The healthcare industry is dramatically changing. It's happening because of technology, politics, economics, and empowered consumers. Today's consumers are connected, juggling multiple devices, on the go, and want their voices heard. They crave information and connections-practically in real-time. This is every organization's new business reality.» 1 Comments
As PR professionals, we are experts in media relations. Having deep, entrenched relationships with key members of the media and knowing what makes them tick is what our clients expect from us. The fruit of these relationships often appears in the form of well-balanced, favorable coverage.» 0 Comments
We recently completed the first phase of a yearlong social listening project for one of our clients. It's a global project, spanning seven countries and includes "listening in" on all of the popular social media channels - Twitter, Facebook, Sina Wiebo (a hybrid of Twitter and Facebook in China), YouTube, and countless blogs and forums.» 1 Comments
Whether you're taking medication, have started a diet and exercise program, or are involved in rehab and preventive health, there is one common thread necessary for successful results: commitment. Commitment is, of course, just another way of saying compliance, the Holy Grail of healthcare.» 0 Comments
In my previous career, I, like legions of my health public relations colleagues, lived in a very structured world that was dominated by traditional media. We knew the major paths of influence - from media to consumer. We also had well-established methods of working the system so our messages and content would reach (and potentially influence) the masses.» 4 Comments
What will it take for the tech revolution to work its wonders on healthcare? Like most VC's these days, I, too, am betting the farm on digital technology transforming the whole sector, but I'm also certain that it will take more than inspired geeks in a garage creating killer apps.» 2 Comments
In the pharmaceutical industry, we have become accustomed to a discussion about adopting "risky" communications channels such as social media. These discussions overlook one thing: There are no risky media.» 2 Comments
When you think about patients and their health issues, you tend to take one of two approaches: you either focus on things more granularly or you look at the bigger picture. Let's call this micro vs macro. Macro issues might include what connects the larger patient population to issues around a particular disease. Macro looks at statistics and demographics of a patient population. But when you think about patients on a micro level, you get an understanding of how specific patients deal with the everyday realities of living with an illness.» 0 Comments
One of the hottest marketing catch phrases of 2012 is "data is the new creative." The premise is that all of the creative in the world won't help you if your decisions aren't data driven.» 1 Comments
