Out To Launch

AmericanCancerSocietyThe American Cancer Society launched "Finish the Fight" to commemorate its 100th birthday on May 22. Rather than take a moment of silence to reflect and remember those who died from cancer, the ACS proposes just the opposite, arguing that silence is the last thing needed: be loud and outspoken so we can “Finish the fight.” TV ads star Mary J. Blige and Josh Groban turning otherwise quiet moments upside down. Blige takes her microphone and speaker to a quiet library, informing people that countless research projects for cancer cures go unfunded due to limited resources. Blige encourages everyone to make noise so future research isn’t silenced. See it here. Groban and his speaker take over a train station to discourage a moment of silence for those who died from cancer, encouraging aggressive action until all cancer patients can be cured. Watch it here. A great print ad, launching in May, shows a young Michael Douglas and his life list: some things like “produce ‘Cuckoo’s Nest’ and co-star with my father” are crossed off. Remaining are two things: “Find a cure for throat cancer” and “global nuclear disarmament.” See it here. The Martin Agency created the campaign.

VWVolkswagen Jetta launched a pair of ads showcasing its hybrid model and gas efficiency in its diesel model. “Passing Lane” shows a couple stuck behind a slow-moving camper on a tight mountain road. Or so they think. When a passing lane opens up, the couple realizes they have been stuck behind a slow hybrid car, not the camper. Coincidentally, the couple is driving a Jetta hybrid that has some pep in its step. See it here. “Laugh” is great. A man gives a friend of a friend a ride on a nine-hour journey. He says something witty, and she laughs a horrid laugh, one that you don’t want to hear for nine hours. Man wishes his car wasn’t so fuel-efficient, meaning fewer pit stops along the way. Watch it here, created by Deutsch LA.

VolvoBackseat drivers can be really annoying, unless they’re kids; then it’s funny and cute. In a video for Volvo, a group of high-energy kids gave honest opinions on its XC60 and XC90 models -- all from the back seat. Fascinating things were revealed, like kids love that middle drink holder for food, beverages and perhaps a small dog. The Volvo-branded headphones, for kids to watch videos were a big hit, too, for their high level of comfort. Watch it here, created by Cake.

 

GuardianThe Guardian launched its first U.S advertising campaign, called “Voice Your View,” which combines Guardian's editorial voice with open journalism. An outdoor ad campaign, illustrated by Noma Bar, tackles hot-topic political views like individual freedom versus government regulation when it comes to Internet privacy, gun control and women in the military. Each illustration, running in New York, Chicago, Los Angeles and San Francisco, shows one side of an issue; when flipped, it illustrates the opposite view. “Keep out of my stuff” reads one side to Internet privacy, showing a person surfing online. “Keep out the terrorists” reads the flip side, with a depiction of a masked face. See it here. “Military Liability” shows a helicopter and military tanks when describing whether women should serve. “Military equality” reads the flipped picture, where the tanks now serve as a woman’s eyes and the helicopter her mouth. See it here. The final ad on gun control can be found here. People are encouraged to take the picture of the side they support and upload it to Instagram or Twitter using the hashtag #VoiceYourView. BBH New York created the campaign.

TacoBellTomorrow is the big day: Taco Bell debuts its Cool Ranch Doritos Loco Taco, which looks tasty. A teaser ad, “Hola,” has been running, where a man at a bus stop tries desperately to add cool ranch Doritos to his taco. Did I mention Lionel Richie’s “Hello” could be heard in the background, sung in Spanish? Just when the man in the ad perfects his Frankenfood, a truck splashes him with water. Then the man sees a sign… on a bus, advertising his dream concoction. See it here, created by Deutsch LA and directed by Zach Math.

AWA&W Restaurants has been around since 1914 and witnessed a great deal of change, both good and bad. When the brand revamped its website, it added a game called Now & Then to the mix. Think of it as a pop culture time machine. Users are shown images of something current now, compared to what it looked like back in the day. People can then vote on their preference and see how others voted, too. For example: do you like your coffee in K-cups or ground? Most prefer ground coffee. And horror movies. Do you like the current vat of “Saw” films, or the days where Jason and his hockey mask kept you up at night? No question, Jason wins easily. There are more than 300 questions to answer, and the past doesn’t always win out. Not surprisingly, the iPhone easily beat the rotary phone, yet Apple the computer lost to apple the fruit in a showdown. Play it here. Cornett-IMS created the site.

ClioLeo Burnett Chicago launched the "Anatomy of a Creative" print campaign, which promotes the 2013 CLIO Awards' Call for Entries. Creative reveals humorous facts about what it takes for creatives to win CLIOS, how they celebrate wins, dress for the award show and behave in meetings. Each factoid is described in percentage terms and illustrated by items like a champagne bottle, coffee cup and Chinese takeout container that were chopped into horizontal pieces and photographed. For instance, in meetings, most creatives “nod head, pretending to pay attention while checking Twitter feed.” A whopping 24% of creatives will wear “vintage slacks from deceased grandfather” to the awards show. And after that win? “Nineteen percent will lose CLIO in back of taxi.” See the ads here, here, here and here.

AT&TI’m still amused by these second graders in AT&T’s ongoing “It’s Not Complicated” campaign that promoted the brand’s 4G network. My favorite ad is “Grandma.” AT&T guy asks the kids for examples of fast things, like a spaceship, cheetah and car. A slow thing, one boy admitted, was his Grandma, suggesting they tape a cheetah to her back to make her faster. ATT&T guy doesn’t miss a beat, saying, “Seems like you thought about this before.” See it here. The next ad shows a boy describing why two laser beam eyes are better than one. Essentially, one laser eye could produce minimal damage, but two laser eyes could make things explode. Watch it here. The final ad, seen here, depicts why a bigger tree house is better than a small one. The reasoning: more room for a disco ball and flat-screen TV. BBDO Atlanta created the campaign.

OddStacheRandom iPhone App of the week: Oddka Vodka has a quirky personality to match its ODDstache app that allows men and women to grow their own ODDstache. To accelerate growth, users can groom and share their picture with friends on Facebook. The more “Likes” received, the more ODD it will grow. DËBRAIN created the app, available for free in the App Store.

 

Recommend (3) Print RSS
1 comment about "Out To Launch".
  1. Vanessa Piccinini from Dotted Line Communications , March 6, 2013 at 6:27 p.m.
    Great recap, Amy, love the random app of the week.
  • NEW! 'Got Milk' Ads Return, With A Look At Your Future Self

    I'm so happy the "Got Milk" tagline is back for the California Milk Processor Board. Two ads give kids a look at their future selves, depending on whether they drink milk throughout their childhood. "Champion" begins with a young girl drinking juice at the grocery store. She's approached by a ...
  • Coca-Cola Launches 'Lyric' Bottles In China

    Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over the summer in China. The brand created "Lyric bottles," adding song lyrics from China's most famous and best loved songs to bottle packaging. Bottles allow users ...
  • Golf Channel Redesigns App

    Random iPhone App of the week: Fore! Golf Channel has revamped its mobile app, adding additional content from the GolfChannel.com website and a more user-friendly homepage. The photo gallery was also revamped, with larger photos and more videos. Content is built around the Golf Central news blog, including scoring, leaderboards ...
  • Sears Launches Back-To-School Campaign, #BacktoWha

    Sears launched #BacktoWha, a back-to-school campaign created by Olson, its first work for the brand. The effort consists of a series of online videos highlighting Sears' fashion offerings for kids heading back to school. In one video, a girl decked out in the latest stylish gear walks through gym class, ...
  • Consumers Must Sweat To Get Gatorade... Says Peyton Manning

    Gatorade went all "Candid Camera" on a series of unsuspecting convenience store shoppers who wanted to buy the sports drink. Customers were told by a store clerk that they couldn't buy Gatorade unless they put a little sweat in it: just some jumping jacks or a run around the store. ...
  • NEW! Nike, Foot Locker And Kevin Durant #searchforthebaddest European Player

    Nike, Foot Locker and NBA star Kevin Durant are on a mission to find the baddest basketball player in Europe: a challenging job, when football (soccer) is such a dominant presence. "Be The Baddest" is a 60-second video starring Durant as he describes the naysayers he encountered prior to becoming ...
  • NEW! Kia Hamsters Have One-Track Minds In Ad For Electric Car, Kia Soul EV

    The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during Sunday's MTV VMAs. We also learn what the hamsters are thinking about each time they run inside their hamster wheels. The ad promotes Kia's first electric car, the Soul EV. It also marks ...
  • NEW! Face Your Fears And Raise Money For The Canadian Cancer Society

    The Canadian Cancer Society wants you to step out of your comfort zone and do something that truly scares you, and at the same time raise money for a good cause. It could be something minute like shaving off your beard, or something drastic like jumping from a plane. No ...
  • NEW! Indian Motorcycle May Cause Sudden Bursts Of Daydreaming

    Motorcycle ad or Viagra spot? I wasn't sure when I first viewed the commercial for Indian Motorcycle's 2015 Indian Roadmaster. It's a beautiful touring bike and it stops one man dead in his tracks when he spots one parked outside a diner. The man drops his bag of leftovers and ...
  • NEW! Expedia Gives Travelers An Incentive To Posting Throwback Thursday Pics

    Now of this campaign doesn't motivate you to post an embarrassing throwback Thursday pic, I don't know what will. Expedia launched a fun social media campaign called #ThrowMeBack. People that post a favorite picture on Instagram or Twitter from the past might be chosen by Expedia to return to the ...
>> Out to Launch Archives