• Mobile Paid-Search Revenue Will Pass Desktop's Next Year
    Despite the proliferation of behavioral, video, native, and other new online advertising categories, paid-search marketing still gets the lion's share of digital ad dollars. And in 2015, for the first time, more of those dollars will be going to mobile search than desktop, according to a new forecast from eMarketer.
  • Facebook TV Chatter Skews Female And Toward Scripted Programming
    Facebook wants you to know that Twitter is not the only second-screen platform during prime time. But its rival weekly TV "Obsession Index" suggests that people discuss very different programming here.
  • Spanish-Language Programs Thrive On Mobile
    U.S. Hispanics are big fans of mobile video, judging by a recent Verizon study that shows Spanish-language programs are more than twice as likely as English-language programs to be watched on a mobile device, at least among consumers using the Verizon FiOS mobile app.
  • PayPal Reports Mobile Payments Surge On Black Friday
    The volume of transactions completed on mobile devices surged over the Thanksgiving holiday weekend, according to PayPal, which said the total dollar figure soared 56% compared to the same period last year -- including Thanksgiving, Black Friday, Saturday and "Small Business Sunday" -- while the number of shoppers jumped 43%.
  • Twitter Explodes With Retail Chatter During Great Holiday Shopping Orgy
    The level of Twitter chatter about holiday shopping, deals, brands, etc. doubled over last year, Spredfast reported this weekend. Major retailers seemed to get traction for their efforts.
  • Battery Could Power Mobile Devices Using Body Heat
    While I rarely geek out over technology, this is so awesome it has to happen: engineers at the Massachusetts Institute of Technology are working on a battery that can recharge using warmth from the human body. Among many other incredibly useful applications, this would obviously be a boon to mobile device users who would no longer have to cluster near electrical outlets, stubbornly avoiding talking to each other.
  • Most Mobile Retail Research Ends In Purchase
    Mobile research is an increasingly important part of the retail experience for many consumers, and is correlated with a high likelihood of making a purchase, according to a new survey of over 1,500 British smartphone and tablet users performed by Nielsen on behalf of xAd and Telmetrics.
  • Mood Media Rolls Out Shazam In-Store
    Mood Media Corporation, one of the world's largest providers of in-store media, is bringing mobile interactivity to thousands of affiliated stores through a partnership with Shazam. The new service, called Shazam In-Store, will enable retail businesses to create their own location-based mobile marketing programs using Shazam's audio-recognition app in combination with Mood's Presence technology.
  • 'Candy Crush' Crushes: Gets 100 Million Video Views On Facebook Alone
    Whether you are walking down Times Square or just perusing your Facebook feed, it is hard to ignore one of the most ambitious app ad campaigns ever as King.com pops open its sequel to "Candy Crush."
  • ComScore Refines In-App Ad Metrics
    ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- in partnership with a number of digital ad platforms, the digital metrics firm announced this week. The new in-app measurement program complements comScore's existing metrics for ads delivered in mobile Web browsers.
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