• And Then There Were...Four
    The paradigm of four major wireless operators in the U.S. will continue. The news that Sprint is ending its pursuit of T-Mobile USA, and ousting CEO Dan Hesse, suggests that U.S. regulators want to maintain the four-way competition among the national carriers rather than having only three.
  • DOT To Shut The Door On In-Flight Cell Calling?
    Will the skies remain one of the last havens free of cell phone chatter? That's a question that has been hanging in the air since last October when the FAA announced passengers could leave portable devices like smartphones and tablets throughout entire flights as long as they remained in airplane mode.
  • Mobile Influence Is Category-Dependent
    There is no one consumer journey. Not only is each shopper's path unique, but every product category. As a new survey shows, auto, entertainment and telecom shoppers are using different combinations of screens to consider purchases.
  • Mobile Streaming Boosts TV Business (For Now)
    A new report from Needham & Co. argues that digital video, driven by viewing on mobile devices, has so far helped the traditional TV business rather than hurt it. Specifically, it points to the consumer shift toward watching video on smartphones.
  • Celeb-Backed Photo-Quiz App Asks Brands If They Really Are Ready To Play... And Entertain
    Built from the ground up with brand integration in mind, photo-quiz app Nomino actually does what more publishers with native ad models should be doing -- forcing sponsors to be more creative.
  • Times Touts New Apps, But Digital Gains Still Small
    The New York Times Co. earlier this year rolled out a pair of apps -- NYT Now and NYT Opinion -- as lower-priced sign-up options to help bolster subscription growth. The former is a curated version of the "Times" that includes articles, videos and slideshows and costs $8 a month, while the latter offers full access to the paper's opinion pages for $6 a month.
  • Users Not Eating Up Foursquare's Dual App Strategy
    Foursquare took steps last week to further distance itself from the check-in, with a new logo that replaces the check-in symbol with a red-bordered "F" it calls a mix "of a map pin and superhero emblem." It also previewed the latest version of the Foursquare app home screen, which also does away with the check-in checkmark and emphasizes local search.
  • Beacon Fatigue...Already
    Beacons may appear more attractive to retailers than they do to consumers for now. The technology promises to add yet another disruption to an otherwise enjoyable shopping experience. Is getting buzzed by your store as you enter the door really going to become part of the in-store experience?
  • Watch This: The 'Kids' Weigh In On M-Ad Formats
    "Banners" were barely mentioned during this session on mobile ad formats at this week's OMMA Premium display in LA event. In fact, these youngish makers and consumers of mobile underscored how uncool advertising is generally.
  • The Wonderful Rise Of Meaningless Content
    One of the most interesting contributions that mobile phones have made to pop culture so far is the genre of silly distraction. Part of the aesthetic of mobile entertainment seems to be pointless whimsy. We have to start wondering if there is in fact a point in that.
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