• Is 'Patient-Centric' A Myth?
    Is patient-centricity a real thing? At the point of care, when the patient and their care team come together, what does patient-centricity really mean?
  • Two Big Cs For Cancer Patients: Compassionate Communication
    In this age of rapid healthcare delivery, the big C can be overlooked when it comes to caring and communicating with cancer patients. The C I'm referring to is Compassion. In fact, there's another C here - the Caregiver - they also seek compassion when interfacing with their oncology healthcare team.
  • Technology That Walks In The Shoes Of The Patient
    For over a decade, we've been advising our clients and colleagues to "take a walk in the shoes of your customer" - to understand and empathize with the plight of patients and caregivers, so you can "get into their skin" and know how best to communicate with them.
  • Is 'Health System Thinking' The Future Of Healthcare Marketing?
    Once upon a time, a smartly dressed sales representative pulled out a cleverly designed sales aid and sat with a doctor to describe the features and benefits of an amazing new product. The doctor was impressed with the presentation, or at least liked the representative enough to write a prescription for her product. Mission accomplished! While this was once a fairly accurate description of how we marketed healthcare products, it's now just a fairy tale.
  • Healthcare Adopting Survey Cues From The Retail World
    The engagement best friend for marketers is a robust feedback loop from customers. This is commonplace in industries like retail and commerce. Healthcare, however, is playing catchup in many ways with consumer engagement.
  • Using Technology To Deliver Value
    In this age of rapid technology, marketers have more investment options to consider than ever before. Media advancements and convergence have empowered consumers, and blurred the lines between advertising and content. And thanks to big data, the majority of our marketing efforts can be measured and held accountable not only to front-end marketing objectives, but also against tangible business goals.
  • The Power Of Marketing Transparency
    Marketing healthcare can be challenging in today's environment because according to a Gallup study in 2015, only 39% of consumers have a positive view of the industry, compared to 45% that have a negative one. That leaves the industry with a net 6% deficit. This is shockingly low when compared to another industry like the computer industry that has a 59% net positive score.
  • Distilling Complexity To Communicate The Future Of Precision Medicine
    We are at the cusp of potential breakthroughs in personalized medicine, and there are a range of innovation areas where they are likely to take place. The Personalized Medicine World Conference, which took place in late January in Silicon Valley, identified six major themes that encapsulate this innovation.
  • 5 Insights To Boost Support For Rare-Disease Communities
    I've had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers.
  • A Passion For Innovation
    Healthcare is evolving. It's shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today's consumer requirements. This is our passion. It's the passion for innovation that we have for our work and the Point of Care. This drives us forward.
« Previous Entries Next Entries »