- Performance Media and Marketing :Gotham Direct Inc., Chiquita, Back to School Chiquita Banana Smart Sweeps
Media Magazine Supplement, admin - Friday, December 9, 2011
The campaign targeted teachers, in hopes that they would facilitate classroom progra ...
- Performance Media and Marketing: Helzberg Diamonds, Helzberg Diamonds, A Bracelet with Your Name on It
Media Magazine Supplement, admin - Friday, December 9, 2011
This dynamically personalized animated email campaign used a custom database and netwo ...
- Interactive/Enhanced TV: BrightLine, AXE, AXE Excite
Media Magazine Supplement, admin - Friday, December 9, 2011
AXE and Brightline created and ran the Excite campaign for 10 wee ...
- Interactive/Enhanced TV: mediahub from Mullen, CSX, Tomorrow Moves Project
Media Magazine Supplement, admin - Friday, December 9, 2011
The Tomorrow Moves Project created for CSX, a freight rail transporter, alo ...
- Interactive/Enhanced TV: OMD, Intel, Intel Smart TV Launch
Media Magazine Supplement, admin - Friday, December 9, 2011
Intel made an entrance into Web-enabled interactive with marketing blanketing 80% ...
- Multicultural Media: Carat USA, Procter & Gamble, Pampers Diapers, Sparking a Generation of Hispanic Mom Loyalists
Media Magazine Supplement, admin - Friday, December 9, 2011
Though 1 in 4 babies born in the U.S. today is Hispani ...
- Multicultural Media: Gravity Media, IDT, IDT Boss Revolution Unite Families Campaign
Media Magazine Supplement, admin - Friday, December 9, 2011
Gravity Media sought to promote IDT's pinless phone card, BOSS Revolution, whi ...
- Multicultural Media: MediaCom, Subway, Artistas Frescos
Media Magazine Supplement, admin - Friday, December 9, 2011
When Subway wanted to create a campaign that resonated with young Hispan ...
- Radio: Bailey Lauerman, Union Pacific Railroad, Fresno Safety
Media Magazine Supplement, admin - Friday, December 9, 2011
Who hasn't at least thought about trying to beat a train ...
- Radio: LKM, South Walton, Find Your Perfect Beach
Media Magazine Supplement, admin - Friday, December 9, 2011
South Walton, Florida, needed to pump up the love after the gu ...
- Radio: R&R Partners, Valley Metro, Valley Metro Notes
Media Magazine Supplement, admin - Friday, December 9, 2011
When public transit needs a boost, you can expect chirpy jingles ...
- Branded Content/Product Placement: Mediacom, Discover, Day with the Cup
Media Magazine Supplement, admin - Friday, December 9, 2011
Mediacom launched a Discover-branded, nationwide contest searching for original videos showcasing t ...
- Branded Content/Product Placement: Starcom, TD Bank Group, TD Jazz Festival
Media Magazine Supplement, admin - Friday, December 9, 2011
To promote the TD Canada Trust Jazz Festival, and connect with music-lovi ...
- Branded Content/Product Placement: Team One Advertising, Lexus USA, Fresh Perspectives
Media Magazine Supplement, admin - Friday, December 9, 2011
Geared to the younger, affluent consumers Lexus was targeting with its CT20 ...
- Communications Channel Plan: Carat, USA Gillette, The World's Scariest Shave
Media Magazine Supplement, admin - Friday, December 9, 2011
When stranded in shark-infested waters, don't shave with a disposable razor. Gillet ...
- Communications Channel Plan: mediahub from Mullen, JetBlue Airways, Think Outside the Bag
Media Magazine Supplement, admin - Friday, December 9, 2011
JetBlue thought outside the bag, the luggage bag, for a Los Angeles-bas ...
- Communications Channel Plan: Mindshare, Magnum Ice Cream, Magnum Pleasure Personified
Media Magazine Supplement, admin - Friday, December 9, 2011
An ice cream brand unknown to the U.S. market made itself kno ...
- Media Plan: The Richards Group, Summer's Eve, Hail to the V
Media Magazine Supplement, admin - Friday, December 9, 2011
In what could well be dubbed the Vagina Chronicles, The Richards Gro ...
- Media Plan: MediaCom, Audi, Sunday Strategy
Media Magazine Supplement, admin - Friday, December 9, 2011
To sell a new a high-end luxury car conventional wisdom would te ...
- Media Plan: mediahub from Mullen, JetBlue Airways, Think Outside the Bag
Media Magazine Supplement, admin - Friday, December 9, 2011
Even though JetBlue allows passengers to check their first bag free, t ...
- Research and Consumer Insights: MediaCom, Audi, Sunday Strategy
Media Magazine Supplement, admin - Friday, December 9, 2011
When it comes to selling luxury cars, campaigns have mostly targetted Thursd ...
- Research and Consumer Insights: MediaVest, P&G, Paparazzi Generation
Media Magazine Supplement, admin - Friday, December 9, 2011
As P&G expanded into social media space, it turned to MediaVest f ...
- Research and Consumer Insights: Starcom USA, Starcom, EQ
Media Magazine Supplement, admin - Friday, December 9, 2011
In an effort to understand the motives and emotions that drive people ...
- What Search Marketers Can Learn From Mistakes
Around the Net in Search Marketing, admin - Monday, December 5, 2011
In an interview with Gianluca Fiorelli about search engine optimization and soci ...
- Business Media: Bailey Lauerman, Exmark Pride, Exmark Pride
Media Magazine Supplement, admin - Friday, December 9, 2011
The Exmark Pride campaign drew on the company's base of loyal Facebo ...