Out To Launch

AmericanCancerSocietyThe American Cancer Society launched "Finish the Fight" to commemorate its 100th birthday on May 22. Rather than take a moment of silence to reflect and remember those who died from cancer, the ACS proposes just the opposite, arguing that silence is the last thing needed: be loud and outspoken so we can “Finish the fight.” TV ads star Mary J. Blige and Josh Groban turning otherwise quiet moments upside down. Blige takes her microphone and speaker to a quiet library, informing people that countless research projects for cancer cures go unfunded due to limited resources. Blige encourages everyone to make noise so future research isn’t silenced. See it here. Groban and his speaker take over a train station to discourage a moment of silence for those who died from cancer, encouraging aggressive action until all cancer patients can be cured. Watch it here. A great print ad, launching in May, shows a young Michael Douglas and his life list: some things like “produce ‘Cuckoo’s Nest’ and co-star with my father” are crossed off. Remaining are two things: “Find a cure for throat cancer” and “global nuclear disarmament.” See it here. The Martin Agency created the campaign.

VWVolkswagen Jetta launched a pair of ads showcasing its hybrid model and gas efficiency in its diesel model. “Passing Lane” shows a couple stuck behind a slow-moving camper on a tight mountain road. Or so they think. When a passing lane opens up, the couple realizes they have been stuck behind a slow hybrid car, not the camper. Coincidentally, the couple is driving a Jetta hybrid that has some pep in its step. See it here. “Laugh” is great. A man gives a friend of a friend a ride on a nine-hour journey. He says something witty, and she laughs a horrid laugh, one that you don’t want to hear for nine hours. Man wishes his car wasn’t so fuel-efficient, meaning fewer pit stops along the way. Watch it here, created by Deutsch LA.

VolvoBackseat drivers can be really annoying, unless they’re kids; then it’s funny and cute. In a video for Volvo, a group of high-energy kids gave honest opinions on its XC60 and XC90 models -- all from the back seat. Fascinating things were revealed, like kids love that middle drink holder for food, beverages and perhaps a small dog. The Volvo-branded headphones, for kids to watch videos were a big hit, too, for their high level of comfort. Watch it here, created by Cake.

 

GuardianThe Guardian launched its first U.S advertising campaign, called “Voice Your View,” which combines Guardian's editorial voice with open journalism. An outdoor ad campaign, illustrated by Noma Bar, tackles hot-topic political views like individual freedom versus government regulation when it comes to Internet privacy, gun control and women in the military. Each illustration, running in New York, Chicago, Los Angeles and San Francisco, shows one side of an issue; when flipped, it illustrates the opposite view. “Keep out of my stuff” reads one side to Internet privacy, showing a person surfing online. “Keep out the terrorists” reads the flip side, with a depiction of a masked face. See it here. “Military Liability” shows a helicopter and military tanks when describing whether women should serve. “Military equality” reads the flipped picture, where the tanks now serve as a woman’s eyes and the helicopter her mouth. See it here. The final ad on gun control can be found here. People are encouraged to take the picture of the side they support and upload it to Instagram or Twitter using the hashtag #VoiceYourView. BBH New York created the campaign.

TacoBellTomorrow is the big day: Taco Bell debuts its Cool Ranch Doritos Loco Taco, which looks tasty. A teaser ad, “Hola,” has been running, where a man at a bus stop tries desperately to add cool ranch Doritos to his taco. Did I mention Lionel Richie’s “Hello” could be heard in the background, sung in Spanish? Just when the man in the ad perfects his Frankenfood, a truck splashes him with water. Then the man sees a sign… on a bus, advertising his dream concoction. See it here, created by Deutsch LA and directed by Zach Math.

AWA&W Restaurants has been around since 1914 and witnessed a great deal of change, both good and bad. When the brand revamped its website, it added a game called Now & Then to the mix. Think of it as a pop culture time machine. Users are shown images of something current now, compared to what it looked like back in the day. People can then vote on their preference and see how others voted, too. For example: do you like your coffee in K-cups or ground? Most prefer ground coffee. And horror movies. Do you like the current vat of “Saw” films, or the days where Jason and his hockey mask kept you up at night? No question, Jason wins easily. There are more than 300 questions to answer, and the past doesn’t always win out. Not surprisingly, the iPhone easily beat the rotary phone, yet Apple the computer lost to apple the fruit in a showdown. Play it here. Cornett-IMS created the site.

ClioLeo Burnett Chicago launched the "Anatomy of a Creative" print campaign, which promotes the 2013 CLIO Awards' Call for Entries. Creative reveals humorous facts about what it takes for creatives to win CLIOS, how they celebrate wins, dress for the award show and behave in meetings. Each factoid is described in percentage terms and illustrated by items like a champagne bottle, coffee cup and Chinese takeout container that were chopped into horizontal pieces and photographed. For instance, in meetings, most creatives “nod head, pretending to pay attention while checking Twitter feed.” A whopping 24% of creatives will wear “vintage slacks from deceased grandfather” to the awards show. And after that win? “Nineteen percent will lose CLIO in back of taxi.” See the ads here, here, here and here.

AT&TI’m still amused by these second graders in AT&T’s ongoing “It’s Not Complicated” campaign that promoted the brand’s 4G network. My favorite ad is “Grandma.” AT&T guy asks the kids for examples of fast things, like a spaceship, cheetah and car. A slow thing, one boy admitted, was his Grandma, suggesting they tape a cheetah to her back to make her faster. ATT&T guy doesn’t miss a beat, saying, “Seems like you thought about this before.” See it here. The next ad shows a boy describing why two laser beam eyes are better than one. Essentially, one laser eye could produce minimal damage, but two laser eyes could make things explode. Watch it here. The final ad, seen here, depicts why a bigger tree house is better than a small one. The reasoning: more room for a disco ball and flat-screen TV. BBDO Atlanta created the campaign.

OddStacheRandom iPhone App of the week: Oddka Vodka has a quirky personality to match its ODDstache app that allows men and women to grow their own ODDstache. To accelerate growth, users can groom and share their picture with friends on Facebook. The more “Likes” received, the more ODD it will grow. DËBRAIN created the app, available for free in the App Store.

 

Recommend (3) Print RSS
1 comment about "Out To Launch".
  1. Vanessa Piccinini from Dotted Line Communications , March 6, 2013 at 6:27 p.m.
    Great recap, Amy, love the random app of the week.
  • NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot

    Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing everything a parent should do: be playful, supportive, a shoulder to cry on and there when their kids need them. It shows fathers playing with young ...
  • NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser

    The water in the town featured in Skittles' Super Bowl teaser spot must be contaminated with a heavy dose of vitamins, because every resident sports some big guns. When the clock strikes in town, each resident drops everything and heads outside. Men and women alike have biceps the size of ...
  • NEW! Danny Trejo Plays Marcia Brady In Snickers' Super Bowl Teaser Ad

    I wonder if the full ad will involve a football to the face? Too obvious? Snickers released a teaser video of its upcoming Super Bowl ad, airing in the first quarter of the big game. Continuing with the brand's "You're not you when you're hungry" theme, the ad takes place in ...
  • 'Five Minutes' Game Combines Zombie Apocalypse With Product Placement

    Desktop PC users and zombie fans, get ready to play FIVE MINUTES, a live-action game that combines the zombie apocalypse and product placement. Players meet John, a man fighting for his life following a run-in with fast zombies. No walkers here. The game is based on the notion that the ...
  • Small Donations Make Big Difference For Best Friends Animal Society

    Even a small donation can help save animals from death in America's shelters. Best Friends Animal Society, a national animal welfare organization, illustrates how a donation can mean life or death for dogs and cats in shelters. The adorable animals -- and the spot shows plenty of cuties -- are ...
  • Sad Clown Encourages Cubicle Dwellers To Pursue Their Small Business Dreams

    It's not every day that you see a seven-foot-tall sad clown with a good voice singing alone in an empty office about working in corporate America. Puddles the Clown (of the band Puddles Pity Party) sings "Keep on the corporate side of life" to the tune of "Keep on the ...
  • Retina Calc App Helps Designers Calculate Screen Resolutions

    Random iPhone App of the week: Show+Tell launched Retina Calc, an app that helps designers calculate ideal screen resolutions and viewing distances for large-format digital displays. When users enter the dimensions of a planned digital display along with the average viewing distance, the app calculates what the optimal screen resolution ...
  • NEW! M&M's Crispy Candies Are Back, Yellow Tells All 'Fans'

    M&M'S in their crispy form are back after a decade off the shelves. That makes me feel better, since I don't remember ever having crispy M&M's before. To help spread the word, Red and Yellow M&M's star in a 15-second TV spot informing "fans" of the candy comeback. The twist: ...
  • NEW! Toronto Crime Stoppers Launches 'Cookin' With Molly' PSA

    Toronto Crime Stoppers has launched a public service campaign to educate recreational or party drug users about MDMA, a/k/a. ecstasy or Molly. "Cookin' With Molly" is a cooking show where the host cooks a batch of Molly in his garage. The man describes each step and ingredient used before crushing the ...
  • NEW! Juicy Fruit Chewers Communicate Via Armpit Farts, Zipper Noises

    Why talk and chew gum when you can chew gum and speak using armpit farts? That's the gist of one of Juicy Fruit's new ads, the brand's first TV spots in more than a decade. The brand's tagline, "so sweet you can't help but chew," gives two men in a ...
>> Out to Launch Archives