• Healthcare Adopting Survey Cues From The Retail World
    The engagement best friend for marketers is a robust feedback loop from customers. This is commonplace in industries like retail and commerce. Healthcare, however, is playing catchup in many ways with consumer engagement.
  • Using Technology To Deliver Value
    In this age of rapid technology, marketers have more investment options to consider than ever before. Media advancements and convergence have empowered consumers, and blurred the lines between advertising and content. And thanks to big data, the majority of our marketing efforts can be measured and held accountable not only to front-end marketing objectives, but also against tangible business goals.
  • The Power Of Marketing Transparency
    Marketing healthcare can be challenging in today's environment because according to a Gallup study in 2015, only 39% of consumers have a positive view of the industry, compared to 45% that have a negative one. That leaves the industry with a net 6% deficit. This is shockingly low when compared to another industry like the computer industry that has a 59% net positive score.
  • Distilling Complexity To Communicate The Future Of Precision Medicine
    We are at the cusp of potential breakthroughs in personalized medicine, and there are a range of innovation areas where they are likely to take place. The Personalized Medicine World Conference, which took place in late January in Silicon Valley, identified six major themes that encapsulate this innovation.
  • 5 Insights To Boost Support For Rare-Disease Communities
    I've had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers.
  • A Passion For Innovation
    Healthcare is evolving. It's shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today's consumer requirements. This is our passion. It's the passion for innovation that we have for our work and the Point of Care. This drives us forward.
  • Hispanics And Healthcare
    While a lot has been written about Hispanics and healthcare, particularly in relation to the rollout of the Affordable Care Act, not enough attention has been paid to the opportunity they represent. Hispanics are a vital consumer segment for the large and growing healthcare industry, not just a population to be managed.
  • A Balancing Act: Programmatic Advertising Vs. Content Marketing In Consumer Media
    With new programmatic solutions cropping every day, everyone - agencies, publishers and clients alike - is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?
  • Three Pharma Keys To Social
    Let me tell you a little secret. Having just made the transition from a consumer agency to a healthcare agency, I find there's very little difference between consumer and healthcare.
  • Engaging And Igniting Via Email In 2016
    Among consumers, patients, professionals, and caregivers of all ages, email continues to be a highly effective use of a brand's marketing budget. But in many ways it's often overused and misused. How can we use email to create deeper customer engagement?
« Previous Entries Next Entries »