Omnicom Revs Up 7.9%, Adds Fanscape To Its Digital Holdings
Los Angeles-based Fanscape started in 1998 as a way for music fans to communicate with bands, but later turned to brand marketing, and with the explosion of social media, has boasted clients ranging from Hotels.com and Monster to M&Ms and State Farm Insurance, for which it has recently worked on a Facebook photo-tagging promotion.
John Wren, Omnicom Group president and CEO, pointed to Fanscape -- plus the previously announced February purchases of online community builder Communispace and tech PR/social media firm Voce Communications -- as key digital expansion highlights during the first quarter. All three acquired companies are now part of Omnicom's Diversified Agency Services network, with Fanscape in DAS' Marketing Arm and Voce in the Porter Novelli group.
Another first-quarter highlight, Wren said, was data-sharing deals with Microsoft, Yahoo and AOL, announced in March. Together with a similar 2010 arrangement made with Google, the partnerships provide Omnicom with new ad-targeting abilities across the networks of four of the Web's largest players.
For the first quarter, Omnicom Group reported revenues of $3.153 billion, a 7.9% increase over the $2.920 billion it reported for the same period last year. Net income rose 23.6% to $201.9 million, from $163.4 million in the first quarter of 2010.
Recent Online Media Daily Articles
-
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ...
Be the first to comment on "Omnicom Revs Up 7.9%, Adds Fanscape To Its Digital Holdings"
Leave a Comment