• TV Anywhere...But The Desktop
    For A&E Networks -- and likely many others -- the mobile tipping point has arrived for video, with more people accessing streaming media from devices and set-top boxes than from the Web. As an entertainment platform, the desktop Web has always been a horrid experience that no one in the industry wanted to admit, even if consumers always knew it.
  • More Travel Booking Going Mobile
    New research from retargeting ad platform Criteo reveals that mobile is playing a growing role in the travel booking process. At the Mobile Insider Summit last month, Megan Hughes, director of product, mobile at Orbitz, noted that a third of the travel site's hotel bookings now take place via mobile compared to only 3% four years ago -- among the trends she highlighted that show how the consumer mobile shift is affecting Orbitz and major travel sites as a whole.
  • Department Stores Make Mobile Gains, But Gaps Remain
    Shoppers at department stores including Macy's and Bloomingdale's will be among the first to use Apple Pay -- Apple's new payment service -- which rolls out next month at a select group of national retailers. Perhaps it's not surprising that those two were rated among the most digitally savvy department stores in a new ranking by research firm L2.
  • Confidence in Measuring Mobile ROI/Cross-Platform Performance Still Shaky
    Marketers say they still can't measure the things they most value in mobile and cross-platform campaigns. At least one commissioned Forrester survey finds that the common narrative around mobile -- difficulty determining ROI -- is an operating principle among the buyers.
  • Apple Hits Sour Note With Direct Marketing Ploy
    When CEO Tim Cook capped off the marathon Apple keynote on Tuesday by bringing out Bono and U2 for a live number, it already felt over the top. The main surprise wasn't U2's appearance itself, but the giveaway of the band's latest album -- "Songs of Innocence" -- to half a billion iTunes users. It has become clear over the last couple of days that the direct marketing blitz hasn't gone down well with many customers, leaving them confused, angered or annoyed.
  • More Screen, More Media: iPhone Got Bigger Just In The Nick Of Time?
    SUV culture wins. After years of touting the superiority of elegant and diminutive, Apple embraces the expanding American media waistline. And it looks as if Americans are ready to fill those bigger plates with more and richer content. Get ready for all-you-can-eat.
  • Apple Watch Grabs The Spotlight - But Can It Hold It?
    Among its trio of high-profile product announcements Tuesday, the Apple Watch may have delivered the biggest "Wow" factor, judging from the crowd reaction at the presentation as well as the response online. Unlike the iPhone 6 or Apple Pay, it's trending on Twitter.
  • Amazon: Take Our Phone, Please
    Amazon's move to slash the price of its Fire phone from $200 to 99 cents less than three months after launch is so dramatic as to be almost comic. It also begs the obvious question: Why didn't the company just price at under a buck to begin with? If nothing else, though, the move makes plain Amazon's razor-razorblades business model for the Fire phone -- offer the e-commerce-tailored device essentially for free in order to sell more stuff from its virtual aisles.
  • The Mobilization Of The American Mom
    Moms are a leading indicator of emerging mobile behaviors. Few segments are busier multitaskers on the move. But a deep dive into their mobile behaviors also suggests just how radically we have moved away from 20th-century mass media.
  • Auto Brands Still On Road To Mobile Mastery
    Although auto marketers were among the first to embrace content and advertising on smartphone screens and the auto remains one of the top-spending mobile ad categories, that doesn't mean auto brands have mastered the medium that plays a growing role in the car-shopping process. A new study from digital think tank L2 highlights the industry's efforts to adapt to the shifting mobile landscape and car shoppers' mobile habits.
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