Out To Launch: Super Bowl Edition, Day 2

TacoBellSince it’s impossible to keep a Super Bowl ad under wraps in the age of social media, the action de rigueur this year is launching the big game ad early on a brand’s YouTube channel. Let’s begin with Taco Bell. The brand first teased its 60-second big game spot with an equally long video called “Grandpa Goes Wild.” In it, an elderly man takes his motorized scooter inside a football stadium where he runs over a tackling dummy, yardage signs and water coolers. He also makes some donuts on the field while security catches up with him. See it here. “Viva Young” will run during the second quarter and gives viewers a backstory on 87-year-old Bernie Goldblatt, the man with the fast scooter. Bernie escapes from his retirement home for a night on the town with his AARP-card-carrying pals. fun.’s song “We Are Young,” sung in Spanish, plays in the background while Bernie and his pals cross many an item off their bucket list. We’re talking swimming in a stranger’s pool, dancing in a club and not breaking a hip, making out with strangers, flashing innocent diners and getting a back tattoo. The night ends with a trip to Taco Bell before returning to the retirement home at sunrise. Watch it here, created by Deutsch LA.

HyundaiToo bad this ad for Hyundai isn’t running worldwide, since it features a group of badlanders similar to ones seen in Coca-Cola’s big-game spot. Hyundai Canada created “Gaspocalypse,” a 60-second spot running during halftime in Canada. Promoting the Sonata Hybrid, the ad follows a Sonata driver down a long, lonely stretch of highway. Behind the driver a group of badlanders emerge, intent on running him off the road. The badlanders put up a good fight and might have succeeded had they not all run out of gas. The spot ends with the Sonata owner driving the rowdy group back to the gas station and asking, “Aren’t you guys taking this weekend warrior thing a little too far?” Watch it here, created by Innocean Worldwide Canada and directed by Benji Weinstein of Steam Films/Tool.

GildanI never heard of the brand Gildan until the company bought Super Bowl airtime. The wholesale manufacturer of t-shirts, looking to compete with the likes of Hanes and Fruit of the Loom, will run its first Super Bowl spot during the third quarter. A teaser spot shows a man waking up in a bedroom that isn’t his, wearing a blindfold, smeared lipstick and attached to furry handcuffs. The man gets away but forgets his favorite T-shirt. Does he cut his losses or return for the shirt? The teaser asks viewers, “How far will this guy go for his favorite T-shirt?” I’m sure he goes back, for the tagline in the big game spot is “it's about time you had a favorite T-shirt.” See it here, created by DeVito/Verdi, the agency's first Super Bowl ad.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction

    Many country music songs are sad, dark and depressing; the same goes for a country-sounding song for the National Council on Alcoholism & Drug Abuse that describes the awful effects of heroin addiction. A 60-second TV spot, "That's How," shows a teenage boy who steals his mother's pain pills. When ...
  • NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'

    The latest anti-smoking campaign from the truth is a long-form music video and 60-second TV spot educating young people on one disadvantage to smoking: less dates. The video capitalizes on the rise of social media and dating apps that use the "left swipe" motion as a way to deem someone ...
  • NEW! Former Smokers Turn Tables On Grim Reaper In Anti-Smoking Campaign

    A print campaign for the Utah Department of Health's Anti-Tobacco initiative shows former smokers turning the tables on the grim reaper. Each ad shows a former smoker, even one with an oxygen tank, placing the grim reaper in various defensive take-down poses, like a chokehold. Each ad reads: "Get your ...
  • Mike's Hard Lemonade Launches Animated Spot That Chronicles Company History

    Mike's Hard Lemonade launched an animated TV spot that tells the story of the brand's inception. It was founded back in 1999, so I feel old at the start. The company came to life in Mike's garage and took the beer category by storm. The company prides itself on only ...
  • Blake Griffin Channels His Inner 'Fighter Pilot' In Kia Optima Ad

    Blake Griffin believes he can fly... in a Kia Optima. The NBA star is passionate off the basketball court, playing an overzealous action hero in an upcoming blockbuster movie. Rather than fly in a jet, Griffin prefers to fly in his Kia Optima, causing the director's ulcer to flare. With ...
  • McDonald's Celebrates 60 Years In Germany With Homage Ad To 'The Sunshine Clown'

    Russian clown Oleg Popov, also known as "the Sunshine Clown," is the perfect example of someone who made his work his play and his play his work. McDonald's celebrates its 60th anniversary in Germany with a 1:30 ad that pays tribute to Popov, who still performs at the young age ...
  • Blake Griffin Does More Than Dunk In Brand Jordan Ad

    Wieden+Kennedy Amsterdam launched a 30-second black-and-white ad starring NBA star Blake Griffin. Running in Italy and France, the spot promotes the latest Jordan brand collection available at Foot Locker stores throughout Europe. Griffin rises above any negative comments from those who doubt his talents, closing the ad with a slam-dunk. ...
  • NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign

    The Colorado Department of Public Health and Environment launched its first TV spot educating Colorado residents on the rules of retail marijuana. "Good To Know" is a light-hearted, animated, 60-second ad that focuses on the state's laws as they apply to retail marijuana. Users must be 21 and older, and ...
  • NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?

    KRAFT Mac & Cheese launched a trio of ads for its ongoing "You Know You Love it" campaign. "Young at Heart" stars the adorable Estelle Harris as a grandmother who chooses to sit at the kids' table so she can eat macaroni and cheese. Harris steals her granddaughter's seat, forcing ...
  • NEW! M&M's Ad Is Mock Action-Themed Movie Trailer

    M&M's tweaked a current movie theater ad to run during the Academy Awards. That movie theater version served as a PSA asking audiences to turn off cell phones during the movie. The TV version is a mock action-themed movie trailer ad with the tagline: "Movies are better with M." The ...
>> Out to Launch Archives