• The Human Cost Of Mobile Video
    Without jumping to conclusions -- or rushing to blame -- it's important that we as an industry consider the role that mobile is playing in our nation's present affairs. Take the shootings in Falcon Heights, Minn. and Baton Rouge, La., this week. Without the ubiquity of sophisticated smartphones or the personal broadcasting channels that social networks have become, we would have never known about them. Without video footage of these horrific events -- combined with platforms that facilitate their rapid sharing -- they surely would not have had the same societal impact.
  • The Human Cost Of Mobile Video
    Without jumping to conclusions -- or rushing to blame -- it's important that we as an industry consider the role that mobile is playing in our nation's present affairs. Take the shootings in Falcon Heights, Minn. and Baton Rouge, La., this week. Without the ubiquity of sophisticated smartphones or the personal broadcasting channels that social networks have become, we would have never known about them. Without video footage of these horrific events -- combined with platforms that facilitate their rapid sharing -- they surely would not have had the same societal impact.
  • Bearcam And The Magic Of Livestream
    So Explore.org's bear cam is back. That's right, the four-camera livestream at Katami National Park in Alaska that we all know and love is as much in season as the salmon those bears are after.
  • Will The 'Scroller' Redefine Mobile Ads?
    Scrolling has become second nature for most consumers. If we're on our phones -- and we're on our phones a lot -- chances are we're scrolling through social media, news, photos, or some such content. It's no surprise, then, that the IAB is so excited about the "scroller": a new mobile ad format that was conceived with this ubiquitous behavior in mind.
  • Will Snapchat Weather The Flood Of Older Users?
    More than any algorithm or mobile feature, Facebook's single greatest achievement was weathering the arrival of non-cool (read: older) users. For people of all ages and cool quotients, the social giant just became too useful to give up. Now Snapchat faces the same challenge, as older users are finally figuring out what all the fuss is about.
  • Bots Are Taking Over Facebook!
    About 80 days after inviting brands and businesses to build bots into Messenger, the network has been flooded with more than 11,000 of the little computer programs.
  • Dad Will Buy Kids' School Supplies On Mobile This Year (Probably)
    Dads will be more likely to purchase back-to-school supplies on their mobile devices, according to Rubicon Project's second Back-To-School Consumer Pulse Survey.
  • Twitter Appeals To Small Businesses With Big App
    From Tweetdeck to Hootsuite, small businesses have plenty of ways to track their Twitter activity and audience behavior. But that isn't stopping Twitter from getting in on the act with a new Dashboard app for businesses.
  • Why Is Facebook So Beloved?
    It's good to be Facebook. Despite its unsettling size and vast wealth, the social giant still elicits more "love" from consumers than any other brand in the world. That's according to the latest "Brand Passion" report from social quantifier NetBase, for which it extracted consumer sentiment from around 265 million social posts.
  • The Genius Behind Twitter's #Stickers
    To its credit, Twitter has recently been on a product-improvement tear. Just last week, the network increased its allotted video upload length from 30 seconds to 140 seconds; launched Engage, a new app for video creators to more easily manage their fan bases; and laid the groundwork for a "Watch Mode," which will soon let users sit back and stream one video after another. Now, as part of a broader effort to engage more users, Twitter is adding a virtual #Stickers feature.
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