With money to burn, Facebook is betting its future on virtual reality. Sure, the social giant made this pretty clear when it dropped $2 billion on Oculus VR, in 2014. As we just learned, however, that was only the beginning. Separate and apart from the Oculus deal, Facebook has already pumped $250 million into VR research and development -- and has set aside an additional $250 for future VR investments, Mark Zuckerberg told those tuning into Thursday's Oculus Connect event.
Hoping to get consumers' attention? Good luck. More or less, that's the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens.
Real or imagined, there's a growing sense that everyone's digital dealings are at risk of exposure, manipulation, or theft. Regardless of the actual threat level, top platforms are rushing to meet demand for more secure lines of communication. To that end, Facebook has reportedly finished rolling out one-to-one "secret conversations" to all of its 900 million or so Messenger users.
When is a pixel more than just a pixel? When we're talking Google's latest entrant into the smartphone space, of course. Unveiled at a special event on Tuesday, the Pixel and Pxel XL are impressive gadgets.
Google is hosting a big event in San Francisco on Tuesday, which is expected to include some serious hardware announcements. However, analysts appear to be divided on the implications of any such unveilings. "Let's be clear: Google is not turning into a hardware business," according to Thomas Husson, VP and principal analyst, at Forrester Research. "On the contrary, Google wants to showcase that it will continue to be a relevant platform to access information on whatever connected device consumers use moving forward," Husson explains.
Think marketers have made peace with Facebook over its recent restatement of average video views? Not quite.
As promised over the summer, Apple is officially adding Search Ads to its App Store. Funds permitting, that means developers now have a simple way of showing off their apps to potential users.
In its latest stab at mass-market relevance, Twitter plans to give regular users the power to make their own Moments. Set for a gradual rollout on Twitter's mobile apps, the change means that any Joe or Jane will soon be able to publish collections of tweets about certain subjects -- until now a privilege reserved for Twitter's own editors.
Hoping to get ad buyers and sellers on the same page, the DMA on Tuesday unveiled a "cross-device identity solutions RFI template." The "exposure draft" outlines many of the questions that marketers and publishers are currently asking -- or should be asking -- about cross-device vendors, along with a list of relevant terms and definitions.
The ongoing mobile revolution is forcing marketers to reevaluate, well, pretty much everything. To that end, the Interactive Advertising Bureau (IAB) just released a total overhaul of its "Standard Ad Unit Portfolio" for public comment.