• Facebook Denies 'Conservative' Content Kibosh
    Coming off the grisliest Republican primary in history, plenty of people are tuning out "conservative" news and opinion. Yet, Facebook insists that it is not helping them do so.
  • Why Spotify Is Breaking Into Original Content
    Spotify continues to dominate other music-streaming services, according to recent findings from App Annie. Indeed, the Swedish tech startup leads the way worldwide in terms of active users, downloads and revenue, the analytics firm finds. Yet, as we see with Facebook and other industry leaders, Spotify isn't about to rest on its laurels. Rather, the company is breaking into original content creation with some of the biggest names in entertainment. Already, it has deals in place to produce 12 original series with actor Tim Robbins and music mogul Russell Simmons.
  • Why LinkedIn Is Eying 'Instant Articles' Rival
    It should come as no surprise that LinkedIn is eying a service akin to Facebook's Instant Articles, and Google's AMP. Across demographics, 63% of consumers value fast load times above all else, according to a nationally representative survey conducted earlier this year by the Media Insight Project, and funded by the American Press Institute. Likewise, 60% of respondents said it was most important that their news viewing experience synced perfectly with their mobile devices.
  • End-to-End Encryption: Everyone Is Listening
    Having a private conversation in the digital world can be tough, but over-the-top (OTT) messaging companies like Whatsapp and Viber are making it happen, much to the chagrin of the world's governing bodies.
  • The Brilliance Behind Native Video Ads
    Of course Instagram just added video to its carousel ad format. Native video ads are now the secret to any social network's success. Why? Well, as with other native formats, platforms and their brand partners are finally learning to work within the boundaries of what consumers actually want.
  • Pinterest Digs Into Deep-Linking With URX Acquihire
    Buying into the deep-linking hype, Pinterest just bought mobile ad platform URX. Per the acquihire (that is, buying a company primarily for its staffers) URX co-founder and CEO John Milinovich is joining Pinterest as product manager. Milinovich -- who worked on Google Analytics before starting URX -- boils deep-linking down to one word: discovery.
  • What Buying VHX Means For Vimeo
    The news that Vimeo is buying VHX is interesting for several reasons.
  • Google Play Calls Out Ad-Supported Apps
    In the name of transparency and user friendliness, Google just made it harder for app developers to make a buck.
  • Facebook is Slowly Sucking Our Lives Away, And That's A Good Thing
    On Facebook's Q1 2016 earnings call, Mark Zuckerberg reportedly said that, "Today, people around the world spend on average more than 50 minutes a day using Facebook, Instagram and Messenger." In 2014, that number was only 40 minutes.
  • Why Mobile-First Approach Is Secret To Business Success
    From ad agencies to auto dealerships, has a mobile-first approach become the mark of a successful business?
« Previous Entries Next Entries »