• Driving Disease Awareness, One Month At A Time
    It's pretty much impossible to count how many people in the world are afflicted with disease; there are simply too many diseases and too many people to count. And if you count the loved ones of those with diseases, then it's safe to say that virtually everyone is affected by disease.
  • Twitter: The Vital Digital Intelligence Resource You're Not Using
    How many hours do you spend keeping up with the latest and greatest in digital health? One hour, two hours a day? I recently spoke with a health executive who spends a whooping four hours each day scanning headlines, reading emails and more in an effort to stay ahead.
  • Three Lies From CES
    There's Vegas, and then there's Vegas at capacity. As full of promise as it is with all of tomorrow's technology, our expectations from the Consumer Electronics Show are equally overflowing with misinformation, misdirection and hyperbole. Here's my take on three of the biggest lies you've probably read a million times about CES in the health space and the truth underneath.
  • Playing Together To Solve An American Health Crisis
    America has many things going right, but one of the persistent challenges we face as a nation is our current health crisis. As we look to 2015, now is the time for a new type of solution, one in which brands take the lead and strike actionable partnerships that enable multiple national and local forces to come together to help our communities.
  • The 6 Bad Habits Stopping Healthcare Agencies And Their Clients From Achieving Greater Marketing Effectiveness
    A few years ago, I was struck by a moment of complete, utter professional embarrassment. We had finally gained alignment on a new global campaign for a launch product. It was a painful experience, filled with strategic twists, rounds of creative, costly do-overs, and frustrated team members. This broken process cost a million dollars! Granted, it was a complicated client situation: a collaboration between two successful healthcare companies with U.S. and global regions with distinct marketing challenges. All of this complexity pointed to significant challenges, especially related to creative alignment.
  • Digital Tools Make Caregiving Easier (But It's Still Not Easy)
    Nearly 1 in 4 American adults supports loved ones, friends, or others as caregivers. They help. They cope. They talk to doctors. They research diseases. And they need support even as they give it, because caregivers often put their own needs on the back burner while caring for someone else.
  • Would You Recommend This App?
    According to industry estimates, 500 million smartphone owners worldwide use at least one health or wellness app. Within the next three years, 50% of the more than 3 billion smartphone and tablet users will have downloaded mobile health apps.
  • 3 Productivity And Life Hacks That Will Make You The Most Outstanding Digital Marketer In The Room
    I decided to start the year off with an offering that's a bit different from my usual fare, but still designed to help you become more a more knowledgeable, efficient and powerful health marketer.
  • Healthcare And CES 2015
    Once again, the Consumer Electronics Show has gathered together another bumper crop of high-tech wizardry. With over 4,000 registered exhibitors, the competition to get noticed over the three days of the show was intense. One big standout was the Oculus Rift headset that raised the experience of reality in Virtual Reality by several notches. Also turning heads, literally, was Samsung's 105" bendable TV that stretched screen technology into new areas. For more physically active tech aficionados there was Cambridge Consultants' Xelfex fitness shirt with optical fibers woven into the fabric, making it possible to model the wearer's movements on a ...
  • 5 Things You Don't Know About Marketing To Doctors
    Physicians are the central stakeholders in U.S. medicine. Each doctor averages a couple thousand patients under care and controls a couple million in healthcare spend each year. But for marketers, doctors are often seen as one of the most challenging and expensive groups to reach. There are less than a million practicing physicians in the U.S. and each is highly specialized in their daily work. Many of the things marketers hold true for other consumer and business audiences are entirely false in medicine. Here are five unexpected facts about physicians you should consider for your next marketing campaign:
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