brand cola getting flat in the vending machine. And that's not just a modern issue - the brain has a long history of being dissed.
  • Caregivers Finally Get To Speak Up
    When someone is diagnosed with any type of disease, life changes immediately for the patient, and for the loved one who inevitably assumes the role of caregiver. He or she quickly transforms from being a lover, best friend, and companion to being a living life-support system with a PhD in care.
  • Prehabilitation-Improving Outcomes Proactively
    One area where outcomes-based care is having a huge impact is orthopedic surgery. According to a 2014 study published in the Journal of Strength Conditioning Research, the projected number of total knee replacement surgeries for 2016 is 1,046,000-in 15 years, this number is projected to increase by 600%. While rehabilitation is important for improving outcomes in this type of procedure, the groundwork laid before the surgery-with prehabilitation-can make all the difference for patients' recovery.
  • New York State Gets Wellness Marketing Right With Anti-Smoking Ad Campaign
    New Yorkers are now breathing more freely, thanks to the decrease in tobacco use among its population, but getting there has been a difficult, 10-year-long process. While the national adult smoker population lingers at 18%, New York stays below that mark, owed much in part to the state's dedication to antismoking campaigns. While it's still an ongoing battle, there's much to be learned by New York's effective quest to decrease tobacco use, especially in the multicultural space.
  • What Investors Know About The Future Of Health That You Don't
    Over the past few years, it's become a quarterly ritual. A range of organizations have gotten into the habit of releasing the latest data on the types of bets investors are making on health's digital future.
  • Social Media Considerations For Healthcare Marketers
    Social media is a pivotal element in healthcare marketing, and an essential tool for patient education and relationship development. It's also a de facto customer service platform, and therefore both a vital channel for and potential impetus to crisis communications. If it hasn't already happened, soon someone will try to tweet for emergency care, expecting immediate response.
  • An All-Too-Common Question In Pharma Marketing: What Is Holding Us Back?
    A quick scan of pharma industry articles and blogs often get me excited with all the chatter of new app features, hot new social communities offering patients deeper ways to connect, or the promise of robust and actionable data we can incorporate from all of our quantified-self gadgets. With all that vigor and excitement we strive each day to deliver the best thinking for our client, embracing all these elements as we counsel and guide strategy. But all too often I see brand managers holding back, taking the wait-and-see approach, and missing opportunities to transform their category.
  • Relationships Need To Adapt, Too
    We live in a multifaceted and complex time for healthcare. It seems like more people are getting ill with chronic and terminal conditions, and there are more challenges to getting the proper care. So the need for creating healthcare communications and experiences that respond to these challenges has gotten more complicated as well.
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