• The 'No-Phone' In-The-Moment Movement Begins
    From selfies to obsessively recording every live event, creating personal records of moments often competes with our experiencing the moment itself. No, wait. Technology has an answer for that, too.
  • Mobile Internet Will Reach Half The World's Population By 2020
    With manufacturers and telecoms marketing a new generation of cheap smartphones and tablets, the number of people using mobile devices to access the Internet is set to soar from 2.2 billion today to 3.8 billion by 2020, according to a new forecast from GSMA Intelligence. That represents an increase from around 30% of the world population today to around 50% six years from now -- making it one of the most rapid and widespread technological shifts in history. Almost all the new adoption will come in the developing world, GSMA predicts.
  • Note To Media: Mobile Users Want To Talk With One Another, Or Even Use a Flashlight, More Than They Want To Hear From You
    Judging from a newly released leaderboard of most used apps, mobile is clearly more of a communications platform than a media platform. On Android, a popular flashlight app has more MAUs than any major media company.
  • Half Of Online Browsing, Quarter Of Sales Over Thanksgiving Will Be Mobile
    According to IBM, for the first time ever this year, mobile devices will account for more than half of all visits to e-commerce sites during the Thanksgiving holiday season, beginning Thanksgiving Day and extending through "Cyber Monday." That's up from 39.7% last year. Overall, IBM expects total online sales to increase 15% this year.
  • Mobile Payment Services Proliferate
    Financial institutions and retailers are hurrying to align themselves with Apple Pay, the technology giant's new mobile payment service -- but it also faces plenty of competition from rival services that are hoping to leverage backing by major retailers (read Walmart) or their existing relationships with banks and credit card suppliers.
  • App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
    Apps are fun. Or at least they better be if they expect users to remember they are there in those moments when we take to our devices. Marketers and media who overlook the joy and treat factor around app use are missing the point.
  • Starbucks To Extend Mobile Push With Order Delivery
    Starbucks plans to introduce a food and beverage delivery service in select markets in the second half of 2015, CEO Howard Schultz announced during the company's earnings conference call Thursday. It's the latest step Starbucks is taking to build on its much-publicized success with mobile payments and broader effort to keep up with the consumers who are increasingly shopping and browsing online through their devices. The company is rolling out mobile ordering in December in Portland before expanding it nationwide next year.
  • 16 Handles Serves Up Conversation in Kik Messaging App
    Getting into the conversation within messaging apps is a daunting challenge for brands that need scale but want to maintain authenticity. Kik has been testing brand user accounts that allow marketers to use broadcast messaging and auto-replies to engage in chat-like exchanges.
  • Walgreens Uses Apple Pay To Jab CVS, Rite Aid
    Walgreens knows an opportunity when it sees one. With drug chain rivals CVS and Rite Aid pulling support for Apple Pay, the company has taken to Twitter to promote its rollout of the mobile payments platform. Both CVS and Rite Aid are part of the Walmart-led Merchant Customer Exchange (MCX), which plans to introduce a competing mobile payments system called CurrentC next year, seeking to bypass credit card network fees.
  • Apple Pay Activates 1 Million Cards, But How Many Users?
    Since Apple launched its mobile payments service Apple Pay last week, various reports have come in about the customer experience based on early testing. But last night, Apple CEO Tim Cook attached a number to the rollout, revealing that more than one million credit cards were activated on Apple Pay in the first 72 hours. That suggests adoption of Apple Pay is off to a solid start -- especially considering the service so far is available only to iPhone 6 and iPhone 6 Plus owners.
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