• Snapchat Sees Dollar Signs In New 'Partners' Program
    Snapchat is finally ready to make some real money. Following months of preparation with ad-tech companies and agencies, the social darling is rolling out Snapchat Partners -- an API that virtually guarantees the proliferation of ads across its messaging platform.
  • Twitter's Very Bad Week
    What a week Twitter is having. First came word that New York Times editor Jon Weisman was giving up on the network, because of its failure to stem the tide of anti-Semitism being tweeted in his direction. Then new data emerged showing that ad agencies are increasingly bypassing Twitter for other social networks -- especially Instagram.
  • Vertical Video Is Here To Stay
    As vertical video -- video shot on a mobile phone in portrait, rather than widescreen, format -- becomes a more legitimate form of self-expression thanks to social platforms like Meerkat, Periscope, and especially Snapchat, advertisers are starting to jump on board in larger numbers.
  • Why Future Belongs To Snapchat
    While mobile media users are nothing if not unpredictable, Snapchat appears positioned to hog much of their time through at least 2020. This year alone, Snapchat will grow its domestic user base by 27.2%, according to a fresh forecast from eMarketer. That should far exceed the average growth rate of 16% for all mobile messaging services.
  • Mobile Drives In-Store Sales
    For years, mobile thought leaders have held out the promise of higher in-store sales thanks to various integrations and buying efficiencies. And, for certain platforms, that promise is finally being realized. Promoted Pins do seem to get people to buy more in-store, according to a new study conducted by Oracle Data Cloud.
  • Why Podcasts Are A Big Deal
    Compared to other types of content, no one would accuse podcasts of being particularly shiny or new. Yet their less-than-sexy reputation belies their power of podcasts, which includes the audiences they attract. In fact, among all forms of advertising on mobile devices, podcasts create the highest improvement in perception, according to fresh findings from comScore.
  • Why Facebook Just Put Notify On Notice
    Reining in its app diversification strategy, Facebook is shuttering Notify less than a year after its launch.
  • The Easy Growth Is Behind Us
    Mary Meeker's annual Internet Trends report came out on Wednesday this week, and one section of it has a simple statement that sums up the mobile space: The easy growth is behind us. In developed countries, companies battle over existing users as market penetration nears 100%. In developing countries, poor Internet infrastructure, slowing growth and an uphill battle to "connect the next billion" means that reaching new users is harder than ever.
  • What Explains Shifting App Engagement Rates?
    Though engagement rates remain low, the mobile marketplace appears to be recovering from a paralyzing app glut. That's according to new findings from analytics firm Localytics, which processes around 120 billion data points per month.
  • Does Ad Blocking Threaten Mobile Future?
    A confluence of annoying ads and accessible software has resulted in a mobile ad-blocking revolution. Worldwide, more than one in five (22%) of smartphone owners are actively using mobile ad-blocking browsers, per the latest findings from PageFair.
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