Out To Launch

AmericanCancerSocietyThe American Cancer Society launched "Finish the Fight" to commemorate its 100th birthday on May 22. Rather than take a moment of silence to reflect and remember those who died from cancer, the ACS proposes just the opposite, arguing that silence is the last thing needed: be loud and outspoken so we can “Finish the fight.” TV ads star Mary J. Blige and Josh Groban turning otherwise quiet moments upside down. Blige takes her microphone and speaker to a quiet library, informing people that countless research projects for cancer cures go unfunded due to limited resources. Blige encourages everyone to make noise so future research isn’t silenced. See it here. Groban and his speaker take over a train station to discourage a moment of silence for those who died from cancer, encouraging aggressive action until all cancer patients can be cured. Watch it here. A great print ad, launching in May, shows a young Michael Douglas and his life list: some things like “produce ‘Cuckoo’s Nest’ and co-star with my father” are crossed off. Remaining are two things: “Find a cure for throat cancer” and “global nuclear disarmament.” See it here. The Martin Agency created the campaign.

VWVolkswagen Jetta launched a pair of ads showcasing its hybrid model and gas efficiency in its diesel model. “Passing Lane” shows a couple stuck behind a slow-moving camper on a tight mountain road. Or so they think. When a passing lane opens up, the couple realizes they have been stuck behind a slow hybrid car, not the camper. Coincidentally, the couple is driving a Jetta hybrid that has some pep in its step. See it here. “Laugh” is great. A man gives a friend of a friend a ride on a nine-hour journey. He says something witty, and she laughs a horrid laugh, one that you don’t want to hear for nine hours. Man wishes his car wasn’t so fuel-efficient, meaning fewer pit stops along the way. Watch it here, created by Deutsch LA.

VolvoBackseat drivers can be really annoying, unless they’re kids; then it’s funny and cute. In a video for Volvo, a group of high-energy kids gave honest opinions on its XC60 and XC90 models -- all from the back seat. Fascinating things were revealed, like kids love that middle drink holder for food, beverages and perhaps a small dog. The Volvo-branded headphones, for kids to watch videos were a big hit, too, for their high level of comfort. Watch it here, created by Cake.

 

GuardianThe Guardian launched its first U.S advertising campaign, called “Voice Your View,” which combines Guardian's editorial voice with open journalism. An outdoor ad campaign, illustrated by Noma Bar, tackles hot-topic political views like individual freedom versus government regulation when it comes to Internet privacy, gun control and women in the military. Each illustration, running in New York, Chicago, Los Angeles and San Francisco, shows one side of an issue; when flipped, it illustrates the opposite view. “Keep out of my stuff” reads one side to Internet privacy, showing a person surfing online. “Keep out the terrorists” reads the flip side, with a depiction of a masked face. See it here. “Military Liability” shows a helicopter and military tanks when describing whether women should serve. “Military equality” reads the flipped picture, where the tanks now serve as a woman’s eyes and the helicopter her mouth. See it here. The final ad on gun control can be found here. People are encouraged to take the picture of the side they support and upload it to Instagram or Twitter using the hashtag #VoiceYourView. BBH New York created the campaign.

TacoBellTomorrow is the big day: Taco Bell debuts its Cool Ranch Doritos Loco Taco, which looks tasty. A teaser ad, “Hola,” has been running, where a man at a bus stop tries desperately to add cool ranch Doritos to his taco. Did I mention Lionel Richie’s “Hello” could be heard in the background, sung in Spanish? Just when the man in the ad perfects his Frankenfood, a truck splashes him with water. Then the man sees a sign… on a bus, advertising his dream concoction. See it here, created by Deutsch LA and directed by Zach Math.

AWA&W Restaurants has been around since 1914 and witnessed a great deal of change, both good and bad. When the brand revamped its website, it added a game called Now & Then to the mix. Think of it as a pop culture time machine. Users are shown images of something current now, compared to what it looked like back in the day. People can then vote on their preference and see how others voted, too. For example: do you like your coffee in K-cups or ground? Most prefer ground coffee. And horror movies. Do you like the current vat of “Saw” films, or the days where Jason and his hockey mask kept you up at night? No question, Jason wins easily. There are more than 300 questions to answer, and the past doesn’t always win out. Not surprisingly, the iPhone easily beat the rotary phone, yet Apple the computer lost to apple the fruit in a showdown. Play it here. Cornett-IMS created the site.

ClioLeo Burnett Chicago launched the "Anatomy of a Creative" print campaign, which promotes the 2013 CLIO Awards' Call for Entries. Creative reveals humorous facts about what it takes for creatives to win CLIOS, how they celebrate wins, dress for the award show and behave in meetings. Each factoid is described in percentage terms and illustrated by items like a champagne bottle, coffee cup and Chinese takeout container that were chopped into horizontal pieces and photographed. For instance, in meetings, most creatives “nod head, pretending to pay attention while checking Twitter feed.” A whopping 24% of creatives will wear “vintage slacks from deceased grandfather” to the awards show. And after that win? “Nineteen percent will lose CLIO in back of taxi.” See the ads here, here, here and here.

AT&TI’m still amused by these second graders in AT&T’s ongoing “It’s Not Complicated” campaign that promoted the brand’s 4G network. My favorite ad is “Grandma.” AT&T guy asks the kids for examples of fast things, like a spaceship, cheetah and car. A slow thing, one boy admitted, was his Grandma, suggesting they tape a cheetah to her back to make her faster. ATT&T guy doesn’t miss a beat, saying, “Seems like you thought about this before.” See it here. The next ad shows a boy describing why two laser beam eyes are better than one. Essentially, one laser eye could produce minimal damage, but two laser eyes could make things explode. Watch it here. The final ad, seen here, depicts why a bigger tree house is better than a small one. The reasoning: more room for a disco ball and flat-screen TV. BBDO Atlanta created the campaign.

OddStacheRandom iPhone App of the week: Oddka Vodka has a quirky personality to match its ODDstache app that allows men and women to grow their own ODDstache. To accelerate growth, users can groom and share their picture with friends on Facebook. The more “Likes” received, the more ODD it will grow. DËBRAIN created the app, available for free in the App Store.

 

Recommend (3) Print RSS
1 comment about "Out To Launch".
  1. Vanessa Piccinini from Dotted Line Communications , March 6, 2013 at 6:27 p.m.
    Great recap, Amy, love the random app of the week.
  • NEW! DDB Canada Reinvents Opera Using Street Artists

    To draw a younger crowd to its production of Stickboy, the Vancouver Opera created an awareness campaign that profiles the work of four Vancouver artists: Nick Gregson, Carson Ting, Ben Tour and Ola Volo. Stickboy explores the inner life of a young boy transformed by bullying. The artists were tasked ...
  • NEW! 'Be Relentless' Is The Rallying Cry For 2014-2015 Los Angeles Clippers

    Last season, the Los Angeles Clippers faced drama both on and off the court. With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name launched nationally during the NBA 2014-2015 season opener doubleheader games. The black-and-white ...
  • Samsung Unleashes 'The Power Of The Curve'

    Samsung's curved UHD TV is stunning. And I bet the price tag is stinging. High fashion and sleek, modern architecture collide in "The Power Of The Curve." The 90-second video follows a handful of models as they walk through a house that's full of curved televisions. There's so many curved ...
  • Watch The 'In The Raw' Family Grow Before Your Eyes

    In The Raw sweetener is a Brooklyn-based, family-owned company that produces a slew of natural sweeteners often found inside the small brown packets in coffee shops. The company launched a TV spot to educate consumers on the size of their family tree -- one that keeps sprouting new branches. "All ...
  • The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'

    Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical release. The side-scrolling adventure game brings players to the underground-cavern-dwelling community of the Boxtrolls. Players must traverse the world of Cheesebridge to rescue captured Boxtrolls from ...
  • Burt's Bees 'Uncaps Flavor' In Each Tube Of Lip Balm

    Burt's Bees has launched its first TV spot and it's quite the animated story. The ad begins with a pair of worker bees dropping a tube of Beeswax lip balm. Next, a mint parachute opens to soften the tube's fall as a grapefruit butterfly escapes a net of honey. Still with ...
  • NEW! Villaggio Bread Is So Good That Someone Is Stealing A Bite From Boy's Lunch. Who Is It?

    Mystery and food are the stars of "The Bite," an adorable TV spot for Villaggio bread. Set in an Italian city, the ad features a young boy, lunchbox in hand, walking to school. His highlight of the day is lunch, so imagine his disappointment when he opens his lunchbox to ...
  • NEW! For Halloween, Trulia Conducts A Haunted Open House

    It appears that Halloween is the favorite holiday of the folks at Trulia. The online resource for finding a new home had a great deal of fun leading up to Halloween, all at the expense of potential homebuyers. House hunting is difficult, but this spooky video takes it to a ...
  • NEW! Romantic Hubby Uses WEMO To Rig House And Surprise Wife On Anniversary

    WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology allows users to control household electronics from mobile devices. And not just the lighting or the heat; we're talking coffee makers, curling irons, humidifiers, slow cookers ...
  • NEW! Dodge Brothers' Car Chase Spans 100 Years

    Boys and their toys. In this case, it's also their legacy. The latest commercial in the Dodge Brothers brand campaign is full of your typical case of sibling rivalry. "John vs Horace" tells the story of two men who are business partners, brothers, friends and competitors. In celebrating its 100-year ...
>> Out to Launch Archives