Mobile Lag: 45% Of Marketers Still Don't Have A Mobile Presence Posted by Steve Smith on May 3, 9:28 AM

A remarkable number of marketers continue to sit behind the mobile curve. And even those who have checked off the mobile box often seem more impressed by the bright shiny objects than the analytics that should be driving their strategy.» 1 Comments

Hey, Yahoo! What The Hell? Posted by Steve Smith on May 2, 9:12 AM

The brand formerly known as a portal is strangely fragmented and inelegant in its flagship mobile app. I can't even figure out what I am supposed to like about it.» 1 Comments

Siri, Stop The Car! No, I Didn't Say 'Hop' The Car!: Apple Wants To Eat Your Dashboard Posted by Steve Smith on May 1, 8:02 AM

According to reports, Apple wants to integrate Siri and its maps into car dashboards. There is another front in the mobile media wars opening up. Who should -- or will -- control the car cabin?» 0 Comments

Value Connected: The Promise Of An Internet of Things Posted by Steve Smith on Apr 30, 8:32 AM

The promise of the Internet of things for marketers is the power to connect us more effectively with the people and things that are integral to our everyday lives. It is not "value add," but finding and connecting what is valuable to people.» 0 Comments

ABC News Social Soundtracker Dubiously App-ifies The Laugh Track Posted by Steve Smith on Apr 29, 7:52 AM

ABC News strips down the second-screen experience to a series of emoticons and canned audio feedback. They call it an "emotional intelligence layer" -- but there is something regressive about seeing the mechanical audience response track restored.» 0 Comments

The Crowd's All Here: Tapping Into The Event Stream Posted by Steve Smith on Apr 26, 8:51 AM

The wesawit app lets you drop into the party, just about anywhere, by aggregating the visual streams of content that people are producing at live events nationwide. The experience it creates is unique, and speaks to the way that mobility plays with our traditional sense of place.» 2 Comments

M-Commerce Is Enlarging E-Commerce Pie Posted by Steve Smith on Apr 25, 9:28 AM

Online buying may not just be migrating to devices. M-commerce may actually be helping e-commerce to expand more rapidly because people now have more reason and opportunity to shop outside of stores and even off of the desktop.» 1 Comments

Yes, Even Grocery Shoppers Say They Want Mobile Services... And The Power To Tell Off Their Store Posted by Steve Smith on Apr 24, 9:39 AM

Even grocery shoppers are starting to consider how mobile apps can fit into their in-store shopping routine. Surprisingly, one of the things they want most is a voice.» 0 Comments

Tumblr Brings Its Native Ad Format To Mobile Posted by Steve Smith on Apr 23, 8:50 AM

The creative sponsored posts Tumblr introduced to its Web property a year ago finally migrate to mobile this week. And they remind us that good native advertising forces marketers to think differently.» 0 Comments

Twitter Makes Its Second-Screen Moves With BBC America Partnership Posted by Steve Smith on Apr 22, 8:43 AM

BBC America has partnered with Twitter to Tweet video clips that are synchronized to on-air programming. It is quite possible that Twitter's narrow stream of content is really all most TV viewers want in a second-screen experience.» 0 Comments

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