• by admin , December 9, 2011

This dynamically personalized animated email campaign used a custom database and network to display recipients’ first name using alphabet charms from Helzberg’s collection. Each individual charm appeared to be dangling from the line featured in the email. In addition to seeing a 73% increase in opens compared to the year-to-date average for promotional campaigns, and a 100% increase in click-through rate, Helzberg also saw a 288% increase in sales over the previous week while promoting the same collection.