• Gender Influences Mobile App Behaviors
    There are significant differences in the ways men and women use mobile apps, according to a new report from Liftoff, which tracks downloads and usage and compiles the data in its quarterly Mobile App Engagement Index.
  • Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales
    Catalina and 4Info claim they have solid numbers to show how effective well-targeted mobile banner ads can be for moving the retail sales needle. We meet this news with mixed feelings.
  • Google Says Most Traffic Comes From Mobile
    As reflected by Google's recent wide-ranging revamp of its search algorithm in favor of mobile-friendly sites, more and more search traffic is coming from smartphones and tablets -- and this week the search giant confirmed that mobile is now bigger than desktop in some key markets.
  • Telmar Takes Media Planning Mobile
    Media planners are obsessed with mobile, and now they can use it to do their jobs, courtesy of media planning software maker Telmar, which has introduced a Keystone Cross Media app for Apple devices. The app allows users to access a range of media analytics on Apple devices -- including on the Apple Watch.
  • Apple Watch App Store Will Have A Different Dynamic
    Sure, thousands of apps are already in the Apple Watch store, but don't expect this new marketplace to behave in the same way as the original App Store.
  • Google's Mobile-Friendly Overhaul Shakes Up Search Results
    With search still playing a dominant role in content discovery and e-commerce, Google's announcement earlier this year that it was revising search algorithms to favor mobile-friendly sites caused some understandable concern (and probably anticipatory gloating) on the part of publishers and online retailers. Well, the mobile shakeup happened last week and some early results are in.
  • You Are The Context: Mobile Is A Behavior, Not A Channel
    Follow the data and the behaviors they register, not just the media. Mobility radically redefines "context" in ways that we are just beginning to appreciate.
  • Mobile News Soars, Pew Finds
    As in so many other types of media, mobile came from nowhere less than 10 years ago to dominate news consumption, besting desktops and increasingly displacing traditional media like newspapers.
  • Study: One Third Of Babies Use Mobile Devices
    The mobile revolution is changing everything -- and I mean everything, including early childhood. This week brought the publication of a new study of mobile device usage by babies and toddlers from the UC San Diego School of Medicine, Department of Pediatrics. Among the study's fairly disturbing findings was this tidbit: One third of babies brought to a clinic serving a low-income urban area were using mobile devices before they could walk or talk.
  • Mobile Bookings Spike As On-Call Economy Becomes The Norm
    Mobile bookings at Hotels.com are up substantially in 2014, driven by same-day and next-day room reservations. It begs the question of how much mobility impacts our expectations of all goods and services. The world is now on-call for us.
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