• by admin , December 9, 2011

Gravity Media sought to promote IDT’s pinless phone card, BOSS Revolution, which allows millions of Hispanics to call abroad. In the “Unite Families” campaign, Gravity Media developed an integrated media strategy using a variety of family-oriented shows including popular shows on Telemundo and Univision. They also partnered with Spanish-language publication Hora Hispana to place promo stickers on the cover of the newspaper. In turn, BOSS Revolution’s business grew in the double digits every month during 2011.