• LinkedIn Launches Standalone Messaging App
    Following Facebook and other increasingly mobile networks, LinkedIn has officially launched a standalone messaging app. LinkedIn Lookup was developed quickly over the past months in response to what the company saw as a unique market opportunity, we're told. That opportunity is thanks to the stale state of most corporate directories. In fact, only 38% of professionals said their companies' intranets are effective at helping them learn about and connect with their coworkers, according to LinkedIn's own findings.
  • Deciphering Mobile Engagement
    Thought it depends on your approach, effectively engaging mobile users can be quite counterintuitive. Take the latest findings from mobile ad network AdTheorent, which show that -- at least when it comes to travel and tourism campaigns -- business apps delivered 519% higher engagement rates than entertainment apps. Is that because we as mobile consumers are far more willing to take a break from business content than something more entertaining? It's possible, but one could just as easily assume that business users are busy with their tasks at hand, and in no mood for branded distractions.
  • Fanatics, Domino's, Groupon Lead In App Satisfaction
    Retail apps that capture and facilitate mobile moments gain approval and loyalty from users, a new study suggests. And app users will register their dislike for a brand experience quickly and harshly in their app reviews.
  • Facebook Brings Mobile Developers Closer With Open-Sourcing
    Facebook hasn't always seen eye-to-eye with mobile developers. Especially in its early years, the social giant had a reputation for stepping on their toes, and downplaying their place in its broader ecosystem. Yet, having wised up in recent years, the company Mark Zuckerberg built has made efforts -- and significant investments -- to bring developers into the fold.
  • Tinder Has A Tantrum: Or, How Not To Handle Bad Press
    Overreacting to a 'Vanity Fair' article this week, dating app Tinder had a massive public meltdown that was a joy to watch. We are now in the age of the thin-skinned corporation with the voice of a scorned teenager.
  • Why Publishers Won't Resist Facebook's News-Alert App
    Word is that Facebook is working on a new standalone app that will blast breaking news alerts provided by partner publishers. Business Insider -- which first reported the app-in-development, on Tuesday -- thinks the new offering poses a direct threat to Twitter. It does. While its hardcore user base isn't likely to budge, Twitter's broader audience could probably be persuaded to receive its news by simpler means. Yet, if and when Facebook starts pushing out news alerts, the bigger question will be its impact on publishers.
  • Snapchat So Far Avoiding 'The Twitter Trap'
    A good gimmick and early momentum among a dedicated user base can do wonders for any platform. But lasting success requires additional traits, including ceaseless adaptation, and an unsentimental willingness to admit failure and part with problematic features and formats. Twitter, for one, has long suffered from its reluctance to meet average people at eye level, and slow its service to their speed. Snapchat, by contrast, is demonstrating a healthy willingness to change, innovate, and reshape its most cherished parts.
  • Apple Pay Is Not Selling Itself
    Interest in Apple Pay is even declining among those who have used the payments platform -- more evidence that consumers remain smarter than marketers seem to think they are.
  • Target Tests Beacons For Mobile Coupons
    This week Target became the latest retailer to integrate beacon technology into the shopping experience, announcing that it will test using low-energy Bluetooth beacons to deliver coupons and special offers to the mobile devices of shoppers when they're near the product in question.
  • iOS 9 Siri And Search Replace App-Hunting
    The much-enhanced search and Siri functionality in iOS 9 powers up the OS. It is not just a platform anymore, but an intermediary to most functions and information.
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