Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while these advertisers are ramping up their testing of digital, little has changed in the way they approach the challenge of building a target audience.
Last winter, I went online and bought a parka just in time for the New York cold snap. Like any right-thinking modern person, I researched it online, read the reviews and eventually bought the parka that met all of my expectations. Once it arrived, I was very happy with my purchase. Until I discovered that my cozy coat was haunted.
Emoticons are everywhere. They are part of our everyday lexicon and have even become a means of self-expression. The term "emoticon" is derived from the combined words "emotion" and "icon," and they are a graphic way to express feelings such as happiness, anger, or surprise. Emoticons are a quick way to express our moods. Instead of providing an entire line of text to tell someone you're unhappy, a simple graphic of an expressive face can tell the recipient exactly how you feel.
The customer relationship management (CRM) market has exploded in recent years, particularly among retailers, business and financial services companies, and technology companies. Not on the list? Healthcare.
Last week, an object lesson in health care marketing and branding nearly escaped notice outside of HIV/AIDS circles.
As long as there have been prescription treatments, a brand's salesforce has been the largest line item in its sales and marketing budget. Today, pharma brands are consistently spending more than $12 billion a year on sales efforts. This is a worthwhile investment, and these firms enlist some of the best salespeople in the world.
Determining the amount based on individual requirements and limitations.
When it comes to making changes to health and wellness behaviors, sometimes people need a little push. Changing your consumers' habits is not an easy thing to do; oftentimes, it requires some coaching. The tricky part is giving just the right amount of support in the right way to truly engage your consumer and make them advocates of your brand for a lifetime.
Finding out that someone you love has been diagnosed with an illness is news that no one wants to receive. It is a moment that is followed by a rush of emotions and concerns and yet, once the initial shock of the news retreats, those emotions almost certainly turn into some sort of desire to help.
Insatiable curiosity. That's part of the human condition. It's what fuels amazing innovations every single day around the entire globe and, in the end, ideas that come from surprising places through surprising happenstances.